scholarly journals Communications Between Organizations and Their Markets in Emerging Economies: a Research Agenda

2010 ◽  
Vol 1 (1) ◽  
pp. 51-67 ◽  
Author(s):  
Don E. Schultz

Most marketing, and particularly marketing communications concepts and approaches, have been developed and codified in western economies. Academicians and professionals have then tried to export those concepts to emerging markets, often with little success. In this paper, we argue many of those concepts are not applicable or relevant for the emerging economies around the world. Yet, due to the constrained and controlled nature of academic publishing, little new information has been developed or distributed on the differences and needs of scholars and professionals in emerging economies. This paper suggests a new marketing communications research agenda for emerging economies based on four specific areas: (1) consumers and consumer behaviors, (2) brands and branding, (3) communication content and context and (4) emerging communication delivery systems. The authors encourage editors of academic journals to recognize the need and be more open to emerging economy research and papers.

2010 ◽  
Vol 1 (1) ◽  
pp. 9-23 ◽  
Author(s):  
Victoria L. Crittenden ◽  
William F. Crittenden

The fragility of the global economy has been evidenced extensively over the past few years. The rapidity at which change can impact worldwide economies has invigorated a major concern in emerging economies. That concern is one of how to play the game when the rules of the game are changing and not completely known. The intent of this research agenda is to fuse early ideas in emerging markets with more recent research from a wide variety of scholars so as to develop a 21st century research agenda for emerging economies. This research agenda offers 20 broad research questions within the emerging economies context, with a major focus on challenges, institutional voids, and growth strategies.


Author(s):  
Klaus E. Meyer ◽  
Robert Grosse

This chapter sets the stage for this Handbook by defining the research field of managing in emerging markets. It first discusses the features that normally distinguish emerging economies from the advanced economies of the Triad, including both economic and institutional aspects of development. Second, the chapter reviews alternative definitions of the term in use in scholarly research, and thus the pivotal question: When should a country be considered “emerging”? Third, it presents data on key economic trends that have to led to emerging economies becoming key players in international business, both as a host to inward traders and investors and, more recently, as a source of indigenous businesses that make their mark internationally. The chapter also provides an overview of each chapter in this Handbook within the broader research agenda on managing in emerging markets.


2015 ◽  
Vol 19 (3) ◽  
pp. 260-270
Author(s):  
Eddie C. M. HUI ◽  
Yunzhi Orange GAO ◽  
Ka Kwan Kevin CHAN

This study investigates the economic value added (EVA) of 18 major Chinese property companies from 2006 to 2012. We categorize the companies in two ways: 1) companies concentrating on property vs multi-functional companies and 2) state-owned enterprises (SOEs) vs privately-owned enterprises (POEs). We find that on average, the mainland property companies experienced a negative EVA during the period 2006–2012. This is due to the companies undertaking long-term projects, and the companies do not recognize capital gain from property appreciation as income. Hence the EVA of the companies is, in fact, understated. The results also reveal that POEs outperform SOEs in terms of EVA. This reflects the inefficiency of SOEs. This research has two important implications to investors. Firstly, besides looking at the EVA of the companies, investors should also understand the nature of businesses of the companies thoroughly. Secondly, investors investing in emerging markets like China should have a thorough understanding of their market characteristics. This study can act as a reference for future studies in EVA of property companies in other emerging economies in the world.


Author(s):  
Mahesh K. Joshi ◽  
J.R. Klein

The role of emerging markets is changing in the twenty-first century, from the traditional provider of low-cost, labor-intensive goods to a global growth engine. These emerging economies are growing at double the rate of advanced economies because of technology and global connectivity. Traditionally they have been big exporters of commodities and raw materials to the rest of the world. The export of commodities has contributed significantly to the development of industrial and physical infrastructure in many countries around the world. However, emerging markets are also lucrative markets and an important source of growth for many international companies as they export their products or increase their presence in these markets by opening subsidiaries or through joint venture mechanisms. Today these markets are coming into their own, moving from sole source exporters feeding the world’s growth to becoming increasingly significant normative economic members of the global family.


