VR and Nostalgia: Using Animation Content at Theme Parks to Boost Visitor Experience

2021 ◽  
pp. 303-314
Author(s):  
Jae-Eun Oh
Keyword(s):  
Visitor Experience ◽  
Theme Parks

scholarly journals Immersion, authenticity and the theme park as social space: Experiencing the Wizarding World of Harry Potter

2016 ◽  
Vol 21 (2) ◽  
pp. 173-188 ◽  
Author(s):  
Abby Waysdorf ◽  
Stijn Reijnders
Keyword(s):  
Social Space ◽  
Participant Observation ◽  
Physical Space ◽  
Harry Potter ◽  
Theme Park ◽  
Visitor Experience ◽  
Theme Parks ◽  
Simulated Environment ◽  
Media Experience ◽  
Universal Studios

This article examines the visitor experience of the Wizarding World of Harry Potter (WWOHP) theme park at Universal Studios Orlando. The park is hugely popular and has been embraced by the series’ devoted but critical fanbase. Prior research on theme parks has generally focused on critiques of their form, leading to a limited understanding of their appeal. This article asks how fan-visitors interpret this simulated environment, and what leads them to embrace it. It does this with an ethnographic approach, utilizing in-depth interviews with 15 visitors combined with participant observation. We show how WWOHP is understood by its visitors as an adaptation of the series into physical space, via the medium of the theme park, and how the visitor’s experience is shaped through use of ironic imagination. In doing so, we present a new understanding of the immersive media experience of theme parks.

Sense of Place in Place Making of Creative Multimedia Foundation Studies Annual Exhibition

2020 ◽  
Vol 1 (2) ◽  
pp. 34-56
Author(s):  
Elyna Amir Sharji ◽  
Lim Yan Peng ◽  
Peter Charles Woods ◽  
Vimala Perumal ◽  
Rose Linda Zainal Abidin
Keyword(s):  
Observational Study ◽  
Sense Of Place ◽  
Sense Of Belonging ◽  
Social Values ◽  
Empty Space ◽  
Design Criteria ◽  
Visitor Experience ◽  
Place Making ◽  
Individual Behaviour ◽  
The People

The challenge of transforming an empty space into a gallery setting takes on the concept of place making. A place can be seen as space that has meaning when the setting considers space, surroundings, contents, the people and its activities. This research concentrates on investigating how visitors perceive the space by gauging their sense of place (sense of belonging towards a place). Galleries are currently facing changes in this technological era whereby multiple content and context, space and form, display modes, tools and devices are introduced in one single space. An observational study was done during the Foundation Studies Annual Exhibition held at Faculty of Creative Multimedia, Multimedia University. The exhibition was curated and managed by staff and students of Foundation Year showcasing an array of design works. Analogue and digital presentations of paintings, drawings, sculptures, photography and video works were displayed.. The outcome of this research will contribute towards a better design criteria of place making which affects individual behaviour, social values and attitudes. Characterizing types of visitor experience will improve the understanding of a better design criteria of place making, acceptance, understanding and satisfaction.

Batman Rides Again! The Influence of a Superhero Branded Attraction on Visitation to a Casino-integrated Resort in Macao

2020 ◽  
Vol 24 (4) ◽  
pp. 515-526
Author(s):  
Glenn McCartney ◽  
Karen Cheong Su Man
Keyword(s):  
Preliminary Analysis ◽  
Entertainment Industry ◽  
Theme Parks ◽  
Brand Alliances ◽  
Preliminary Study

The global popularity and rise of superhero movies from companies such as Marvel, DC Comics, and Dream Works has led to these superhero icons being increasingly integrated into the event and entertainment industry, through brand alliances at movie theme parks and integrated resort complexes, or individual attractions such as the Batman Dark Flight (BDF) ride studied in this research. Given the significant costs to license, stage, and maintain superhero branded entertainment zones and rides at integrated resorts (IR), this preliminary study importantly examined the rationale behind visiting the ride and ultimately the ride's overall influence in IR visitation. Respondents were questioned while queuing for the BDF ride collecting 304 valid responses specifically asked on their level of interest in Batman including the motives for choosing the ride. Notably the study revealed that the BDF was essentially a peripheral attraction. In the absence of the ride, most respondents would still have visited the IR. Although a preliminary analysis, the findings suggest greater assessment is required on the net economic and competitive worth of event and entertainment hosting at Macao's IRs and in particular to Chinese audiences who make up most of Macao's visitation and this study sample.

scholarly journals An Exploratory Analysis of Museum Attributes from the Perspective of Tourists and Residents: The Case of Thyssen-Bornemisza National Museum, Madrid, Spain

Societies ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 64
Author(s):  
Alicia Orea-Giner ◽  
Jorge Calero-Sanz ◽  
Carmen De-Pablos-Heredero ◽  
Trinidad Vacas-Guerrero
Keyword(s):  
Choice Experiment ◽  
Local Community ◽  
National Museum ◽  
Visitor Experience ◽  
Convenience Sample ◽  
Cultural Sustainability ◽  
Museum Management ◽  
Visitor Perceptions ◽  
Subjective Value ◽  
Attribute Evaluation

Attribute evaluation provides an understanding of the perceived quality and subjective value of the museum visitor experience. The principal contribution of this paper is to analyze the attributes perceived by tourists and the local community (Madrid residents) of the Thyssen-Bornemisza National Museum (Madrid, Spain), utilizing the results from choice experiment and willingness-to-pay questionnaires. To analyze in depth the assessment regarding the museum attributes and the visitor perceptions of them, the relevance-determination model was applied. Data collection was achieved with a questionnaire using a convenience sample of international tourists and the local community, providing a total of 775 valid surveys. The results of the application of the relevance-determination analysis (RDA) show that there are two types of attributes: higher-impact core and lower-importance attributes. The attributes with the highest subjective value perceived by interviewed tourists and interviewed residents are the location, the building, and the permanent collection. These results show that there are substantial differences between the perception and appreciation of these attributes by interviewed residents and interviewed tourists. The results provide valuable information that can be applied in practice to devise strategies for economic and socio-cultural sustainability aimed at improving decision-making in museum management.

Visitor experience in Kafue National Park, Zambia

2016 ◽  
Vol 16 (2) ◽  
pp. 112-130 ◽  
Author(s):  
Brijesh Thapa ◽  
Joohyun Lee
Keyword(s):  
National Park ◽  
Visitor Experience
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