Using Cultural Elements for a Successful City Branding: The Case Study of Hydra Island

2020 ◽  
pp. 413-429
Author(s):  
Stamatina Dilaveri ◽  
Nikoletta Karitsioti ◽  
Antonios Kargas
Keyword(s):  
City Branding ◽  
Cultural Elements

A deliberately emergent strategy – a key to successful city branding

2015 ◽  
Vol 8 (2) ◽  
pp. 90-102 ◽  
Author(s):  
Janne Lindstedt
Keyword(s):  
Place Branding ◽  
Place Identity ◽  
Point Of View ◽  
City Branding ◽  
Content Type ◽  
Emergent Strategy ◽  
Branding Strategies ◽  
Local Stakeholders ◽  
Place Brand

Purpose – The paper aims to address a neglected issue in the literature on place brand co-creation, namely, the strategic planning of the branding process. Furthermore, the paper demonstrates the benefits of a deliberately emergent strategy. Design/methodology/approach – A qualitative case study focusing on Turku, Finland, supports the development of the argument. In this study, branding of Turku is examined both during the European Capital of Culture 2011 (ECoC) project and after it. Findings – The contribution of the ECoC 2011 project – which was widely perceived as a success – to Turku’s brand was based on a deliberately emergent strategy. Afterwards, the local government has, however, chosen a different approach to branding. Research limitations/implications – Given the increasing popularity of brand thinking among practitioners all over the world, it would be meaningful for scholars to pay more attention to the application of brand co-creation in place branding strategies. Practical implications – The deliberately emergent branding strategy could be considered an approach to applying the idea of brand co-creation in practice. It enables local stakeholders to make their voices heard and results in increased credibility of a branding process. Originality/value – Place brand co-creation has not yet been examined from strategic planning’s point of view. The need for this kind of examination is apparent, because branding strategies have traditionally been based on the idea of static place identity. The Turku case helps to propose a solution in terms of the notion of deliberately emergent branding.

scholarly journals Carnavalesk taalgebruik en de constructie van lokale identiteiten

2012 ◽  
Vol 1 (1) ◽  
pp. 15-40 ◽  
Author(s):  
Leonie M.E.A. Cornips ◽  
Vincent de Rooij ◽  
Irene Stengs
Keyword(s):  
Interdisciplinary Approach ◽  
Integrated Analysis ◽  
Cultural Elements ◽  
Language And Culture ◽  
Norms And Values ◽  
Southern Netherlands ◽  
Interdisciplinary Study ◽  
The City ◽  
Selection Of

This article aims to encourage the interdisciplinary study of ‘languaculture,’ an approach to language and culture in which ideology, linguistic and cultural forms, as well as praxis are studied in relation to one another. An integrated analysis of the selection of linguistic and cultural elements provides insight into how these choices arise from internalized norms and values, and how people position themselves toward received categories and hegemonic ideologies. An interdisciplinary approach will stimulate a rethinking of established concepts and methods of research. It will also lead to a mutual strengthening of linguistic, sociolinguistic, and anthropological research. This contribution focuses on Limburg and the linguistic political context of this Southern-Netherlands region where people are strongly aware of their linguistic distinctiveness. The argument of the paper is based on a case study of languaculture, viz. the carnivalesque song ‘Naar Talia’ (To Italy) by the Getske Boys from the city of Heerlen.

Interrogating place brand – a case of two cities

2020 ◽  
Vol 23 (4) ◽  
pp. 907-932
Author(s):  
Sanya Ojo
Keyword(s):  
Nation Branding ◽  
City Branding ◽  
Case Study Methodology ◽  
Content Type ◽  
City Brand ◽  
Two Cities ◽  
Reverse Relationship ◽  
Study Methodology ◽  
Place Brand

Purpose This study aims to investigate the reverse effect of the country of origin’s reputation on the notion of place brand. Design/methodology/approach Using a case study methodology, cases of Lagos (Nigeria) and Dubai (UAE) are examined to generate a model of place brand/branding. Findings Three pathways of the flow of causality between nation brand and city brand were emphasised, and problematic themes of interest to focus are recommended as a way forward for aspiring cities to create and improve their global reputation to generate increased footfalls of visitors and investors. Practical implications It is possible for cities to create effective brands irrespective of the reputation (strong or weak) of their countries of origin. The implication of the reverse relationship between nation and city brand has the potential to expand the theoretical framework of a place brand. Originality/value The study’s uniqueness is in highlighting the different relations between nation branding and city branding that could guide practitioners in actualising a successful city brand project.

