scholarly journals The SoLoMo customer journey: a review and research agenda

2017 ◽  
Vol 13 (4) ◽  
pp. 47-54
Author(s):  
Stavros Papakonstantinidis
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Literature Review ◽  
Research Agenda ◽  
New Technologies ◽  
Customer Journey ◽  
Marketing Environment ◽  
The Future ◽  
The One ◽  
The Impact

The purpose of this paper is to develop a better understanding of the impact of (So) social media, (Lo) local marketing, and (Mo) mobile applications (SoLoMo) on consumer behavior. The paper is based on a literature review of peer-reviewed articles, published books, trade publications, and doctorate dissertations. This paper examines the SoLoMo consumer, which is a concept that has not been widely discussed in the literature of digital marketing. A thorough literature review of the digital customer journey indicates an oxymoron. On the one hand, there is a vast range of studies in the literature to explore the impact of social media and mobile devices on marketing and consumer behavior. On the other hand, little has been said about the integration of social media, mobile application, and local marketing and how it shapes the profile of the SoLoMo consumer. This paper suggests three areas for further research: (1) the examination of the SoLoMo consumer behavior; (2) the exploration of the digital customer journey; and (3) the investigation of selected new technologies that can shape the future of marketing. The study contributes to the understanding of digital consumer behavior in a multichannel marketing environment. It also proposes a research agenda to explore the future of online consumer behavior in the digital multi-touchpoint market landscape.

scholarly journals COVID-19 and tourist mobility at destinations: a literature review and emerging research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alba Viana-Lora ◽  
Antoni Domènech ◽  
Aaron Gutiérrez
Keyword(s):  
Literature Review ◽  
Research Agenda ◽  
Empirical Studies ◽  
Future Research ◽  
Content Type ◽  
Future Research Agenda ◽  
The Future ◽  
Short And Long Term ◽  
The Impact

PurposeThis paper aims to review conceptual and empirical studies that analyse the impact of the pandemic on mobility and tourism behaviour at destinations in order to identify proposals, forecasts and recommendations to guide the future research agenda on the subject.Design/methodology/approachThis study used a systematic literature review to synthesise information from scientific articles published in journals indexed in the Web of Science database related to tourism mobility at destinations during the COVID-19 pandemic.FindingsThis article found that, according to the existing literature, the COVID-19 pandemic is acting as a catalyst for the sustainable transition of tourism. Although the findings reveal a lack of empirical research on the impact of the pandemic on tourism mobility at destinations, the article synthesizes the short- and long-term impacts of the pandemic and sets out the future research agenda on tourist mobility at destinations.Originality/valueTo the best of the authors' knowledge, this is the first systematic review of the impact of the pandemic on mobility and tourism behaviour at destinations that attempts to describe the emerging challenges and the agenda for future research.

Intuitive, digitale Strukturlayoutplanung*/Intuitive digital planning of structure layouts – Overcoming the challenges of disruptive production programs in the automotive industry

2018 ◽  
Vol 108 (09) ◽  
pp. 611-616
Author(s):  
S. F. Schäfer ◽  
U. Bracht
Keyword(s):  
Automotive Industry ◽  
New Technologies ◽  
Know How ◽  
Digital Planning ◽  
The Future ◽  
Factory Of The Future ◽  
Future Technologies ◽  
The Impact

Zukünftige Antriebstechnologien sowie neue Fabrik- und Logistikkonzepte verändern die Rahmenbedingungen der Automobilproduktion grundlegend. Schon heute muss die Strukturlayoutplanung Innovationen und Unsicherheiten in Form von mehr Varianten, abgestimmt in sehr kurzer Zeit, durch die Einbeziehung von weiteren Know-how-Trägern berücksichtigen. Neue Herausforderungen, wie die Planung der Batteriefertigungen, müssen schnell und intuitiv gelöst werden. Einen Beitrag dafür liefert dieser Artikel.   Future technologies in automotive mobility as well as new factory and logistic concepts are changing the framework in car production. Innovations and uncertainties (e. g. the impact of new technologies) have to be taken in consideration for the factory of the future. New tasks, such as planning the assembly of batteries, need to be solved fast and intuitively. This paper presents an approach to this topic.

