Non-conform Evidence: The Impasse of 1990s Welfare Research
AbstractThis chapter traces the evolution of welfare science and the marketisation of farm animal welfare between 1980 and 2000. During this time, dedicated welfare publications soared, and welfare scientists obtained prestigious university posts. The field’s growth was aided by assurance schemes for animal welfare, which enabled mutually beneficial cooperation between researchers, industry, and NGOs like the RSPCA, whose Freedom Foods Label enjoyed great popularity from 1994 onwards. Assurance schemes shifted welfare politics to the marketplace and generated funds for research and NGOs. They also deescalated frontstage welfare politics by restricting access to corporate- and expert-led discussions about standards and enforcement. Ruth Harrison was sceptical of label claims and welfare’s transition from a moral into an economic value. Meanwhile, researchers continued to disagree on how to define welfare. While most researchers remained confident in their ability to produce meaningful results, animal welfare science entered a prolonged phase of epistemic navel-gazing.