Influence of Customer Orientation and Competitor Orientation on the Intention to Use Social Network Sites as a Communication Tool in Microenterprises

2016 ◽  
pp. 307-312
Author(s):  
Ángel Herrero-Crespo ◽  
Jesús Collado-Agudo ◽  
Héctor San Martín-Gutiérrez
Keyword(s):  
Social Network ◽  
Customer Orientation ◽  
Social Network Sites ◽  
Intention To Use ◽  
Communication Tool ◽  
Competitor Orientation

scholarly journals Understanding customers’ intention to use social network sites as complaint channel: an analysis of young customers’ perspectives

2018 ◽  
Vol 31 ◽  
pp. 11014
Author(s):  
Retno Agus Setiawan ◽  
Djoko Budiyanto Setyohadi ◽  
Pranowo
Keyword(s):  
Social Network ◽  
Business Strategy ◽  
Structural Equation ◽  
Structural Model ◽  
Social Network Sites ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use

Social network sites (SNSs) have grown rapidly in recent years. More and more companies have used SNSs as part of their business strategy. SNSs offer numerous advantages, especially in enhancing communication. SNSs have a potential as a new complaint channel for young customers to file their complaints to companies. The objective of this study is to investigate the acceptance of SNSs as complaint channel based on TAM. A structured questionnaire was distributed to young participants, which collected 222 valid questionnaires. Furthermore, structural equation modeling was utilized to investigate the structural model. The results revealed that perceived ease of use and perceived usefulness have a positive correlation on the attitude towards SNSs. While the attitude plays an important role in understanding customers’ intention to use SNSs to voice complaints. However perceived usefulness has no significant impact on intention to use. Limitations and further research were also discussed.

Facebooking Alone? Millennials’ Use of Social Network Sites and Volunteering

2019 ◽  
Vol 49 (1) ◽  
pp. 203-217 ◽  
Author(s):  
Young-joo Lee
Keyword(s):  
Cohort Study ◽  
Social Network ◽  
Civic Engagement ◽  
Online Social Network ◽  
Social Network Sites ◽  
Positive Association ◽  
Prosocial Behaviors ◽  
Network Site ◽  
Facebook Use ◽  
Mixed Messages

The younger generation’s widespread use of online social network sites has raised concerns and debates about social network sites’ influence on this generation’s civic engagement, whether these sites undermine or promote prosocial behaviors. This study empirically examines how millennials’ social network site usage relates to volunteering, using the 2013 data of the Minnesota Adolescent Community Cohort Study. The findings reveal a positive association between a moderate level of Facebook use and volunteering, although heavy users are not more likely to volunteer than nonusers. This bell-shaped relationship between Facebook use and volunteering contrasts with the direct correlation between participation in off-line associational activities and volunteering. Overall, the findings suggest that it is natural to get mixed messages about social network sites’ impacts on civic engagement, and these platforms can be useful tools for getting the word out and recruiting episodic volunteers.

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