Omnichannel and Experience Approach as a Post-COVID-19 Economic Reactivation Mechanism

2022 ◽  
pp. 183-196
Author(s):  
Danny Christian Barbery-Montoya ◽  
Dennisse A. Coronel-Arellano ◽  
Ariana Soria-Loor
Keyword(s):  
Literature Review ◽  
Customer Journey ◽  
Global Trends ◽  
Consumer Experiences ◽  
Key Concepts ◽  
Unique Experience ◽  
Reactivation Mechanism

The aim of this chapter is to show how omnichannel tools must be applied through the process of creating experiences for the consumers. During the literature review, some authors make approaches to the key concepts connecting omnichannels and consumer experiences; therefore, they explain through the analysis of data the reality of the Ecuadorian environment and global trends. With this context, this chapter will present how, by using macro environment and accessibility, a unique experience may be created in the customer journey in omnichannel.

scholarly journals The Quality Lecture: How Do We Rate?

2014 ◽  
Vol 5 (3) ◽  
pp. 710-720
Author(s):  
Tzong-Yang Pan ◽  
Cathy Owen
Keyword(s):  
Staff Development ◽  
Literature Review ◽  
Medical School ◽  
Tertiary Education ◽  
Primary Method ◽  
Visual Aids ◽  
Lecture Series ◽  
Key Concepts ◽  
Key Features

Aims: to review the key features of an effective lecture and to rate a series of medical school lectures to inform a broader initiative in staff development in effective lecturingBackground: Lectures are the primary method of delivering information to an audience in tertiary education and remain a key part of medical school educationMethod: Literature review confirmed fourteen elements thought to contribute to the quality of a lecture. A lecture series was then rated using these criteria Results: The three highest rated criteria were explaining and summarising key concepts, presenting material at an appropriate level to the audience, and the use of clear audio-visual aids and voice. The three lowest rated aspects of our lecture program were stating goals of the talk, monitoring audience understanding and responding appropriately, and providing a conclusion to the talk.Conclusions: These findings will provide direction to staff development to further improve the quality of lectures provided to students. 

scholarly journals Etude De La Pertinence Des IG Comme Outil De Différenciation Des Produits De Terroir: CAS DE l’IGP Argane Dans La Ville d’Agadir Et Regions

2016 ◽  
Vol 12 (31) ◽  
pp. 207
Author(s):  
El Bakkouri Bouchra ◽  
Souaf Malika ◽  
Elwazani Youssef
Keyword(s):  
Qualitative Study ◽  
Literature Review ◽  
Geographical Indications ◽  
Geographical Indication ◽  
Structured Interviews ◽  
Key Concepts ◽  
Its Regions ◽  
The City ◽  
Do So

The differentiation of local products is considered as a necessity nowadays given the standardization flows are increasing. This differentiation can be established especially through the Distinctive Signs of Origin and Quality (DSOQ). Our work has shown through the example of the PGI (Protected Geographical Indication) Argane, that GIs are a relevant tool for the differentiation of local products if they (GIs) are placed in a favorable context to their application. Our paper answers the following question: "To what extent geographical indications are meant as an effective tool for differentiation of local products: case of the PGI Argane in the city of Agadir and regions? To do so, we used an exploratory qualitative study through semi-structured interviews with a sample of people representing different stakeholders of Agadir and its regions, preceded of course by a literature review on the different key concepts.

scholarly journals EXPRESS: Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research

2020 ◽  
pp. 1069031X2097318
Author(s):  
Hao Liu ◽  
Klaus Schoefer ◽  
Fernando Fastoso ◽  
Efstathia Tzemou
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
Marketing Strategies ◽  
Brand Preference ◽  
Review Of The Literature ◽  
Global Trends ◽  
Psychological Mechanisms ◽  
The Past ◽  
Methodological Approaches ◽  
Theoretical Foundations

Extensive research has investigated how perceived brand globalness (PBG) and perceived brand localness (PBL) affect brand preference since Steenkamp, Batra, and Alden’s (2003) landmark article. In this systematic literature review, we organize and synthesize the literature on PBG and PBL by analyzing 95 articles published in the past 17 years. We identify similarities, inconsistencies, and omissions in the literature by investigating different conceptualizations of PBG and PBL, boundary conditions of PBG and PBL effects on brand preference, psychological mechanisms through which PBG and PBL affect brand preference, the theoretical foundations underlying PBG and PBL research, and methodological approaches used in the literature. The study outlines avenues for further research based on prior research and current global trends, such as hybridization/glocalization marketing strategies, antiglobalization trends, and digitalization.

