Face-Saving, Materialistic, and Ethical Values as Related to Chinese Consumers’ Attitudes of Counterfeit Fashion Goods: An Abstract

Author(s):  
Joy M. Kozar ◽  
Shuyi Huang
2016 ◽  
Vol 33 (4) ◽  
pp. 245-256 ◽  
Author(s):  
Noel Yee-Man Siu ◽  
Ho Yan Kwan ◽  
Celeste Yunru Zeng

Purpose This paper aims to investigate the impact of brand equity on Chinese consumers’ affective attitudes toward luxury brands and their behavioral intentions by applying the cognitive-affective model. The interaction effect between face saving and consumer’s affective attitude on luxury consumption is also examined. Design/methodology/approach A field survey was conducted using a sample of 248 luxury consumers in three Chinese cities. Findings Brand equity was found positively to predict Chinese consumers’ affective attitudes and their willingness to pay a premium price for a luxury brand. Moreover, consumers who highly value face saving were found to be more willing to pay a premium price, even though they hold a less positive attitude toward the brand. Research limitations/implications The use of cross-sectional survey data with young Chinese consumers in first-tier cities may limit the generalizability of the findings as well as precluding the making of causal inferences. Practical implications Global luxury marketers who plan to enter the China market can utilize marketing strategies to create prestigious value and appeal to consumers who seek for social approval and status. Originality/value Previous published studies of brand equity and luxury consumption have primarily emphasized Western markets. These findings advance our understanding of luxury purchase intention among young Chinese consumers, for whom the need for social acceptance acts as a crucial motivator in luxury consumption. The results contribute to amplifying the brand equity concept by taking cultural context into consideration.


1969 ◽  
Vol 7 (2) ◽  
pp. 61
Author(s):  
Salim Ashar

Character is a complicated issue, even considered an abstract problem. It is said to be abstract because the concept of manners is not yet operational. While good and bad standards for morals are in the objective view of God the Creator of man. If the character is ethics, it is very dangerous, because some of its value will be contrary to the moral lessons that exist in religious subjects. When both are taught (ethics and morals) then the threat is the students will later experience what is called a split personality, that is split personality. Students become confused because there are conflicting values, such as good values ​​in the sense of morals and good value in manners (call: ethics). There is no honest terminology of Arabic versions, honest English versions, false witnesses of Arabic and French versions, as there is no terminology about Arab or Turkish morality. This applies to humans when there is a pattern of intersection between ethical values ​​and customs: ethical values ​​derive from the "right" way (revelation), whereas customs are derived from the habits The purpose of this study are: 1) Describing whether or not the addition manners in the lessons of Islamic Religious Education. 2) Describe the material (content) in the lesson of Islamic Education and the intersection of Budi Pekerti based on traditional perspectives. This study uses "Library Research". The research data used is secondary data. Data collection techniques used are documentation. Data processing is done by conducting the activity of review, verification and reduction, grouping and systematization, and interpretation or interpretation so that a phenomenon has social, academic, and scientific value. From the results of the discussion concluded: 1) Based on the perspective of Islam, the lessons of Islamic Religious Education need not be added with the character, because in fact holistic education includes in the Islamic Religious Education. 2) The content of Islamic Religious Education should include aspects of Islam, ie Aqidah, Shari'ah and Akhlak which are taught in a balanced way, but the lesson of character can be combined as long as the adat is the custom of the Muslims.


Author(s):  
Dian Widiantari
Keyword(s):  

Karakter adalah kesatuan antara pola pikir (logos), nurani (ethos), dan sikap (patos). Karakter adalah nilai-nilai perilaku manusia yang berhubungan dengan Tuhan, manusia, lingkungan, kebangsaan dan dirinya sendiri yang tercermin dalam fikiran, sikap, perasaan, perkataan, perbuatan berdasarkan norma agama, hukum, tata karma, budaya dan adat istiadat. Pendidikan karakter adalah penanaman nilai-nilai luhur kepada anak didik untuk mewujudkan pengetahuan, kesadaran atau kemauan, dan tindakan untuk melaksanakan nilai-nilai tersebut. Karakter bangsa merupakan cerminan karaktersitik warga negaranya  yang beragam budaya. Oleh karena itu karakter bangsa dibentuk berdasarkan nilai-nilai tradisi budaya masyarakat dan berdasarkan nilai luhur yang bersifat umum dan dapat diterima oleh semua masyarakat. Pancasila merupakan falsafah Negara Indonesia yang merupakan sumber dari segala sumber hukum. Oleh karena itu pancasila dijadikan sebagai salah satu core ethical values dalam mewujudkan pendidikan karakter di Indonesia. Kata Kunci : Nilai, Pendidikan Karakter dan Falsafah Negara


2016 ◽  
Author(s):  
Jingwen Liu ◽  
Peng Zou ◽  
Qingqing Lu

2014 ◽  
Author(s):  
Nicola Bellini ◽  
◽  
Klaus Heine ◽  
Serena Rovai ◽  
Jiaxun He

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