Marketing Communications in Emerging Economies, Volume II

2022 ◽  
2010 ◽  
Vol 1 (1) ◽  
pp. 51-67 ◽  
Author(s):  
Don E. Schultz

Most marketing, and particularly marketing communications concepts and approaches, have been developed and codified in western economies. Academicians and professionals have then tried to export those concepts to emerging markets, often with little success. In this paper, we argue many of those concepts are not applicable or relevant for the emerging economies around the world. Yet, due to the constrained and controlled nature of academic publishing, little new information has been developed or distributed on the differences and needs of scholars and professionals in emerging economies. This paper suggests a new marketing communications research agenda for emerging economies based on four specific areas: (1) consumers and consumer behaviors, (2) brands and branding, (3) communication content and context and (4) emerging communication delivery systems. The authors encourage editors of academic journals to recognize the need and be more open to emerging economy research and papers.


2021 ◽  
pp. 293-296
Author(s):  
Thomas Anning-Dorson ◽  
Robert E. Hinson ◽  
Henry Boateng ◽  
Albert Anani-Bossman ◽  
Ayca Can Kirgiz ◽  
...  

2021 ◽  
pp. 1-11
Author(s):  
Thomas Anning-Dorson ◽  
Robert E. Hinson ◽  
Henry Boateng ◽  
Albert Anani-Bossman ◽  
Ayça Can Kirgiz ◽  
...  

2013 ◽  
pp. 109-128 ◽  
Author(s):  
C. Rühl

This paper presents the highlights of the third annual edition of the BP Energy Outlook, which sets out BP’s view of the most likely developments in global energy markets to 2030, based on up-to-date analysis and taking into account developments of the past year. The Outlook’s overall expectation for growth in global energy demand is to be 36% higher in 2030 than in 2011 and almost all the growth coming from emerging economies. It also reflects shifting expectations of the pattern of supply, with unconventional sources — shale gas and tight oil together with heavy oil and biofuels — playing an increasingly important role and, in particular, transforming the energy balance of the US. While the fuel mix is evolving, fossil fuels will continue to be dominant. Oil, gas and coal are expected to converge on market shares of around 26—28% each by 2030, and non-fossil fuels — nuclear, hydro and renewables — on a share of around 6—7% each. By 2030, increasing production and moderating demand will result in the US being 99% self-sufficient in net energy. Meanwhile, with continuing steep economic growth, major emerging economies such as China and India will become increasingly reliant on energy imports. These shifts will have major impacts on trade balances.


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