Islamic marketing and consumer behaviour: a systematic literature review

2019 ◽  
Vol 11 (6) ◽  
pp. 1557-1578 ◽  
Author(s):  
Jessen Floren ◽  
Tareq Rasul ◽  
Azmat Gani
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Consumer Behaviour ◽  
Practical Implication ◽  
Content Type ◽  
Global Trends ◽  
Goods And Services ◽  
Open Access Journals ◽  
Important Relationship ◽  
Supply Capacity

Purpose The purpose of this study is to systematically review the existing literature on Islamic marketing and its major impacts on consumer behaviours. In addition, this study seeks to shed light on global trends and dynamics beyond Islamic marketing and how Islam, as one of the most prominent religions worldwide, affects the consumption and purchasing choices of Muslim consumers. Design/methodology/approach A systematic literature review of published peer-reviewed articles on Islamic marketing was conducted. A comprehensive search strategy was applied on different databases, including Google Scholar, JSTOR, ScienceDirect, MUSE and Directory of Open Access Journals, and the retrieved articles were then selected from 14 leading journals published between 2010 and 2018. Findings Islam as a religion has been found to impact the ethical beliefs and behaviours of Muslim consumers from different countries, as well as consumers’ choice of services and some taboo products on the basis of Islamic Shariah law. The results show that Islamic marketing has a significant impact on the characteristics of Muslim consumers and therefore affects their key choices about certain products and services. Research limitations/implications The studies included in this review are extensively based on peer-reviewed articles published in high-ranked marketing journals (A* and A in the Australian Business Deans Council list), which may be perceived as a limitation in the present study. Another limitation is that this study only took into account peer-reviewed articles written in English. Practical implications The important relationship between Islam and the heterogeneous Muslim consumer will have a considerable practical implication for companies that explore the marketing supply capacity in the Islamic world. The authors hereby expect the current review to significantly impact the identification of methodologies for the main trends in the academic analysis of Islamic marketing and Islamic consumer behaviour. Originality/value This review provides a strong contribution to Islamic marketing literature by recommending the need to integrate the Islamic practices related to consumer consumption of goods and services in studies focused on consumer behaviour analysis.

scholarly journals The Valences of “Value” for the Strategic Management Process

2016 ◽  
Vol 11 (1) ◽  
pp. 88-96 ◽  
Author(s):  
Claudia Ogrean
Keyword(s):  
Literature Review ◽  
Strategic Management ◽  
Value Creation ◽  
Value Distribution ◽  
Theory And Practice ◽  
Management Process ◽  
Value Drivers ◽  
Key Concepts ◽  
Comprehensive Framework ◽  
Strategic Management Process

AbstractValue represents one of the key concepts in strategic management, because the evolution of both the theory and practice of strategic management has been greatly shaped by the generic searching for value. But the approaches of value have been quite various and sometimes controversial, making value one of the most complex and dynamic determinants and metrics of the strategic competitiveness of the firm. Therefore, the paper aims to identify, based on literature review, the multiple valences value has for the strategic management process (in all of its phases: analysis, formulation and implementation), in order to capture as much as possible of its multiple facets (as concerns value drivers, value creation and value distribution) into a comprehensive framework – able to successfully manage and measure the contribution of value to the strategic competitiveness of the firm, while enhancing it.

The Phenomenology of the “Other” in Computer Game Worlds

2015 ◽  
Vol 13 (2) ◽  
pp. 193-210 ◽  
Author(s):  
Paul Scriven
Keyword(s):  
Social Research ◽  
Computer Game ◽  
Online Games ◽  
Social Experiences ◽  
Massively Multiplayer Online Games ◽  
Multiplayer Online Games ◽  
Phenomenological Sociology ◽  
Key Concepts ◽  
Online Spaces ◽  
Unique Experience

This article discusses the application of a phenomenological framework to inform research in computer game worlds like massively multiplayer online games. Based on the phenomenological sociology of Alfred Schutz, this article examines some of the key problems facing researchers in online spaces, such as the absence of the corporeal “Other.” In discussing these issues using the vocabulary of Schutz’s phenomenology, this article attempts to clarify some key concepts to contribute to a useful framework for conducting social research in computer game worlds. This article examines how the transcendent nature of online social experiences in game environments like World of Warcraft contribute to a distinct context of meaning. An understanding of the ways in which social game worlds can be constituted as sites of unique experience may be useful for researchers wishing to examine these spaces from ethnographic or similar perspectives.

scholarly journals Standard Jones and Modified Jones: An Earnings Management Tutorial

2022 ◽  
Vol 26 (2) ◽  
Author(s):  
Cristiano Machado Costa ◽  
José Mauro Madeiros Velôso Soares
Keyword(s):  
Literature Review ◽  
Earnings Management ◽  
Earnings Quality ◽  
Cash Flows ◽  
Measurement Methods ◽  
Return On Assets ◽  
Future Studies ◽  
Key Concepts ◽  
Jones Model

