Corporate Social Responsibility According to Employee Perception: The Case of an Energy Company

2021 ◽  
pp. 193-205
Author(s):  
Alysson Bruno M. Assunção ◽  
Osvaldo Luiz G. Quelhas ◽  
Marcelo J. Meiriño ◽  
Sergio L. B. França ◽  
Julio Vieira Neto ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Employee Perception ◽  
Energy Company ◽  
Corporate Social

scholarly journals KAJIAN EFEKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR): STUDI KASUS PERUSAHAAN PEMBANGKIT ENERGI “Y”

2021 ◽  
Vol 16 (1) ◽  
pp. 29-41
Author(s):  
Kirana Rukmayuninda Ririh ◽  
Adityo Wicaksono ◽  
Mahardhika Berliandaldo ◽  
Firman Tri Ajie
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Return On Investment ◽  
Social Impact ◽  
Program Effectiveness ◽  
Non Profit ◽  
Energy Company ◽  
Social Return On Investment ◽  
Corporate Social

Perusahaan pembangkit energi dikenal dengan operasi bisnisnya yang menimbulkan dampak negatif sosial dan lingkungan yang cukup massif. Oleh karena itu perusahaan perlu melaksanakan tindakan mitigasi untuk mereduksi dampak negatif tersebut melalui program CSR. Efektivitas program CSR penting dievaluasi untuk mengetahui apakah dapat menghadirkan dampak sosial-lingkungan positif secara signifikan atau tidak. Salah satu metode evaluasi dampak yang populer digunakan oleh lembaga non-profit di berbagai negara adalah metode Social Return on Investment (SROI). Namun masih sedikit penelitian empiris yang dilakukan untuk memberikan bukti implementasi metode ini dalam konteks evaluasi program CSR. Untuk itu, penelitian ini bertujuan untuk mengisi kesenjangan yang ada dengan memberikan bukti empiris implementatif dan modifikasi kecil pada metode SROI untuk evaluasi CSR. Lebih lanjut penelitian ini juga memberikan kontribusi praktikal dengan menyediakan gambaran bagi perusahaan pembangkit energi untuk dapat mengukur efektivitas program CSR menggunakan metode SROI. Hasil pengukuran dapat menjadi dasar optimasi program CSR perusahaan. Dalam studi kasus Perusahaan Pembangkit Energi “Y”, hasil perhitungan SROI menunjukkan bahwa program CSR yang dilakukan “cukup efektif” dengan total dampak positif yang ditimbulkan sebesar Rp. 2,69 untuk tiap rupiah yang diinvestasikan. Namun, Perusahaan “Y” cenderung banyak melakukan aktivitas yang berdampak sosial dan minim aktivitas yang berdampak positif terhadap lingkungan.Abstrak[A Study of Corporate Social Responsibility (CSR) Program Effectiveness: A Case Study in Energy Company “Y”]  Energy companies are known for their massive impacts on the social and environmental condition. Hence, they must conduct mitigation actions for reducing the negative impacts through CSR programs. A continuous evaluation of CSR programs effectiveness is crucial to understand whether they can bring significant social-environmental returns or not. One of the most popular methods of impact evaluation utilized by non-profit organizations is Social Return on Investment (SROI). However, only a few empirical research provides evidence for the implementation of this method in the context of CSR program evaluation. Therefore, this research aims to address this hiatus by giving empirical evidence on SROI implementation and incremental modification for CSR evaluation. Furthermore, this research also provides practical contributions by depicting how an energy company can measure its CSR program utilizing SROI. The measurement result can be used as guidance for optimizing the company’s CSR program. In our case study of Power Generator Company “Y”, the SROI calculation shows that the CSR program is “effective” with a total return Rp 2.69 for each rupiah invested. However, Company “Y” tend to conduct more activities for social return, rather than activities for environmental return.Keywords: Corporate Social Responsibility; Environmental Impact; Effectiveness; Social Impact; SROI

Engaging Employee Perception for Effective Corporate Social Responsibility: Role of Human Resource Professionals

2017 ◽  
Vol 19 (1) ◽  
pp. 111-130 ◽  
Author(s):  
Ekta Sharma ◽  
Ruchi Tewari
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Human Resource ◽  
Human Resource Professionals ◽  
Employee Perception ◽  
Policies And Procedures ◽  
Net Profit ◽  
The Government ◽  
Corporate Social

India is the first country in the world to mandate corporate social responsibility (CSR). The Government of India implemented new CSR guidelines requiring companies to spend 2 per cent of their net profit on social development. The current research intends to identify the role of human resource (HR) in institutionalizing CSR and to identify the association between employee perception towards CSR and the role of HR. The research results prove that it is apt that Indian organizations are high on CSR activities and that even employees are undertaking such activities but the formal policies and procedures are not formulated by HR department to involve the employees in CSR activities. HR needs to align the CSR and HR policies, so that the employees, who are the biggest stakeholders, get involved in internal as well as external CSR activities.

scholarly journals Employees’ Perception of Corporate Social Responsibility Impact on Employee Outcomes: Mediating Role of Organizational Justice for Small and Medium Enterprises (SMEs)