Identifying the Role of Digital Technologies in Sport Spectators Customer Experiences through Qualitative Approach

2021 ◽  
Vol 8 (2) ◽  
pp. 141-160
Author(s):  
Ekaterina Glebova ◽  
Michel Desbordes
Keyword(s):  
Literature Review ◽  
Sport Management ◽  
New Technologies ◽  
Digital Technologies ◽  
Primary Data ◽  
Technological Transformation ◽  
Consumption Culture ◽  
International Sport ◽  
The Impact

The massive uptake of digital technologies has changed the way how fans and the sports service field communicate and interact. In the current paper, we would like to emphasize the role of technology holistically in sport spectators customer experiences (SSCX) as a "game-changer" marketing in sports and the digitalization of SSCX. In this paper, we aim to explore and qualitatively describe by interviewees verbatim how new technologies impact SSCX. It draws on the literature review, combined with the primary data collected on unstructured interviews with international sport management and technology experts (N=10). It brings sports marketing insights followed by examples from industry professionals. Iterative analysis of data combined with literature review let us achieve to outline the crucial points and trends of technological transformations in sports spectacle. We offer an updated perspective on the SSCX through the prism of the impact of digital technologies and reshaping sports consumption culture. To this end, we develop a conceptual model that captures the nature of modern SSCX influenced by digital technologies. Keywords: technological transformation, sports spectacle, customer experience, co-creation, connectivity

scholarly journals Economic and non-economic values and objectives in the EU’s international trade: Normative tensions, actors and processes

2019 ◽  
Author(s):  
Urszula Jaremba ◽  
Machiko Kanetake ◽  
Ingrid Koning
Keyword(s):  
Sustainable Development ◽  
Human Rights ◽  
New Technologies ◽  
Economic Values ◽  
Trade Relations ◽  
Trade Law ◽  
Law And Policy ◽  
Recent Developments ◽  
The One ◽  
The Impact

This Europe and the World: A law review special issue comprises selected papers presented at a RENFORCE workshop on the theme of tensions between the EU’s trade and non-economic values, held at Utrecht University in November 2017. The symposium addresses normative dilemmas underlying the EU’s trade law and policy. Normative dilemmas subsist between, on the one hand, the EU’s basic pursuit of its commercial interests and trade liberalization, and, on the other hand, the EU’s mandate to promote and safeguard a number of non-economic values, including human rights and sustainable development. The journal symposium aims to unveil normative tensions existing in the EU’s trade and investment policy, and understand some of the key actors and processes through which normative tensions are created and also mitigated. While the tensions between economic and non-economic values in the EU’s trade law and policy have been extensively discussed in literature, the present symposium highlights some of the recent developments in the EU’s trade relations, analyses not only human rights but also sustainable development, and examines the impact of new technologies.

Gamification in banking: a review, synthesis and setting research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shilpa Chauhan ◽  
Asif Akhtar ◽  
Ashish Gupta
Keyword(s):  
Research Agenda ◽  
Banking Sector ◽  
Banking Industry ◽  
Psychological Theory ◽  
Future Research ◽  
Content Type ◽  
Bank Management ◽  
Customer Behaviour ◽  
The Future ◽  
The Impact

Purpose The objective of this paper is to explore and extend the existing literature on the use of gamification in banking. Design/methodology/approach Gamification is a new concept, further its application in banking is in a nascent stage both from the perspective of research and application. To systematise the limited literature and to draw the future research prospects, studies are presented based on theories, characteristics, context and methodologies framework. Findings The synthesis of the literature on gamification opened to a spectrum of areas to determine the future of gamification in the banking industry. The study emphasises the use of social and psychological theory building in the banking industry. Further, the research on game elements is an underexplored area in the banking domain, while they have well exploited in other contexts. Banking context needs more literature evidence, empirically tested and validated research methods to understand the personality traits and customer behaviour arising from the use of gamification. Practical implications For bank management, this study lays the impact of gamification in this era of digital banking. With the right mix of hedonic and utilitarian elements, bank management shall be able to boost financial literacy, improve saving habits, simplify banking products and strengthen knowledge updates among bank employees. Understanding the key elements and present status of research on gamification and their impact on customer behaviour development is crucial for the bank in building strategic advantage. Originality/value This study on gamification applied explicitly to the banking sector. With no clear application of the elements and mechanics of technology used in gamification, this study presents past literature in a systematised manner and draws the future research agenda of gamification in banking services.

Human Performance

2014 ◽  
pp. 267-273
Keyword(s):  
Assistive Technology ◽  
Human Performance ◽  
People With Disabilities ◽  
Critical Factor ◽  
Assistive Technologies ◽  
Working Environments ◽  
The Future ◽  
Performance Issues ◽  
The One ◽  
The Impact

This chapter looks into horizontal issues in ICT advances and discusses how the factor of human performance could help in increasing the impact of eAccessibility and assistive technologies in the future. More specifically, it revisits some of the ideas presented in earlier chapters looking at them from a different angle. The one of maximizing the audience and target group for assistive technologies through the increase in human performance, issues related with exoskeletons for working environments and dual use of assistive technology, sports as a motivator, aesthetics and fashion of prosthetics are discussed from this same perspective. Human performance could be a critical factor for the future of assistive technologies, and today's people with disabilities could become tomorrow's people with super-abilities and leaders in human performance issues.

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