Engaging Employee Perception for Effective Corporate Social Responsibility: Role of Human Resource Professionals

2017 ◽  
Vol 19 (1) ◽  
pp. 111-130 ◽  
Author(s):  
Ekta Sharma ◽  
Ruchi Tewari

India is the first country in the world to mandate corporate social responsibility (CSR). The Government of India implemented new CSR guidelines requiring companies to spend 2 per cent of their net profit on social development. The current research intends to identify the role of human resource (HR) in institutionalizing CSR and to identify the association between employee perception towards CSR and the role of HR. The research results prove that it is apt that Indian organizations are high on CSR activities and that even employees are undertaking such activities but the formal policies and procedures are not formulated by HR department to involve the employees in CSR activities. HR needs to align the CSR and HR policies, so that the employees, who are the biggest stakeholders, get involved in internal as well as external CSR activities.

2019 ◽  
Vol 11 (1) ◽  
pp. 37-44
Author(s):  
Handy Nugroho

Every business entity especially a company would want benefit in the form of profit. The profitsobtained by the company must be redistributed, not only to the shareholders but also to the company'sstakeholders, namely the community. One form of distribution of these benefits is through CorporateSocial Responsibility (CSR) activities. At present the activities of Corporate Social Responsibility (CSR)have been carried out by many companies both in the form of physical development and humanresource development. Increased physical development and human resource development throughCSR are expected to help the government to improve the economic welfare of the people in the area,where the company operates and benefits.This literature-based research tries to trace the forms of corporate social responsibility thathave been carried out by various profit-oriented companies and their impact on the improvement of theeconomy of the regional communities around the company. Sources of data used as samples in thisstudy are research papers in the form of journals and papers which relate to the role of corporate socialresponsibility activities carried out by the company towards improving the economy of the people in thearea of the company operating. The results of the various studies carried out are then summarized in ageneral description of whether CSR that has been carried out in Indonesia contributes to improving theeconomy of the community around the company.The results of the literature review that have been carried out based on sample research topicsfound that a large part found there was a significant influence of CSR conducted by the company onimproving the economic welfare of the community. The study also concluded that CSR activities in theform of human resource development have a greater impact on improving the economic welfare of thecommunity. We will hope that in the future with the encouragement of the Government, CSR that willcarried out by the company can focus to prioritizing activities that develops community economic


Author(s):  
George Tsogas

Water companies have attracted minimal attention in the corporate social responsibility literature. This chapter examines conceptual issues regarding the applicability and relevance of CSR principles in a public service industry. It aims to bridge the gap that exists between the CSR and water service discourses by offering some initial ideas on the CSR issues of particular relevance to this industry, with emphasis on developing countries. We suggest re-examination of relationships with poor communities, a different understanding of the role of the government, and the adoption of industry-wide, as opposed to company-specific, social responsibility schemes.


2015 ◽  
Vol 9 (1and2) ◽  
Author(s):  
Dr. Padmasree Karamala

The Corporate Social Responsibility (CSR) activities have started since 1990s now has become a medium for most of Indian corporate to contribute to inclusive growth of Indian society. Now the companies are participating actively in CSR initiatives by spending 2-5 per cent of their net profits. The new Companies Bill also made it compulsory to spend 2 per cent of net profit of the company towards CSR activities. Consequent to the decision, the Indian Corporate have shifted their focus beyond traditional activities. The present paper focuses on how CSR extends beyond the traditional business to encompass new governmental and social drivers and emphasised on the gender content of CSR in banking sector for the inclusive growth since development and empowerment of women ultimately imperative for the inclusive growth of the nation. The study also emphasised on the comparison of CSR content among different ownership patterns of Indian Commercial Banks in the era of competitive globalisation towards inclusive growth.


2018 ◽  
Vol 10 (7) ◽  
pp. 2429 ◽  
Author(s):  
Muddassar Sarfraz ◽  
Wang Qun ◽  
Muhammad Abdullah ◽  
Adnan Alvi

Corporate social responsibility is emerging topic in the modern business world. Employees are vital assets for any organization. Corporate Social Responsibility practices have a significant influence on employee’s performance. The study aimed to investigate the relationship between employee perception of corporate social responsibility (CSR) and employee’s outcome in Pakistan for SMEs. Additionally, it examined the relationship of Employee’ Perception of CSR as an independent variable. Further, this study considers mediating role of organizational justice between employee’s perception of CSR and employee’ outcomes. The quantitative method was used to collect data from 300 SME’s. Hypotheses were tested by using statistical software (SPSS). Correlation analysis shows the significant relationship between variables, i.e., employee’s perception of CSR and employee outcomes. Moreover, regression analysis was performed for mediation analysis. The results show that organizational justice partially mediated between employee’s perception of corporate social responsibility and employee’s outcomes. Practical implications were discussed, and future research directions were recommended.


2019 ◽  
Vol 14 (1) ◽  
pp. 42-54
Author(s):  
Iskandar Muda ◽  
Erlina ◽  
Muhammad Panca Diharja ◽  
Normah Haji Omar ◽  
Jamaliah Said

This study examines the role of institutional ownership in moderating the relation between fundamental factors of a company and Corporate Social Responsibility (CSR) and Enterprise Value (firm value). The type of this research is an explanation research method. The sampling method was a proportional random sampling method of the population of banking companies of the Indonesian Stock Exchange. The method of data collection was documentation. The method of data analysis was Multiple Regression Analysis. The results of this study showed that simultaneous net profit margin and corporate social responsibility had a significant effect on the firm value. Partial test shows that net profit margin variables had an effect on the firm value and corporate social responsibility variables, which consist of economy, and had no influence on firm value. The results also indicated that institutional ownership strengthened the relation of fundamental factors and corporate social responsibility with the Enterprise Value.


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