Online reviews are readily available on the Web and widely used for decision-making. However, only a few studies on Portuguese sentiment analysis are reported due to the lack of resources including domain-specific sentiment lexical collections. In this paper, we present an effective methodology using probabilities of the Bayes’ Theorem for building a set of lexicons, called SentiProdBR, for 10 different product categories for the Portuguese language. Experimental results indicate that our methodology significantly outperforms several alternative approaches of building domain-specific sentiment lexicons.
Marketing decision making using sentiment score with co-extracting opinion target words from reviews
