A Study on the Impact of Case Study-Based Teaching Pedagogy in Marketing Education: An Analytic Hierarchy Process Approach

Author(s):  
Subhajit Bhattacharya ◽  
Rohit Vishal Kumar
2021 ◽  
Vol 13 (4) ◽  
pp. 2254
Author(s):  
Zsuzsanna Katalin Szabo ◽  
Zsombor Szádoczki ◽  
Sándor Bozóki ◽  
Gabriela C. Stănciulescu ◽  
Dalma Szabo

Sustainability is one of the world’s fundamental objectives, and a wide variety of information types, parameters, and uncertainties need to be appraised and managed to assess it. In the present paper, Multi-Criteria Decision Analysis (MCDA) is used to prioritise the criteria of sustainable development based on regularly published indicators. In line with most approaches in the literature, the main criteria are Economy, Society and Environment. Complex criteria are decomposed into subcriteria until the performance with respect to them can be measured directly. Weights of importance are calculated by the Analytic Hierarchy Process (AHP), in decision support system PriEsT. The model is flexible to both the modification of criteria and re-weighting, and the PriEsT file is supplemented to the paper. Moreover, the results can also be applied in decisions on resource allocation. The proposed methodology has the potential of resulting in a new composite index to measure, compare or rank countries and regions regarding sustainable development or one of its subcriteria, as well as to track, year by year, the improvements or the impact of the policies introduced.


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