Transformative city branding and the evolution of the entrepreneurial city: The case of ‘Brand New Helsinki’

Urban Studies ◽  
2019 ◽  
Vol 57 (10) ◽  
pp. 2031-2046
Author(s):  
Salla Jokela
Keyword(s):  
Urban Policy ◽  
The Other ◽  
City Branding ◽  
Differentiation Strategy ◽  
Other Hand ◽  
Entrepreneurial City ◽  
Scholarly Discussion ◽  
The One ◽  
The City

There have been two types of scholarly discussion on city branding. On the one hand, city branding has been conceptualised as a differentiation strategy of entrepreneurial cities involved in interspatial competition. On the other hand, researchers have recently emphasised the need to pay attention to increasingly pervasive and transformative forms of city branding, including branding as an urban policy and a form of planning. Drawing on a case study carried out in Helsinki, Finland, this article connects these two approaches by analysing Helsinki’s recent city branding endeavour in the context of the qualitative transformation of the entrepreneurial city. The article shows how city branding highlights and constitutes the city as an entrepreneurial platform and enabler bound up by the extended entrepreneurialisation of society.

scholarly journals Māori Intellectual Property Rights and the Formation of Ethnic Boundaries

2009 ◽  
Vol 16 (3) ◽  
pp. 341-355 ◽  
Author(s):  
Toon van Meijl
Keyword(s):  
Intellectual Property ◽  
Property Rights ◽  
Intellectual Property Rights ◽  
Cultural Appropriation ◽  
Way Of Life ◽  
Cultural Elements ◽  
Native Flora ◽  
Ethnic Boundaries ◽  
Waitangi Tribunal

AbstractThis article questions and contextualizes the emergence of a discourse of intellectual property rights in Māori society. It is argued that Māori claims regarding intellectual property function primarily to demarcate ethnic boundaries between Māori and non-Māori. Māori consider the reinforcement of ethnic boundaries necessary since they experience their society and distinctive way of life as endangered both by the foreign consumption or misappropriation of aspects of their authentic cultural forms and by the intrusion of foreign cultural elements. Following Simon Harrison (1999) it is argued that the first threat is often represented as an undesired form of cultural appropriation, piracy or theft, while the second threat is viewed as a form of cultural pollution. This argument is elaborated with a case-study of each so-called danger, namely a claim regarding native flora and fauna submitted to the Waitangi Tribunal, which is considered as an example of resistance against cultural appropriation, and the increasing hostility of Māori to foreign interest and research in Māori culture and society, which is analysed as an example of opposition to putative pollution.

scholarly journals Manchester’s Post-punk Heritage: Mobilising and Contesting Transcultural Memory in the Context of Urban Regeneration

2019 ◽  
Vol 11 (1) ◽  
pp. 9-29 ◽  
Author(s):  
Dagmar Brunow
Keyword(s):  
Urban Space ◽  
Power Relations ◽  
Film Studies ◽  
City Branding ◽  
Creative City ◽  
Industrial Cities ◽  
Contemporary Politics ◽  
Memory Culture ◽  
Heritage Industry

Urban memories are remediated and mobilised by different - and often conflicting - stakeholders, representing the heritage industry, municipal city branding campaigns or anti-gentrification struggles. Post-punk ‘retromania’ (Reynolds 2011) coincided with the culture-led regeneration of former industrial cities in the Northwest of England, relaunching the cities as creative clusters (Cohen 2007, Bottà 2009, Roberts & Cohen 2014, Roberts 2014). Drawing on my case study of the memory cultures evolving around Manchester‘s post-punk era (Brunow 2015), this article shows how narratives and images travel through urban space. Looking at contemporary politics of city branding, it examines the power relations involved in adapting (white homosocial) post-punk memories into the self-fashioning of Manchester as a creative city. Situated at the interface of memory studies and film studies, this article offers an anti-essentialist approach to the notion of ‘transcultural memory’. Examining the power relations involved in the construction of audiovisual memories, this article argues that subcultural or popular memories are not emancipatory per se, but can easily tie into neoliberal politics. Moreover, there has been a tendency to sideline or overlook feminist and queer as well as Black and Asian British contributions to post-punk culture. Only partially have such marginalised narratives been observed so far, for instance in Carol Morley’s documentary The Alcohol Years (2000) or by the Manchester Digital Music Archive. The article illustrates how different stakeholders invest in subcultural histories, sustaining or contesting hegemonic power relations within memory culture. While being remediated within various transmedia contexts, Manchester’s postpunk memories have been sanitised, fabricating consensus instead of celebrating difference.

scholarly journals SETIF AS A CITY BRAND

2016 ◽  
Vol 3 (1) ◽  
pp. 21-29
Author(s):  
Hacid Sabah
Keyword(s):  
Quantitative Study ◽  
The Other ◽  
City Branding ◽  
Global Awareness ◽  
City Brand ◽  
Know How

Nowadays, cities are engaging in Marketing and City Branding to improve their image internationally in order to become more attractive for: tourists, investors, and students. They are trying to create a city brand to manage their reputation and enhance its local, regional and global awareness and position among the other cities. But however, before they create a city brand, they must identify their attractiveness and know how the outside eye sees them whether a city is looking to rebuild, enhance or reinvigorate this image, and it must comprehend what a city branding means.In this paper, we aim to identify the meaning of city branding, after that we are going to deal with a case study that concerns Setif city. A quantitative study has been done to know how this city does appear in order to make propositions for it, to create a city brand and manage its image and reputation, but before that we try to identify its attractiveness to know if it is compatible with that’s perceived image.

Sign in / Sign up

Export Citation Format

Share Document