The Resource-Based View as a Foundation for a Market Segmentation Theory: Development of Theoretical Constructs and a Conceptual Framework
1978 ◽
Vol 15
(3)
◽
pp. 338-345
◽
2009 ◽
Vol 8
(2)
◽
pp. 133-150
◽
2001 ◽
Vol 27
(6)
◽
pp. 777-802
◽