Sustainable Business Management

Author(s):  
Juan Castañeda-Ayarza
Author(s):  
Booysen Sabeho Tubulingane

Entrepreneurship is the process of starting a business, a start-up company, or an organization. Before a person is capable of starting a business, there are entrepreneurship and business management skills that need to be acquired. Business management skills involve planning, decision making, leadership, marketing, selling, financial management, project management, delegation, time management, problem-solving, and networking. Entrepreneurship skills enable an entrepreneur to be self-efficacy, innovative, taking control of business activities, articulating a need for achievement, and able to take risks. Thus, this chapter provides a desktop literature analysis of the relationship between entrepreneurship and management skills within a circular economy. The chapter further examines problems and solutions to sustainable entrepreneurship. There is a need for a study to investigate how innovative sustainable business models can be both fully profitable and sustainably oriented.


2017 ◽  
Vol 7 (2) ◽  
pp. 1-32
Author(s):  
Mathew Tsamenyi ◽  
Nana Yaa Antwi-Gyamfi

Subject area Entrepreneurship, Business Strategy, Leadership, Marketing and Decision-making in business. Study level/applicability This case is suitable for graduate-level programmes in business management as well as executive education programmes. Case overview Stuart Gold, CEO of Trashy Bags is at a crossroads with respect to the future of his business. With deficits estimated at about GHS 120,000 annually, Gold is considering switching from the made-to-stock production model to a made-to-order model. Although the latter may tap into an available market and thus boost revenue, it would likely result in the displacement of the social enterprise’s loyal following and disenfranchisement of its employees’ creativity; not to mention the possibility of neglecting its mandate of repurposing plastic waste. Gold wonders if there is a case for maintaining the current made-to-stock model by driving up sales and reducing costs to eliminate the deficit. Expected learning outcomes Students should be able to: appreciate the exigencies of managing social enterprises in a largely profit-oriented economic domain; understand the interplay of choice and trade-offs in business management and apply theory-driven frameworks in making optimal choices and analytically assess instances of tension between the art (e.g. passion, emotional stakes, psychological and other influences on business management philosophies) and science (e.g. the need for business skills, use of effective models and the quest for production efficiency) of business management. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.


2018 ◽  
Vol 1 (1) ◽  
pp. 115-123
Author(s):  
Daina Šķiltere ◽  
Santa Bormane

AbstractThe problem of nowadays is that consumers lack information on food products, their composition and quality, nutritional value, packaging, its impact on the human health and environment, reuse and recycling possibilities, etc. Integrated marketing communications (IMC) as a business management tool may not only draw the consumers’ attention and incite a purchase, but also provide information and serve as a facilitator of consumers’ knowledge and competence on products, their nutritional value, use and utilisation. The goal of the research is to assess the impact of IMC for sustainability upon demand at Latvian food retail chains and the impact of the use of IMC for sustainability upon sustainable development. The object of the research is Latvian food retail chains, and the subject of the research is the use of IMC for sustainable development. The authors in 2017 surveyed leading specialists from food retail chains. The research confirmed the hypothesis that IMC for sustainability as an innovative business management tool fosters sustainable development. Based on the results of the research, the authors have drawn up a conceptual model of IMC for sustainable business development, and the results of the research are of both theoretical and practical value.


2020 ◽  
Vol 12 (24) ◽  
pp. 10645
Author(s):  
Izaskun Alvarez-Meaza ◽  
Naiara Pikatza-Gorrotxategi ◽  
Rosa Maria Rio-Belver

The change in business management towards a vision based on open innovation has opened the doors to knowledge transfer between organizations, promoting scientific–technological collaborations resulting in new research that opens the way to new technological innovations. Therefore, the objective of this study is to see how the company Iberdrola has oriented its management strategy towards an open innovation approach, analyzing both its scientific and technological development through a bibliometric and network analysis. The results highlight that Iberdrola has always considered scientific and technological development to be part of its strategic approach as a means of disseminating and transferring knowledge. Furthermore, it can be concluded that the implementation of strategic axes related to sustainable development in an open innovation environment has improved the results of its scientific and technical production, and also the company’s financial results.


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