Specifics of Marketing Communications Within Political Environment in Slovakia

Crude oil is known to have an impact on people’s life of both producers and consumers of crude oil countries. A producer country’s socio-political impact will be different from a consumer country’s socio-political impact. This paper aims to show that crude oil price has a socio-political impact on global countries through descriptive analysis. The study found that there were similarities in the movement of crude oil price and change in GDP of both India and United States and further Russia and Venezuela have had crude oil impact on their respective GDP’s, which has made them take policy reforms. The paper identifies changes in the policy framework due to influence of crude oil price and eventual changes in existing socio-political environment. Taking oil producing countries such as Russia and Venezuela as examples, this paper suggests that policy reforms are the key to having a stable socio-political environment. Russia shows us that having a flexible monetary policy can keep the budget dependence on crude oil reduced in the short term. On the other hand, for oil consuming countries, having a stable supply and moving to new energy sources is the key to tackle the influence of crude oil price on the socio-political environment of global countries.

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BIBLIOGRAFICAL REVIEW OF BOOK EDITIONS OF THE DEPARTMENT OF ADVERTISING AND PUBLIC RELATIONS OF HUMANITARIAN INSTITUTE OF BORYS GRINCHENKO KYIV UNIVERSITY

Integrated communications ◽

10.28925/2524-2644.2016.1.14 ◽

2016 ◽

Author(s):

Olesia Zakharchuk

Keyword(s):

Public Relations ◽

Marketing Communications ◽

Social Communications

In 2014 the scientists of the Department of Advertising and Public Relations of Humanitarian Institute of Borys Grinchenko Kyiv University prepared for publishing three books: «Social communications in intercultural space: an intercontinental dialogue of intellectuals» (a collection of papers, Ukrainian language), «The ABCs of social communications» ( a directory of terminology, Ukrainian language), Kurban O. V. «PR in marketing communications» (a manual, Ukrainian language). Bring to your notice the index to contents of these editions

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