The effect of advertising activity on patients' choice of medical organization

Aim of the study. Analysis of medical tourism’s organizational features based on the example of the large medical organizations in the United Kingdom, South Korea, Italy and China. Materials and methods. The data were collected by the authors by interviewing the heads of medical organizations and their deputies in the United Kingdom, South Korea, Italy and China (3–4 respondents per medical organization) using the developed questionnaire to identify the main mechanisms and tools for organizing the export of medical services. SWOT-analysis (Strengths; Weaknesses; Opportunities; Threats) was performed in order to comprehensively evaluate the received information. Results. Along with weaknesses and threats that slow down the development of medical services exports, strengths (internal factors) and opportunities ( external factors) that contribute to the development of medical tourism were also identified: the widespread popularity of the brand of medical organizations abroad which is associated with the provision of premium medical services; versatility and ability to conduct high-tech surgical operations; the presence of a separate premium class building and an international department for working with foreign patients and promoting a medical organization in the world market; well-established business relationships with assistance companies; foreign medical personnel who speak foreign languages and possess necessary skills to treat foreign patients; developed electronic medical care system; developed system of quality control of medical care; the presence of branches in other countries; the presence of a medical visa in the system of legislation; established cooperation with many countries at the embassy level; state licensing and accreditation for the provision of medical services to foreign citzens; the availability of a state website on the provision of medical assistance to foreign citizens; the possibility of the age of value added tax. Conclusion. We identified main patterns in the organization of export of medical services that can be applied to develop this direction in medical organizations of the Russian Federation during the analysis the strengths and weaknesses of four large medical organizations abroad, as well as external factors that affect the work of these medical organizations.

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Model of Education Program Value Increase

Высшее образование в России ◽

10.31992/0869-3617-2018-27-7-142-152 ◽

2018 ◽

Vol 27 (7) ◽

pp. 142-152

Author(s):

A. V. Garmonova ◽

N. A. Ryakhina ◽

E. E. Sokolova

Keyword(s):

Education Program ◽

Professional Education ◽

Competitive Advantages ◽

University Management ◽

Highly Qualified ◽

Medical Organization ◽

Centers Of Excellence ◽

Regional Labour Markets ◽

The University ◽

Education Process

The article describes the experience of the private further professional education establishment in integration with private medical organizations as a hi-tech clinic base. The purpose of the experience was to work out an education program of professional retraining which enables medical organization to extend the range of its services. The demand for such programs investment stems from the gap between the professional level of medical workers training at universities and the needs of hi-tech segment of cosmetology service which requires highly qualified specialists.The gap between the increasingly changing market demands and the existing higher education offer may be bridged through involvement of practicing professionals in education process.The authors consider the best Russian and foreign practices of interaction between private medical establishments and private education establishments aimed at creation Centers of Excellence on the example of Neo Clinic Tuymen. The presented model shows the competitive advantages of a professional retraining education program characterized by a big concentration of resources per student and a high value of education service. The article may be useful for the university management in Russia in developing and updating strategies and programs of practice-oriented education that will meet the requirements of regional labour markets, concrete organizations and employers and contribute to graduates’ adaptation to actual production process.

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Recommendations of the Ministry of Health of the Russian Federation on the formation of a temporary staff table of a medical organization providing medical care to citizens with coronavirus infection COVID-19

Buhuchet v zdravoohranenii (Accounting in Healthcare) ◽

10.33920/med-17-2006-01 ◽

2020 ◽

pp. 5-12

Author(s):

Olga Shinkareva

Keyword(s):

Medical Care ◽

Russian Federation ◽

Medical Organization ◽

Ministry Of Health ◽

Organization Of Work ◽

Coronavirus Infection ◽

The Russian Federation

Article is devoted to the analysis of the Order of the Russian Ministry of Health of 19.03.2020 № 198n (an edition of 29.04.2020) “About a temporary order of the organization of work of the medical organizations for implementation of measures for prevention and reduction of risk of spread of a new koronavirusny infection of COVID19” regarding formation of the temporary staff list of the division of the medical organization providing medical care to citizens with a koronavirusny infection of COVID-19 and also the requirement with the staff of this division. The criteria recommended by the Ministry of Health of the Russian Federation for determining the number of rates of medical workers in these divisions, requirements for medical workers of the division have been considered, a practical example of calculation of rates has been given.

