Rethinking the Visitor Experience: Transforming Obstacle into Purpose

2002 ◽  
Vol 45 (2) ◽  
pp. 109-121 ◽  
Author(s):  
TOM HENNES
Keyword(s):  
Visitor Experience

Sense of Place in Place Making of Creative Multimedia Foundation Studies Annual Exhibition

2020 ◽  
Vol 1 (2) ◽  
pp. 34-56
Author(s):  
Elyna Amir Sharji ◽  
Lim Yan Peng ◽  
Peter Charles Woods ◽  
Vimala Perumal ◽  
Rose Linda Zainal Abidin
Keyword(s):  
Observational Study ◽  
Sense Of Place ◽  
Sense Of Belonging ◽  
Social Values ◽  
Empty Space ◽  
Design Criteria ◽  
Visitor Experience ◽  
Place Making ◽  
Individual Behaviour ◽  
The People

The challenge of transforming an empty space into a gallery setting takes on the concept of place making. A place can be seen as space that has meaning when the setting considers space, surroundings, contents, the people and its activities. This research concentrates on investigating how visitors perceive the space by gauging their sense of place (sense of belonging towards a place). Galleries are currently facing changes in this technological era whereby multiple content and context, space and form, display modes, tools and devices are introduced in one single space. An observational study was done during the Foundation Studies Annual Exhibition held at Faculty of Creative Multimedia, Multimedia University. The exhibition was curated and managed by staff and students of Foundation Year showcasing an array of design works. Analogue and digital presentations of paintings, drawings, sculptures, photography and video works were displayed.. The outcome of this research will contribute towards a better design criteria of place making which affects individual behaviour, social values and attitudes. Characterizing types of visitor experience will improve the understanding of a better design criteria of place making, acceptance, understanding and satisfaction.

scholarly journals An Exploratory Analysis of Museum Attributes from the Perspective of Tourists and Residents: The Case of Thyssen-Bornemisza National Museum, Madrid, Spain

Societies ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 64
Author(s):  
Alicia Orea-Giner ◽  
Jorge Calero-Sanz ◽  
Carmen De-Pablos-Heredero ◽  
Trinidad Vacas-Guerrero
Keyword(s):  
Choice Experiment ◽  
Local Community ◽  
National Museum ◽  
Visitor Experience ◽  
Convenience Sample ◽  
Cultural Sustainability ◽  
Museum Management ◽  
Visitor Perceptions ◽  
Subjective Value ◽  
Attribute Evaluation

Attribute evaluation provides an understanding of the perceived quality and subjective value of the museum visitor experience. The principal contribution of this paper is to analyze the attributes perceived by tourists and the local community (Madrid residents) of the Thyssen-Bornemisza National Museum (Madrid, Spain), utilizing the results from choice experiment and willingness-to-pay questionnaires. To analyze in depth the assessment regarding the museum attributes and the visitor perceptions of them, the relevance-determination model was applied. Data collection was achieved with a questionnaire using a convenience sample of international tourists and the local community, providing a total of 775 valid surveys. The results of the application of the relevance-determination analysis (RDA) show that there are two types of attributes: higher-impact core and lower-importance attributes. The attributes with the highest subjective value perceived by interviewed tourists and interviewed residents are the location, the building, and the permanent collection. These results show that there are substantial differences between the perception and appreciation of these attributes by interviewed residents and interviewed tourists. The results provide valuable information that can be applied in practice to devise strategies for economic and socio-cultural sustainability aimed at improving decision-making in museum management.

Visitor experience in Kafue National Park, Zambia

2016 ◽  
Vol 16 (2) ◽  
pp. 112-130 ◽  
Author(s):  
Brijesh Thapa ◽  
Joohyun Lee
Keyword(s):  
National Park ◽  
Visitor Experience

Heritagisation of pop culture by museums and an analysis of visitor feedback

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David S. Waller ◽  
Helen J. Waller
Keyword(s):  
Conceptual Framework ◽  
Cultural History ◽  
Pop Culture ◽  
The Body ◽  
Cultural Institutions ◽  
Visitor Experience ◽  
Content Type ◽  
Body Of Knowledge ◽  
Online Comments ◽  
Victoria And Albert Museum