ABSTRACT Context: measurement of earnings management usually requires multi-step models for computation. After examining the literature through bibliometrics studies, literature review, and research databases, we found that the Standard Jones model and its subsequent modifications are those that have more prominent use. Much of this research is potentially interesting for business theories related to earnings quality and accounting manipulation; however, it is difficult to be understood by junior researchers and practitioners, because they are not clearly described in the literature or the steps may be easy to confuse. Objective: in this tutorial, we present several key concepts about earnings management and explain, step by step, how to measure it. Method: our tutorial considers measurement using the following models: Standard Jones, Modified Jones, Modified Jones with return on assets (ROA), and Modified Jones using Cash Flows and Accruals Reversals. Conclusions: our main contribution with this tutorial is to provide a step-by-step guide for future studies, so that they can be more comparable with each other when using measurement methods of earnings management.

scholarly journals The SoLoMo customer journey: a review and research agenda

2017 ◽  
Vol 13 (4) ◽  
pp. 47-54
Author(s):  
Stavros Papakonstantinidis
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Literature Review ◽  
Research Agenda ◽  
New Technologies ◽  
Customer Journey ◽  
Marketing Environment ◽  
The Future ◽  
The One ◽  
The Impact

The purpose of this paper is to develop a better understanding of the impact of (So) social media, (Lo) local marketing, and (Mo) mobile applications (SoLoMo) on consumer behavior. The paper is based on a literature review of peer-reviewed articles, published books, trade publications, and doctorate dissertations. This paper examines the SoLoMo consumer, which is a concept that has not been widely discussed in the literature of digital marketing. A thorough literature review of the digital customer journey indicates an oxymoron. On the one hand, there is a vast range of studies in the literature to explore the impact of social media and mobile devices on marketing and consumer behavior. On the other hand, little has been said about the integration of social media, mobile application, and local marketing and how it shapes the profile of the SoLoMo consumer. This paper suggests three areas for further research: (1) the examination of the SoLoMo consumer behavior; (2) the exploration of the digital customer journey; and (3) the investigation of selected new technologies that can shape the future of marketing. The study contributes to the understanding of digital consumer behavior in a multichannel marketing environment. It also proposes a research agenda to explore the future of online consumer behavior in the digital multi-touchpoint market landscape.

Epidemiological aspects of colorectal cancer in the world and the Republic of Uzbekistan: A literature review

2021 ◽  
Vol 61 (3) ◽  
pp. 40-44
Author(s):  
M. N. Tillyashaykhov ◽  
O. A. Rakhimov ◽  
A. A. Adilkhodjayev ◽  
S. M. Djanklich
Keyword(s):  
Colorectal Cancer ◽  
Gender Differences ◽  
Economic Development ◽  
Literature Review ◽  
Upward Trend ◽  
Global Trends ◽  
Incidence And Mortality ◽  
The World ◽  
Level Of Economic Development ◽  
The Republic

Relevance: GLOBOCAN 2019 reports that colorectal cancer (CRC) ranks third among mortality causes and forth among the new diagnosed cases in the world. CRC incidence is growing worldwide and in the Republic of Uzbekistan. Thus, in the Republic of Uzbekistan CRC ranks fifth in the general cancer structure and second in men. The purpose of the study was to assess of global trends in CRC epidemiology and the CRC incidence in the Republic of Uzbekistan in 2018-2019. Results: Global CRC incidence and mortality trends varied by territory and level of economic development. Gender differences were also revealed: CRC was more common in men (1.25:0.8). Conclusions: An upward trend in CRC incidence revealed in the study of CRC oncoepidemiological situation in the Republic of Uzbekistan determines the need for further studies of territorial differences and the search for CRC occurrence factors

The practice and study of civil resistance

2013 ◽  
Vol 50 (3) ◽  
pp. 277-290 ◽  
Author(s):  
Kurt Schock
Keyword(s):  
Literature Review ◽  
20Th Century ◽  
19Th Century ◽  
Future Research ◽  
Civil Resistance ◽  
The Third ◽  
Nonviolent Resistance ◽  
Key Concepts ◽  
The 19Th Century ◽  
Cross Fertilization

This article provides an overview of the practice and study of civil resistance. First, historical roots of modern civil resistance are discussed, including the emergence in the 19th century of mass-based campaigns of non-cooperation to promote nationalist and labor interests, as well as the significance of Mohandas Gandhi and the widespread use of nonviolent resistance in the 20th century. Second, perspectives of scholars of social movements and revolution are compared with those of scholars who focus more specifically on nonviolent resistance. Despite studying much of the same phenomena, separate literatures have developed that are ripe for cross-fertilization and synthesis. In the third section, a literature review is organized around three key concepts for understanding civil resistance: mobilization, resilience, and leverage. Fourth, consequences of nonviolent resistance relative to violent resistance are discussed. Finally, areas for future research are identified.

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