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Economic and social problems of providing medical care to kidney and liver recipients on an outpatient basis (on the example of a regional outpatient transplantation center)

10.33920/med-03-2001-02 ◽

2020 ◽

pp. 23-33

Author(s):

Sergey Romanov ◽

Sergey Zhukov ◽

Svetlana Dzyubak

Keyword(s):

Medical Care ◽

Organ Transplantation ◽

Economic Efficiency ◽

Social Problems ◽

Rehabilitation Program ◽

Outpatient Basis ◽

Medical Organization ◽

Payment Mechanism ◽

Transplantation Center ◽

Outpatient Settings

The article is devoted to the problems of providing medical care in outpatient settings to patients who have undergone organ transplantation. The authors analyzed the economic efficiency of the outpatient transplantation center and concluded that a new payment mechanism for this type of medical services is needed. In addition, the article describes the system of social measures necessary for recipients of organs that are performed in a medical organization due to the lack of a rehabilitation program for such patients.

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Training of the cardiology service nursing staff in the conditions of medical organization

Medsestra (Nurse) ◽

10.33920/med-05-2007-04 ◽

2020 ◽

pp. 21-25

Author(s):

Svetlana Inozemtseva ◽

Larisa Karaseva

Keyword(s):

Nursing Staff ◽

Direct Interaction ◽

Theoretical Knowledge ◽

Medical Organization ◽

Main Work ◽

Working Situation ◽

Normal Work

Training in the workplace is characterized by direct interaction with normal work in the usual working situation for specialists, which has a number of advantages: it does not require large financial expenses, separation from the main work and departure from the limits of the settlement, allows to quickly implement the obtained theoretical knowledge in the practical activities of nursing specialists.

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Occupational safety of nursing personnel of a medical organization

Medsestra (Nurse) ◽

10.33920/med-05-2005-06 ◽

2020 ◽

pp. 37-40

Author(s):

Irina Muntyan ◽

Svetlana Archpova

Keyword(s):

Occupational Safety ◽

Nursing Personnel ◽

Medical Organization ◽

Lack Of Knowledge

The problem of overload and injuries of medical workers can be solved by introducing in their practice healthy-saving technologies — medical ergonomics. The lack of knowledge, skills and capacity of nurses in the application of innovative ergonomic methods of work is a problem that has been studied in the course of research.

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Some results of the implementation of the priority project «creating a new model of a medical organization that provides primary health care»: problems and prospects

10.33920/med-03-2005-04 ◽

2020 ◽

pp. 35-43

Author(s):

Alexey Smyshlyaev ◽

Maria Sadovskaya

Keyword(s):

Health Care ◽

Primary Health Care ◽

Quality Management System ◽

Primary Health Care System ◽

Medical Organization ◽

New Model ◽

System A ◽

Primary Health ◽

The Creation ◽

Care Problems

Optimization of the activities of medical organizations providing primary health care requires the development of new organizational and functional models. The introduction of new approaches to organizing the activities of medical organizations is primarily a step towards patients. The new model is a patient-oriented medical organization, the management of which is based on the use of a process-oriented approach and «lean» technologies. Since 2019, within the framework of the federal project «Development of a primary health care system,» a project has been launched to introduce the «New Model of a Medical Organization Providing Primary Health Care». The implementation of the project is scheduled for 2019-2024 inclusive. The creation and replication of the «new model» is planned for the participation of all subjects of the Russian Federation. The introduction of lean technology methods in the work of medical organizations has reduced the waiting time for doctors, optimized the burden on doctors, reduced the time for obtaining research results, streamlining the process of moving a patient within a medical organization. The creation of an effective quality management system in medical organizations is achieved through the phased implementation of lean-technology.

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