How Social Responsibility Influences Innovation of Service Firms: An Investigation of Mediating Factors

2015 ◽  
pp. 139-151
Author(s):  
Gheorghe Militaru ◽  
Anca-Alexandra Purcărea ◽  
Theodor Borangiu ◽  
Monica Drăgoicea ◽  
Olivia Doina Negoiţă
Keyword(s):  
Social Responsibility ◽  
Service Firms ◽  
Mediating Factors

Corporate social responsibility and service innovation on customer loyalty

2015 ◽  
Vol 33 (6) ◽  
pp. 823-839 ◽  
Author(s):  
Ying-Pin Yeh
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Relationship Quality ◽  
Customer Loyalty ◽  
Service Innovation ◽  
Service Firms ◽  
Content Type ◽  
Wealth Management ◽  
Relationship Value ◽  
Corporate Social

Purpose – Customer loyalty is crucial for firms to generate positive returns. Creation of customer loyalty is a challenge for service firms because switching service firms can represent a risk. The purpose of this paper is to examine how wealth managers select and implement corporate social responsibility (CSR) and service innovation strategies to influence customer loyalty. Design/methodology/approach – A review of the related literature indicated that scant studies have determined the meanings and outcomes of CSR and service innovation. Therefore, the roles of CSR and innovation were examined in this study to evaluate how these factors affect customer loyalty in a wealth management context. The authors evaluated customer advocacy, relationship quality, and relationship value as mediating variables, and formulated six hypotheses. Data were collected using a questionnaire survey distributed to wealth management customers in Taiwan. All the hypotheses were verified using a structural equation model and data collected from the respondents. Findings – The results indicated that relationship quality and value are positively related to customer loyalty, and customer advocacy is positively related to both relationship quality and value. In addition, CSR and service innovation are positively related to customer advocacy. Research limitations/implications – This research was limited to collecting data related to specific service providers, and therefore consumers in other countries should be examined to test the robustness of the theoretical model. The results of analyses conducted on other industries and in other countries might differ. Practical implications – In the wealth management service context, CSR and service innovation capabilities contribute to customer advocacy, which can achieve superior relationship quality, relationship value, and customer loyalty. Originality/value – This paper contributes to investigations on the effect of CSR and service innovation on customer loyalty by adopting customer advocacy, relationship quality, and relationship value as mediators.

Ethical Leadership and Followers' Attitudes Toward Corporate Social Responsibility: The Role of Perceived Ethical Work Climate

2015 ◽  
Vol 43 (3) ◽  
pp. 353-365 ◽  
Author(s):  
Suk Bong Choi ◽  
S. M. Ebrahim Ullah ◽  
Won Jun Kwak
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Ethical Leadership ◽  
Work Climate ◽  
Future Research ◽  
Service Firms ◽  
Ethical Work Climate ◽  
Ethical Work ◽  
Corporate Social ◽  
The Impact

Increasing attention is being paid to how leaders influence followers' perceptions of the importance of ethics and corporate social responsibility (CSR) for organizational effectiveness. However, few researchers have conducted empirical investigations into the impact of leadership style on followers' attitudes toward CSR. In this study, participants comprised 313 employees of 5 large financial and banking service firms in Korea. Results indicated that ethical leadership was strongly associated with followers' rating of CSR. In addition, we examined how employees' perception of ethical work climate mediates and moderates the relationship between ethical leadership and followers' attitudes toward CSR. Our findings supported a positive link between ethical leadership and followers' attitudes toward CSR, with perception of an ethical work climate acting as a significant mediator and moderator in this relationship. Implications for leadership practice and CSR, and recommendations for future research directions are discussed.

scholarly journals Analysis of the relationship between corporate social responsibility (CSR) spending and market stock price among Jordanian service firms

2020 ◽  
Vol 7 (1) ◽  
pp. 1746732
Author(s):  
Mohammad Husam Odeh ◽  
Fadi Mohammed Alshannag ◽  
Bilal Eneizan ◽  
Abdelbaset M. Alkhawaldeh ◽  
Hebah Zaki Makhamreh ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Stock Price ◽  
Service Firms ◽  
Corporate Social ◽  
The Relationship

Corporate social responsibility and employee engagement: can CSR help in redressing the engagement gap?

2017 ◽  
Vol 13 (2) ◽  
pp. 323-338 ◽  
Author(s):  
Richa Chaudhary
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Employee Engagement ◽  
Cultural Context ◽  
Linear Regression Analysis ◽  
Service Firms ◽  
Snowball Sampling ◽  
Content Type ◽  
Study Results ◽  
Corporate Social

Purpose This paper aims to examine the influence of employees’ corporate social responsibility (CSR) perceptions on their engagement level at work. In addition, the study looks into the contingencies of the relationship by proposing and examining gender as moderator of the proposed relationship. Design/methodology/approach The study sample consisted of 187 business professionals from both public and private sector manufacturing and service firms operating in India. The study uses a non-experimental correlational field study design. The data were collected with the help of self-administered questionnaires via both personal visits to the organizations and internet-based questionnaire using snowball sampling. Hierarchical linear regression analysis was used to test the study hypotheses. Findings The study results clearly underscore the potential of firm’s involvement in CSR activities in influencing the employee attitude and behaviour at work. However, the study findings failed to show any significant effect of interaction between CSR and gender on employee engagement. Practical implications Given the positive association of CSR with employee engagement irrespective of gender differences as reflected in the study results, CSR can actually be used across the organizations as tool for talent management. Originality/value The study bridges the macro-micro divide and addresses to the need for micro level research in CSR stream by examining the influence of CSR perceptions on work engagement level of employees. The study advances existing body of knowledge beyond developed Western economies by exploring the strategic value of CSR in India, which presents a unique cultural context to look at.

