Influencing Factors of Network Public Opinion Violence in Colleges and Universities Based on Rational Behavior Theory

Author(s):  
Lixia Wu ◽  
Huanmeng Cui ◽  
Chenyu Li
2020 ◽  
Vol 4 (9) ◽  
Author(s):  
Jianwen Duo ◽  
Jin Wang ◽  
Zhengyan Zhan ◽  
Pinghui Yang

The popularity of the Internet and the rise of self-media have built a diversified, convenient and instant platform for colleges and universities to do a good job in education, teaching, propaganda and ideology, but at the same time it also brings challenges and problems of college network security and campus stability. Most emergencies in colleges and universities are caused by trivial incidents and are largely unpredictable. If they are put online through online channels, they will attract the attention of the majority of netizens in a short period of time and attract online public attention. Once it is not handled in a timely manner, it will affect the normal education and teaching of colleges and universities and the safety and stability of campuses, and it is likely to form major public opinion on a larger scale, affecting the harmony and stability of the local society. This article adopts the characteristics of the network public opinion of colleges and universities in Gansu Province. It analyzes the current situation and focuses on the countermeasures to deal with network public opinion caused by emergencies in colleges and universities, hoping to provide a reference for further promoting the level and effectiveness of network public opinion in response to emergencies in Gansu Province.


Electronics ◽  
2021 ◽  
Vol 10 (23) ◽  
pp. 2921
Author(s):  
Xiaolin Li ◽  
Zhiyi Li ◽  
Yahe Tian

With the advent of the new media mobile Internet era, the network public opinion in colleges and universities, as an extension of social network public opinion, is also facing a crisis in the prevention, control, and governance system. In this paper, the Fiddler was used to collect the comments and other relevant data of the COVID-19 topic articles on the WeChat Official Accounts of China’s top ten universities in 2020. The BILSTM_LSTM sentiment analysis model was used to analyze the sentiment tendency of the comments, and the LDA topic model was used to mine the topics of the comments with different emotional attributes at different stages of COVID-19. Based on sentiment analysis and text mining, entities and relationships in the theme graph of public opinion events in colleges and universities were identified, and the Neo4j graph database was established to construct the sentimental knowledge graph of the pandemic theme of university public accounts. People’s attitudes in university public opinion are easily influenced by a variety of factors, and the degree of emotional disposition changes over time, with the stage the pandemic is in, and with different commentators; official account opinion topics change with the development of the time stage of the pandemic, and students’ positive and negative comment topics show a diverse trend. By incorporating topic mining into the sentimental knowledge graph, the graph can realize functions such as the emotion retrieval of comments on university public numbers, a source search of security threats in university social networks, and monitoring of comments on public opinion under the theme of the pandemic, which provides new ideas for further exploring the research and governance system of university network public opinion and is conducive to preventing and resolving campus public opinion crises.


2014 ◽  
Vol 543-547 ◽  
pp. 3650-3654
Author(s):  
Jun Li Yu

According to the existing deficiency of the process of network public opinion for the ideological and political work in colleges and universities, we put forward a new threshold network public opinion algorithm. Compared with the network public opinion algorithm which has the traditional soft and hard threshold and the existing threshold, the new algorithm has overcome the error about the estimation between network public opinion and the real public opinion, and has better regulation and continuity. Simulation results show that it can improve the quality of network public opinion by using the new threshold function, and reduce the intensity of interference on students.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pinghao Ye ◽  
Liqiong Liu

Purpose This study aims to explore the influencing factors on college students’ behaviours of spreading Internet public opinion on emergencies in colleges and universities. This study provides a reference for these institutions to cope with and reduce the influence of Internet public opinion on emergencies and maintain their normal teaching order. Design/methodology/approach In this study, a research model by using motivation theory and design a questionnaire on the basis of relevant literature are constructed. This paper surveys college students and collects a total of 317 valid questionnaires. On the basis of the reliability and validity of the questionnaire, this study verifies the proposed model by using Smart PLS. Findings The results show that social motivation and information source preference have significant positive influences on college students’ willingness to spread Internet public opinion on emergencies in colleges and universities. Moreover, information source preference has a significant moderating effect on the relationship between social motivation and dissemination willingness. If college students’ information source preference is high, then the moderating effect is significant. The extent of college students’ interaction and involvement has a significantly positive influence on their trust in the dissemination platform for Internet public opinion on emergencies in colleges and universities. Egoism has a significantly positive influence on the social motivation of college students to spread Internet public opinion on emergencies in colleges and universities. Involvement degree has a significant moderating effect on the relationship between social motivation and trust. If college students’ involvement degree is low, then the moderating effect is significant. Thus, when the involvement of college students in Internet public opinion on emergencies in colleges and universities is low, the influence of social motivation on trust is great. Originality/value This study increases the influencing factors in the literature on Internet public opinion, enriches the research theory of Internet public opinion on emergencies in colleges and universities and expands the application scope of the theory of social motivation. The conclusion provides guidance for colleges and students to govern Internet public opinion on emergencies and improve the ability of these institutions in dealing with Internet public opinion on emergencies.


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