2018 ◽  
Vol 10 (7) ◽  
pp. 2429 ◽  
Author(s):  
Muddassar Sarfraz ◽  
Wang Qun ◽  
Muhammad Abdullah ◽  
Adnan Alvi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Organizational Justice ◽  
Employee Perception ◽  
Employee Outcomes ◽  
Business World ◽  
Mediating Role ◽  
Corporate Social ◽  
The Relationship

Corporate social responsibility is emerging topic in the modern business world. Employees are vital assets for any organization. Corporate Social Responsibility practices have a significant influence on employee’s performance. The study aimed to investigate the relationship between employee perception of corporate social responsibility (CSR) and employee’s outcome in Pakistan for SMEs. Additionally, it examined the relationship of Employee’ Perception of CSR as an independent variable. Further, this study considers mediating role of organizational justice between employee’s perception of CSR and employee’ outcomes. The quantitative method was used to collect data from 300 SME’s. Hypotheses were tested by using statistical software (SPSS). Correlation analysis shows the significant relationship between variables, i.e., employee’s perception of CSR and employee outcomes. Moreover, regression analysis was performed for mediation analysis. The results show that organizational justice partially mediated between employee’s perception of corporate social responsibility and employee’s outcomes. Practical implications were discussed, and future research directions were recommended.

scholarly journals Understanding How Tesla Leverages Twitter To Communicate Environmental Corporate Social Responsibility

2021 ◽  
Author(s):  
Kirstin Corbett
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Media Coverage ◽  
Online Community ◽  
Global Climate ◽  
Corporate Image ◽  
Consumer Activism ◽  
Energy Company ◽  
Corporate Social

As the media coverage of the global climate crisis grows, so does the act of climate conscious consumer activism. As a result, companies have turned to communicating their corporate social responsibility (CSR) on social media in order to leverage their sustainable activities and improve their corporate image. Twitter, specifically, is a popular social media platform for marketing and cultivating business to consumer (B2C) relationships. One company that has become a model of success for CSR on Twitter is Tesla. The findings of this study discover higher interaction around ECSR tagged tweets in combination with a high culture of sharing amongst Tesla’s followers. This study aims to discover how Tesla, an electric car and sustainable energy company, has made their Twitter page both informative and interactive when communicating their environmental corporate social responsibility (ECSR) agenda online. Keywords: Environmental Corporate Social Responsibility, Tesla, Twitter, Online Community

scholarly journals Employee’s Corporate Social Responsibility Perception and Sustained Innovative Behavior: Based on the Psychological Identity of Employees

2020 ◽  
Vol 12 (20) ◽  
pp. 8604
Author(s):  
Yi-Bin Li ◽  
Gui-Qing Zhang ◽  
Tung-Ju Wu ◽  
Chi-Lu Peng
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Organizational Identification ◽  
Structural Equation ◽  
Subsequent Development ◽  
Well Being ◽  
Equation Modeling ◽  
Innovative Behavior ◽  
Employee Perception ◽  
Corporate Social

Corporate social responsibility refers to the voluntary promises made by an enterprise to achieve sustainable development. When enterprises conduct prosocial activities, they must consider the feelings of their employees including employees’ sense of identification and well-being. However, most existing corporate social responsibility studies have focused on the financial performance of enterprises; the effects of corporate social responsibility on employees have seldom been examined. Accordingly, this study conducted an empirical study examining the effects of employee perception of enterprise corporate social responsibility, employee well-being, and organizational identification on employee innovative behavior. A total of 431 valid questionnaires were retrieved. A structural equation modeling analysis revealed that a positive relationship exists between employee perception of enterprise execution of corporate social responsibility and employee innovative behavior. Furthermore, both employee well-being and organizational identification play mediating roles between the two variables. When conducting social responsibility activities, enterprises are suggested to inform their employees or even encourage their participation in their efforts to fulfill their social responsibility. Through interaction between internal and external stakeholders, substantial innovative behavior, beneficial for the subsequent development of enterprises, can be stimulated.

scholarly journals Understanding How Tesla Leverages Twitter To Communicate Environmental Corporate Social Responsibility

2021 ◽  
Author(s):  
Kirstin Corbett
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Media Coverage ◽  
Online Community ◽  
Global Climate ◽  
Corporate Image ◽  
Consumer Activism ◽  
Energy Company ◽  
Corporate Social

As the media coverage of the global climate crisis grows, so does the act of climate conscious consumer activism. As a result, companies have turned to communicating their corporate social responsibility (CSR) on social media in order to leverage their sustainable activities and improve their corporate image. Twitter, specifically, is a popular social media platform for marketing and cultivating business to consumer (B2C) relationships. One company that has become a model of success for CSR on Twitter is Tesla. The findings of this study discover higher interaction around ECSR tagged tweets in combination with a high culture of sharing amongst Tesla’s followers. This study aims to discover how Tesla, an electric car and sustainable energy company, has made their Twitter page both informative and interactive when communicating their environmental corporate social responsibility (ECSR) agenda online. Keywords: Environmental Corporate Social Responsibility, Tesla, Twitter, Online Community

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