PurposeIn recent years, there has been a “heritagisation” of pop culture, including music, whereby cultural institutions, such as galleries and museums in primarily Western countries, have run exhibitions based on pop culture to successfully market to a new audience of visitors. The purpose of this qualitative study is to explore the issue of the “heritagisation” of pop culture by museums and observe visitor response to a specific music-related exhibition, linking intangible and tangible elements of the exhibition to provide a framework to understand the visitor experience.Design/methodology/approachThe purpose will be achieved by observing the “heritagisation” of pop culture in the literature and past exhibitions, proposing how cultural institutions have linked the intangible and tangible elements of music in pop culture for an exhibition and observe visitors' feedback from online comments posted on Tripadvisor undertaken during the original “David Bowie is” exhibition at the Victoria and Albert Museum (V&A), London.FindingsFrom the Leximancer analysis, a new conceptual framework for visitor experience at an exhibition was developed, which contains three visitor-related categories: pre-exhibition, exhibition space and exhibition experience, with five themes (tickets, exhibition, displayed objects, David Bowie and visitors) and 41 text concepts.Practical implicationsFor cultural institutions the implications are that there can be opportunities to curate exhibitions on pop culture or music-related themes, which can include intangible and tangible elements, such as songs, videos, tickets, costumes, musical instruments and posters. These exhibitions can also explore the changing socio/political/historical/cultural background that contextualises pop cultural history.Originality/valueThis theory-building study advances the body of knowledge as it links music in pop culture and cultural institutions, specifically in this case a highly successful music-related exhibition at a museum, and provides a theoretical model based on tangibility elements. Further, it analyses museum visitor comments by using the qualitative software program, Leximancer, to develop a new conceptual framework for visitor experience.

Positioning of tourist destinations in the digital era: a review of online customer feedback

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gaurav Tripathi ◽  
Parul Wasan
Keyword(s):  
Digital Media ◽  
Tourism Industry ◽  
Destination Image ◽  
Site Management ◽  
Visitor Experience ◽  
Content Type ◽  
Customer Reviews ◽  
Tourist Destinations ◽  
Customer Feedback ◽  
Thoughtful Discussion

Purpose The purpose of this paper is to identify features of online content that create engagement amongst consumers by exploring online customer feedback from the world’s leading tourist website (s). This paper also attempts to unveil the factors based on customer reviews, which will be vital for the tourism industry professionals to promote and position India’s tourist destinations. Design/methodology/approach This paper involves an analysis of customer feedback from TripAdvisor.com. The approach to research is exploratory and attempts to uncover critical factors arising out of rising visitor experience in the digital media sphere. Findings Key factors are nuanced around service quality of the destination image. Identified factors that need the attention of the policymakers, site management and service professionals at large are fairness of price, distractions/irritants and varied expectations of the international and national tourists. Practical implications The findings will have substantial implications for the policymakers, the site management and service professionals. Research outcomes are based on the analysis of real customer reviews hence makes this study vital for decision-makers as well as for academic researchers working in this area. Originality/value This study used the real tourist’s data from TripAdvisor.com. The customer’s postings on the website are those of verified visitors. This paper should help in developing a thoughtful discussion around positioning India as a preferred destination in the online arena aiming at future tourists.

To amaze — the aspiration of all curators: The Voice in the Walls Theatre Project at Old Government House, Brisbane.

2018 ◽  
Vol 25 (2) ◽  
pp. 286-299
Author(s):  
Katie McConnel
Keyword(s):  
Visitor Experience ◽  
Site Specific ◽  
Historical Information ◽  
Historical Significance ◽  
University Of Technology ◽  
Early Colonial ◽  
House Museum ◽  
Heritage Buildings ◽  
Practical Reality ◽  
The Voice

AbstractOld Government House (OGH) is one of Queensland’s premier heritage buildings, and is located within the Gardens Point campus of Queensland University of Technology (QUT). This 156-year-old building, now a house museum, offers a tangible link to Queensland’s early colonial life. The museum strives to present the stories of all who lived and worked here. Children generally do not visit historic houses willingly, and to address this OGH collaborated with Imaginary Theatre to develop an innovative and fun way to interpret and present the historical significance of the House to a younger audience. The result was a one-hour site-specific theatre performance, The Voice in the Walls — part game, part audio tour, part theatre. The key objective of the project was to create a visitor experience that captured the attention of nine- to twelve-year-olds by encouraging them to imagine an unfamiliar world and time while also conveying historical information. This article discusses the background to the development of the project, and its evolution from inspiration to practical reality.

Place as Relationship Partner: An Alternative Metaphor for Understanding the Quality of Visitor Experience in a Backcountry Setting

2006 ◽  
Vol 28 (4) ◽  
pp. 331-349 ◽  
Author(s):  
Jeffrey J. Brooks ◽  
George N. Wallace ◽  
Daniel R. Williams
Keyword(s):  
Visitor Experience ◽  
As Relationship
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