scholarly journals The Relationship between CEO Governance and Social Responsibility of Service Firms

2019 ◽  
Vol 11 (18) ◽  
pp. 4942 ◽  
Author(s):  
Sang-Hyun Ji ◽  
Ki-Chang Yoon ◽  
Joshua Park ◽  
Sang-Bong An ◽  
Han-Mo Oh
Keyword(s):  
Social Responsibility ◽  
Negative Impact ◽  
Chief Executive ◽  
Economic Justice ◽  
Service Firms ◽  
Human Environment ◽  
Ceo Pay ◽  
The Board Of Directors ◽  
Significant Negative Impact ◽  
The Relationship

Although it is widely accepted that corporate social responsibility (CSR) is key to obtaining business sustainability, there is a significant lack of empirical tests on the longer-term benefits of CSR in academic literature. The objective of our study was to examine the effects of chief executive officer (CEO) governance on CSR in service firms. We used CEO pay slice (CPS) to measure CEO governance and the Korea Economic Justice Institute Index (KEJI) to measure the level of CSR activities. CPS was measured using the compensation information of the board of directors in their business reports. The KEJI was obtained from the website of Citizens’ Coalition for Economic Justice. The sample selected from listed firms consisting of 260 observations was collected from 2013 to 2015 at the TS-2000 and the FnGuide. The results showed that the CPS has a significant negative impact on the level of CSR activities in service firms. Specifically, CPS has a significant negative impact on the level of CSR activities in the areas of human, environment, and society at a significant level of one percent. Based on these results, higher CEO governance is expected to mean lower CSR in service firms. This paper contributes to the field of research in that it is the first research on the relationship between CEO governance and the level of CSR activities in service firms.

EXPRESS: Synergy vs. Tradeoff: the Influence of National Philanthropic Environment and Industry on the Relationship Between R&D and Corporate Social Responsibility

2021 ◽  
pp. 1069031X2110545
Author(s):  
Arilova A. Randrianasolo ◽  
Alexey V. Semenov
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Research ◽  
Hierarchical Linear Model ◽  
Institutional Pressures ◽  
Service Firms ◽  
Competitive Advantages ◽  
Firm Capabilities ◽  
Corporate Social ◽  
The Relationship

International marketing research has demonstrated that research and development (R&D) and corporate social responsibility (CSR) are firm capabilities that can lead to competitive advantages in the international marketplace. A synergy vs. tradeoff dilemma on the R&D/CSR relationship has emerged as an important topic in the literature. The synergy approach suggests a positive link, while the tradeoff approach suggests a negative link between R&D and CSR. The authors employ the resource-, institution-, and industry-based views to clarify this dilemma by examining two moderators at the country and industry levels. The authors envision that home country national philanthropic environment (NPE) influences whether managers should take the synergy or tradeoff approach because NPE reflects the institutional pressures for firms to be more philanthropic. Further, since research finds that CSR differs between manufacturing and service firms, this industry categorization is hypothesized to moderate the effects of NPE on the R&D/CSR relationship. Estimating a hierarchical linear model with a sample of 888 firms across 15 countries, the results show that in high NPE level countries, there is an R&D/CSR synergy, and in low NPE level countries, there is a tradeoff. Furthermore, these relationships are relevant only within service rather than manufacturing industries.

scholarly journals Marketing Culture and Corporate Social Responsibility: A Case in Service Firms in Sri Lanka

2015 ◽  
Vol 1 (1) ◽  
Author(s):  
B.N.F. Warnakulasooriya
Keyword(s):  
Sri Lanka ◽  
Social Responsibility ◽  
Stock Exchange ◽  
Successful Implementation ◽  
Sri Lankan ◽  
Service Firms ◽  
Cross Sectional ◽  
Cross Sectional Design ◽  
Corporate Social ◽  
The Impact

Literature on marketing culture stresses the importance of establishment of a cultural orientation to guide decision making and problem solving to successful implementation of CSR. The marketing culture (MC) apparently enables frms to emphasize social concern than the frms that do not have this culture. The fundamental question is whether MC has measurable impact on CSR in services organizations. Therefore, this study examines the impact of MC on the degree of CSR in the Sri Lankan context with special reference to service frms. The major objectives are to assess the degree of MC and CSR in service frms, and to examine the association between MC and CSR in the same industry. A single cross sectional design was employed to collect data through a self- administered questionnaire. The unit of analysis was the Service Firms in Sri Lanka, a sample of which was randomly selected from the registry of the Colombo Stock Exchange–2010. The proxies were the service or service related managers of the sampled frms. The analysis shows that the degree of MC and CSR varies across the service frms and that the association between MC and CSR exists and is strong.KeywordsCorporate Social Responsibility, Marketing Culture, Organizational Culture

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