Insights into Polish Consumer Magazine Advertising: A Study of Advertising Activity in Przekrój, 1978 - 1993

2014 ◽  
pp. 26-32
Author(s):  
Robert L. King
Keyword(s):  
Consumer Magazine ◽  
Advertising Activity

scholarly journals Modern tendencies of marketing activity of institutions of higher education of Ukraine

2019 ◽  
pp. 87-94 ◽  
Author(s):  
Olena Korchynska
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Educational Activity ◽  
Educational Institutions ◽  
Educational Services ◽  
Necessary Condition ◽  
Institutions Of Higher Education ◽  
Marketing Activity ◽  
Advertising Activity

Introduction. Higher education has been constantly upgrading, competition in the educational services market is intensifying in recent years. This leads to an increase in the role of marketing in the activities of higher education institutions. It is necessary to constantly look for new ways to improve the efficiency of the management of higher education institutions. Such an opportunity exists only with the constant use of marketing and the improvement of its tools. In connection with the mentioned, important and actual tasks of the present time is research and improvement of the methodology of developing an advertising campaign of higher education institutions in order to enable educational institutions to overcome existing problems in their marketing activities and develop this trend in the future. Methods. Commonly used methods of research are used in the course of the research: dialectic, monographic method, abstract and logical, method of scientific generalization, and specific methods of statistical processing of information. Results. The article deals with the general situation on the domestic market of educational services. The specifics of advertising activity of educational institutions are revealed, in particular, the necessity to study this issue, due to its urgency and lack of elaboration, is substantiated. Advertising activity is considered as a necessary condition and factor of sustainability, the competitiveness of the educational institution and its success in the education market. It is indicated on the preconditions of reorientation of priorities of educational activity into the sphere of improvement of marketing activity and advertising process of an educational institution, as well as tasks, which should carry out advertising activity in the field of educational services. Discussion. Further research is planned to be carried out in order to assess the effectiveness of the use of modern marketing tools by higher education institutions. Keywords: market of educational services, marketing activity, advertising, institutions of higher education, competition, image of educational institution.

scholarly journals WORLD ADVERTISING MARKET: MAIN DEVELOPMENT TRENDS

2021 ◽  
Author(s):  
Larysa Chernyshova
Keyword(s):  
Digital Technologies ◽  
World Market ◽  
Target Market ◽  
Outdoor Advertising ◽  
Economic Relations ◽  
International Advertising ◽  
The World ◽  
Almost All ◽  
Integrated Or ◽  
Advertising Activity

The article defines international advertising as a process of communication and sales organization in foreign markets. The reasons for the intensive development of modern international advertising, including increased production and globalization of markets, reduced costs for packaging and labeling caused by standard approaches, the emergence of a global consumer segment, interpenetration of different cultures, introduction of common cultural standards, accelerated development of global media. The characteristics of evolutionary models of the advertising market are given. The advertising market is defined as a target market of marketing communications, which develops independently, with a system of economic relations between the participants of advertising activity and target consumers and functions in constant connection with the tendencies of the commodity market. It was found that the advertising market is developing in almost all directions, and new types of advertising (Internet, online technology) are characterized by a sharp rise in advertising, which led to the creation of a new type of advertising market - integrated or global advertising space. The modern tendencies of development of the world advertising market are analyzed, the structure of expenses for advertising all over the world is resulted. The strategic directions of development of advertising activity of the leading advertisers in the world market are analyzed. The influence of digital technologies, which continue to stimulate global growth of investment in advertising and transform traditional mass media, is substantiated. Promising directions of development of the main segments of the world advertising market are outlined, among them increase of expenses for digital advertising in the world, growth of a role of social networks and online video as a segment in the field of digital technologies, growth of expenses for mobile advertising, saving on TV and radio advertising. advertising market, the development of outdoor advertising based on the transition from addressing opportunities to expand the customer experience through technologies such as VR and face recognition, the outflow of advertising budgets for print media.

Consumer Magazine Prices and the Mythical Advertising Subsidy

1982 ◽  
Vol 59 (2) ◽  
pp. 205-239 ◽  
Author(s):  
Vincent P. Norris
Keyword(s):  
Consumer Magazine

Health-related messages in consumer magazine advertising

1995 ◽  
Vol 10 (9) ◽  
pp. 488-490 ◽  
Author(s):  
James L. Wofford ◽  
Julie A. Pinson ◽  
Steven J. Folmar ◽  
William P. Moran
Keyword(s):  
Health Related ◽  
Consumer Magazine

The Effect of Extraneous Factors on the Development of Test Methods

1970 ◽  
Vol 185 (1) ◽  
pp. 519-524 ◽  
Author(s):  
M. A. W. Hall
Keyword(s):  
Test Methods ◽  
Test Unit ◽  
Comparative Testing ◽  
Comparative Tests ◽  
Objective Measurements ◽  
Test Programme ◽  
Simple Measurement ◽  
Consumer Magazine ◽  
Typical Test ◽  
The Way

Comparative testing of cars for a quarterly consumer magazine poses a particular set of problems. The main ones are time and the designing of apparatus to produce objective comparisons between cars. A subsidiary, but important, problem is the need to produce information which is technically valid and yet readily interpretable by a non-technical public. A test unit is described, and a typical test programme is outlined. Examples are given of the way in which particular problems have been overcome: in particular, the evolution of equipment for measuring acceleration, which has reduced the time necessary for testing by 75 per cent, is described. The development of comparative tests for handling is discussed, and the difficulty of defining a simple measurement of the noise inside a car is used as an example of the difficulty of producing objective measurements which correlate with subjective impressions. It is concluded that, whilst rationalization of test methods is often both desirable and practicable, it is sometimes necessary for individual organizations to retain their own particular methods.

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