2008 ◽  
pp. 4-19 ◽  
Author(s):  
A. Ulyukaev ◽  
E. Danilova

The authors point out that the local market crisis - on the USA substandard loan market - has led to the uncertainty of the world financial market. It has caused the growing demand for liquidity in the framework of the world financial system. The Russian banking sector seems to be more stable under negative changes than banking systems of other emerging markets. At the same time one can assume that the crisis will become the factor of qualitative shift in the character of the Russian banking sector development - the shift from impetuous to more balanced growth.


ALQALAM ◽  
2014 ◽  
Vol 31 (1) ◽  
pp. 187
Author(s):  
Budi Harsanto

The fall of Enron, Lehman Brothers and other major financial institution in the world make researchers conduct various studies about crisis. The research question in this study is, from Islamic economics and business standpoint, why the global financial crisis can happen repeatedly. The purpose is to contribute ideas regarding Islamic viewpoint linked with the global financial crisis. The methodology used is a theoretical-reflective to various article published in academic journals and other intellectual resources with relevant themes. There are lots of analyses on the causes of the crisis. For discussion purposes, the causes divide into two big parts namely ethics and systemic. Ethics contributed to the crisis by greed and moral hazard as a theme that almost always arises in the study of the global financial crisis. Systemic means that the crisis can only be overcome with a major restructuring of the system. Islamic perspective on these two aspect is diametrically different. At ethics side, there is exist direction to obtain blessing in economics and business activities. At systemic side, there is rule of halal and haram and a set of mechanism of economics system such as the concept of ownership that will early prevent the seeds of crisis. Keywords: Islamic economics and business, business ethics, financial crisis 


Author(s):  
Yves Doz ◽  
Keeley Wilson

In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that journey and distills observations and lessons for anyone keen to understand what drove Nokia’s amazing success and sudden downfall. It is tempting to lay the blame for Nokia’s demise at the doors of Apple, Google, and Samsung, but this would be to ignore one very important fact: Nokia had begun to collapse from within well before any of these companies entered the mobile communications market, and this makes Nokia’s story all the more interesting. Observing from the position of privileged outsiders (with access to Nokia’s senior managers over the last twenty years and a more recent, concerted research agenda), this book describes and analyzes the various stages in Nokia’s journey. This is an inside story: one of leaders making strategic and organizational decisions, of their behavior and interactions, and of how they succeeded and failed to inspire and engage their employees. Perhaps most intriguingly, it is a story that opens the proverbial “black box” of why and how things actually happen at the top of organizations. Why did things fall apart? To what extent were avoidable mistakes made? Did the world around Nokia change too fast for it to adapt? Did Nokia’s success contain the seeds of its failure?


This book presents a new stage in the contributions of the BRICS countries (Brazil, Russia, India, China, and South Africa) to the development of Competition Law and policy. These countries have significant influence in their respective regions and in the world. The changing global environment means greater political and economic role for the BRICS and other emerging countries. BRICS countries are expected to contribute nearly half of all global gross domestic product growth by 2020. For more than a century, the path of Competition Law has been defined by the developed and industrialized countries of the world. Much later, developing countries and emerging economies came on the scene. They experience many of the old competition problems, but they also experience new problems, and experience even the old problems differently. Where are the fora to talk about Competition Law and policy fit for developing and emerging economies? The contributors in this book are well-known academic and practising economists and lawyers from both developed and developing countries. The chapters begin with a brief introduction of the topic, followed by a critical discussion and a conclusion. Accordingly, each chapter is organized around a central argument made by its author(s) in relation to the issue or case study discussed. These arguments are thoughtful, precise, and very different from each another. Each chapter is written to be a valuable freestanding contribution to our collective wisdom. The set of case studies as a whole helps to build a collection of different perspectives on competition policy.


Emerging Markets are the primary source of growth for business in the 21st century. This makes an understanding of managing businesses in emerging markets a fundamental building block for competing in today's global economy. This book's approach is to identify key elements of the business systems and competition in emerging markets around the world, and then to look at competitive strategies of local and multinational companies going into and coming out of these countries. Specific focus is offered on a selection of countries/regions. These emphases should serve both researchers and managers interested in knowing more about managing firms in emerging markets in general and in specific countries in particular. The essays highlight the tension between local and global knowledge, that is, views of business that apply everywhere around the world versus views that are particular to emerging markets. The essays also explore the role of local and international firms operating in emerging markets within global value chains or production networks.


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