Predictive Accuracy Comparison Between Structural Equation Modelling and Neural Network Approach: A Case of Intention to Adopt Conservative Agriculture Practices

Author(s):  
Naeem Hayat ◽  
Abdullah Al-Mamun ◽  
Noorul Azwin ◽  
Noorshella Che Nawi
2019 ◽  
Vol 2019 ◽  
pp. 1-9 ◽  
Author(s):  
Shahla Asadi ◽  
Rusli Abdullah ◽  
Mahmood Safaei ◽  
Shah Nazir

The advancement in wireless sensor and information technology has offered enormous healthcare opportunities for wearable healthcare devices and has changed the way of health monitoring. Despite the importance of this technology, limited studies have paid attention for predicting individuals’ influential factors for adoption of wearable healthcare devices. The proposed research aimed at determining the key factors which impact an individual's intention for adopting wearable healthcare devices. The extended technology acceptance model with several external variables was incorporated to propose the research model. A multi-analytical approach, structural equation modelling-neural network, was considered for testing the proposed model. The results obtained from the structural equation modelling showed that the initial trust is considered as the most determinant and influencing factor in the decision of wearable health device adoption followed by health interest, consumer innovativeness, and so on. Moreover, the results obtained from the structural equation modelling applied as an input to the neural network indicated that the perceived ease of use is one of the predictors that are significant for adoption of wearable health devices by consumers. The proposed study explains the wearable health device implementation along with test adoption model, and their outcome will help providers in the manufacturing unit for increasing actual users’ continuous adoption intention and potential users’ intention to use wearable devices.


2020 ◽  
Vol 12 (18) ◽  
pp. 7330
Author(s):  
Abdullah Al Mamun ◽  
Syed Ali Fazal ◽  
Muhammad Mehedi Masud ◽  
Ganeshsree Selvachandran ◽  
Noor Raihani Zainol ◽  
...  

In acknowledging the significant role of forestry on the environmental, social, and economic sustainability of local communities, this study focused on examining how different factors affect the intentional behavior towards community forestry among the poor households in Malaysia. Employing theory of planned behavior (TPB) in an expanded model, this study collected data from 420 underprivileged households from 10 states in Malaysia using a survey questionnaire. Final analysis is performed using two methods, one being the well-established, conventional way of partial least square–structural equation modelling (PLS-SEM); the other being a frontier technology of computing using artificial neural network (ANN), which is generated through a deep learning algorithm to achieve the maximum possible accuracy for each of the five scenarios aforementioned. The study found that perceived benefits (PB) and eco-literacy (EL) have a significant positive effect on the attitude towards environment (ATE) while normative belief (NB) and motivation (MO) have a significant positive effect on subjective norms (SUN). Perceived control (PC) has a significant positive effect on perceived behavioral control (PBC). ATE, SUN, and PBC have a significant positive effect on the intention towards community forestry (ITCF), whereas the ITCF has a significant positive effect on community forestry adoption behavior (CFAB). When formulating and enforcing carbon reduction and poverty elevating programs through community forestry, the Malaysian government should consider the perceptions of poor families and the prerogative from their special reference groups to enhance the perceived ability of the vulnerable groups for positive and effective pro-environmental behavior that can lead to sustainable forestry management.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Crystal T. Lee ◽  
Ling-Yen Pan ◽  
Sara H. Hsieh

PurposeThis study investigates the determinants of effective human and artificial intelligence (AI) relationship-building strategies for brands. It explores the antecedents and consequences of consumers' interactant satisfaction with communication and identifies ways to enhance consumer purchase intention via AI chatbot promotion.Design/methodology/approachMicrosoft Xiaoice served as the focal AI chatbot, and 331 valid samples were obtained. A two-stage structural equation modeling-artificial neural network approach was adopted to verify the proposed theoretical model.FindingsRegarding the IQ (intelligence quotient) and EQ (emotional quotient) of AI chatbots, the multi-dimensional social support model helps explain consumers' interactant satisfaction with communication, which facilitates affective attachment and purchase intention. The results also show that chatbots should emphasize emotional and esteem social support more than informational support.Practical implicationsBrands should focus more on AI chatbots' emotional and empathetic responses than functional aspects when designing dialogue content for human–AI interactions. Well-designed AI chatbots can help marketers develop effective brand promotion strategies.Originality/valueThis research enriches the human–AI interaction literature by adopting a multi-dimensional social support theoretical lens that can enhance the interactant satisfaction with communication, affective attachment and purchase intention of AI chatbot users.


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