Augmented Reality Gaming as a Tool for Subjectivizing Visitor Experience at Cultural Heritage Locations—Case Lights On!

2020 ◽  
Vol 13 (4) ◽  
pp. 1-16
Author(s):  
Anttoni Lehto ◽  
Nina Luostarinen ◽  
Paula Kostia
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
Visitor Experience

scholarly journals Augmented reality, virtual reality and 3D printing for the co-creation of value for the visitor experience at cultural heritage places

2017 ◽  
Vol 10 (2) ◽  
pp. 140-151 ◽  
Author(s):  
Timothy Hyungsoo Jung ◽  
M. Claudia tom Dieck
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
3D Printing ◽  
Cultural Heritage ◽  
Word Of Mouth ◽  
Positive Word ◽  
Visitor Experience ◽  
Content Type ◽  
A Value ◽  
Positive Word Of Mouth

Purpose This paper aims to propose a value co-creation framework through examining the opportunities of implementing augmented reality, virtual reality and 3D printing into the visitor experience at cultural heritage places. Design/methodology/approach This study proposes the conceptual model of value co-creation using a case-study approach by presenting some cases of a cultural heritage place in the UK. Findings The findings of this study suggest that the effective use of multiple technologies in the context of cultural heritage places contributes to the co-creation of value for both cultural heritage organisations and also for visitors’ pre-visit, onsite and post-visit experience. Businesses can benefit from increased spending, intention to return and positive word-of-mouth, while visitors receive a personalised, educational, memorable and interactive experience. Practical implications Cultural heritage places have to find new ways to survive increasingly fierce competition. Using technology and the concept of value co-creation can prove to be a valuable concept in an attempt to attract new target markets, enhance visitors’ experience, create positive word-of-mouth and revisit intentions. Originality/value Recently, increased importance has been placed on the co-creation of value to account for consumers' interest in playing some part in the development of services and products. This study takes a holistic approach using augmented reality, virtual reality and 3D printing from a value co-creation perspective.

A Survey of Augmented Reality Applications in Cultural Heritage

2019 ◽  
Vol 3 (2) ◽  
pp. 118-147 ◽  
Author(s):  
John Aliprantis ◽  
George Caridakis
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
Physical World ◽  
Visitor Experience ◽  
Future Directions ◽  
Daily Lives ◽  
Heritage Sites ◽  
Augmented Reality System ◽  
Multiple Domains ◽  
Open Issues

Augmented reality is now a well-known concept, a technology that integrates digital content to the user's physical world. As more and more applications begin to reshape user's daily lives in multiple domains, cultural heritage sites have begun to focus on capitalizing augmented reality's potential and improve their visitor experience. This work provides an overview of the state-of-the-art techniques, methodologies, and technologies integrated with augmented reality applications for cultural heritage while also categorizing the current works according to the latest techniques as they integrate to enrich the user's experience. The survey presents an overview of the characteristics of an augmented reality system, and discusses the current challenges, issues, limitations, and future directions. Finally, this work examines the methods and techniques that are used in the cultural heritage and augmented reality integration, outlining benefits, and open issues.

Volumetric Video in Augmented Reality Applications for Museological Narratives

2021 ◽  
Vol 14 (2) ◽  
pp. 1-20
Author(s):  
Néill O’dwyer ◽  
Emin Zerman ◽  
Gareth W. Young ◽  
Aljosa Smolic ◽  
Siobhán Dunne ◽  
...  
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
Applied Research ◽  
Ease Of Use ◽  
Museum Visitors ◽  
The Public ◽  
Research Article ◽  
Nature Of Information ◽  
Live Action ◽  
Capture Technique

Cross-reality technologies are quickly establishing themselves as commonplace platforms for presenting objects of historical, scientific, artistic, and cultural interest to the public. In this space, augmented reality (AR) is notably successful in delivering cultural heritage applications, including architectural and environmental heritage reconstruction, exhibition data management and representation, storytelling, and exhibition curation. Generally, it has been observed that the nature of information delivery in applications created for narrating exhibitions tends to be informative and formal. Here we report on the assessment of a pilot scene for a prototype AR application that attempts to break this mold by employing a humorous and playful mode of communication. This bespoke AR experience harnessed the cutting-edge live-action capture technique of volumetric video to create a digital tour guide that playfully embellished the museological experience of the museum visitors. This applied research article consists of measuring, presenting, and discussing the appeal, interest, and ease of use of this ludic AR storytelling strategy mediated via AR technology in a cultural heritage context.

scholarly journals Revealing Hidden Local Cultural Heritage through a Serious Escape Game in Outdoor Settings

Information ◽  
2020 ◽  
Vol 12 (1) ◽  
pp. 10
Author(s):  
Stavroula Tzima ◽  
Georgios Styliaras ◽  
Athanasios Bassounas
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Cultural Heritage ◽  
Physical Environment ◽  
Local History ◽  
Educational Context ◽  
Virtual Reality Technology ◽  
The Real ◽  
Hybrid Type ◽  
Game Mechanics

Escape Rooms are presently considered a very popular social entertainment activity, with increasing popularity in education field, since they are considered capable of stimulating the interest of players/students and enhancing learning. The combined game mechanics have led to blended forms of Escape Rooms, the Serious Escape Games (SEGs) and the hybrid type of Escape Rooms that uses Augmented Reality (AR)/Virtual Reality technology, a type that is expected to be widely used in the future. In the current study, the MillSecret is presented, a multi-player Serious Escape Game about local cultural heritage, where the players must solve a riddle about the cultural asset of watermills. MillSecret uses AR technology and it was designed to be conducted in the real-physical environment and in an informal educational context. The paper describes the game, its implementation, the playing process, and its evaluation, which aimed to study the feasibility of game conduction in outdoor settings and the views and experience of players with the game, the local cultural heritage and local history. Evaluation results reveal, among other findings, a very positive first feedback from players that allows us to further evolve the development of the game.

scholarly journals Augmented Reality for Art, Design and Cultural Heritage—System Design and Evaluation

2009 ◽  
Vol 2009 ◽  
pp. 1-16 ◽  
Author(s):  
Jurjen Caarls ◽  
Pieter Jonker ◽  
Yolande Kolstee ◽  
Joachim Rotteveel ◽  
Wim van Eck
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
System Design ◽  
Art Design ◽  
System Design And Evaluation

Eliciting Educators’ Needs on the Design and Application of Augmented Reality Educational Board Games on Cultural Heritage: The case of CHARMap

2021 ◽  
Author(s):  
George Kalmpourtzis ◽  
George Ketsiakidis ◽  
Lazaros Vrysis ◽  
Tao Xi ◽  
Xiao Ling Wang ◽  
...  
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
Board Games ◽  
Design And Application

Geo-location Based Augmented Reality Application For Cultural Heritage Using Drones

2018 ◽  
Author(s):  
Metehan Unal ◽  
Erkan Bostanci ◽  
Evren Sertalp ◽  
Mehmet Serdar Guzel ◽  
Nadia Kanwal
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
Augmented Reality Application
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