Research on the Influence of Regional Culture of Agricultural Products on Customers’ Purchase Behavior

Author(s):  
Mo Chen ◽  
Jingdong Chen ◽  
Yuezhen Wan
2018 ◽  
Vol 7 (4) ◽  
pp. 178
Author(s):  
Filiberto Lembo ◽  
Francesco Paolo Rosario Marino ◽  
Carmela Cancellara

Built at the end of XV century and re-built in XVIII, as a consequence of many earthquakes, englobing the precious portal of a previous church of XIII, the complex set up by the Church of Santa Maria degli Angeli and the Friary of Minor Friars, expropriated by the unitary Italian State after 1860 and sold to private peoples, had a destiny common to many similar buildings in the south of Italy, becoming farm and agricultural products’ warehouse. Struck again by the earthquake of 1980, it has been the object of partial safeguard works, but is now abandoned and in ruin. Because of its strategic position, in a context very rich of environmental and historical-cultural goods, it could be easily restored and intended to be a youth hotel, fulfilling an investment of great value for the development of the regional culture and economy. Research done through the careful architectural and technological survey of existing building and the design of low-technology works of conservational reconstruction and structural-functional update, demonstrates the feasibility of hypothesis and its sustainability.


2019 ◽  
Vol 131 ◽  
pp. 01119
Author(s):  
Daifen Chen ◽  
Fang Zou ◽  
Li Zhang ◽  
Min Fan ◽  
Yi Jiao

This paper studies the network structure of geographical indication agricultural products in the field of e-commerce in Sichuan Province, and discusses the joint mechanism of geographical indication brands based on network structure. Taking the geographical indication products as the node, the consumer’s purchase behavior is the connection relationship, and the network structure of the geographical indication products is analyzed from the perspective of consumer behavior, and then the regional brand creation is based on this.This paper constructed a product——product network——brand alliance——regional brand geographical indication agricultural product regional brand creation path. The paper focuses on the resource dependent brand joint behavior based on individual interests, and the joint behavior of geographically dependent brands based on the perspective of regional interests. When the brand joint starting point is based on individual interests, it will tend to choose resource-based agricultural product brands that have strong commodity-related strength and can bring the greatest consumer transformation to themselves; when the brand joint starting point is to promote the regional-based regional economy, it will tend to start from the cluster-based brand alliance, emphasizing the development of a good geographical indication agricultural product brand to promote the development of a geographically-improved GI brand.


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