Facebooking Alone? Millennials’ Use of Social Network Sites and Volunteering

2019 ◽  
Vol 49 (1) ◽  
pp. 203-217 ◽  
Author(s):  
Young-joo Lee

The younger generation’s widespread use of online social network sites has raised concerns and debates about social network sites’ influence on this generation’s civic engagement, whether these sites undermine or promote prosocial behaviors. This study empirically examines how millennials’ social network site usage relates to volunteering, using the 2013 data of the Minnesota Adolescent Community Cohort Study. The findings reveal a positive association between a moderate level of Facebook use and volunteering, although heavy users are not more likely to volunteer than nonusers. This bell-shaped relationship between Facebook use and volunteering contrasts with the direct correlation between participation in off-line associational activities and volunteering. Overall, the findings suggest that it is natural to get mixed messages about social network sites’ impacts on civic engagement, and these platforms can be useful tools for getting the word out and recruiting episodic volunteers.

2013 ◽  
Vol 39 (3) ◽  
pp. 321-331 ◽  
Author(s):  
Catalina L. Toma ◽  
Jeffrey T. Hancock

Social network sites, such as Facebook, have acquired an unprecedented following, yet it is unknown what makes them so attractive to users. Here we propose that these sites’ popularity can be understood through the fulfillment of ego needs. We use self-affirmation theory to hypothesize why and when people spend time on their online profiles. Study 1 shows that Facebook profiles are self-affirming in the sense of satisfying users’ need for self-worth and self-integrity. Study 2 shows that Facebook users gravitate toward their online profiles after receiving a blow to the ego, in an unconscious effort to repair their perceptions of self-worth. In addition to illuminating some of the psychological factors that underlie Facebook use, the results provide an important extension to self-affirmation theory by clarifying how self-affirmation operates in people’s everyday environments.


2017 ◽  
Vol 15 (3) ◽  
pp. 15-26
Author(s):  
VAN-DAT TRAN ◽  
NGOC DOAN TRANG HUYNH

Online social network is one of the biggest Internet phenomenon, which has attracted the interest of many marketers and psychologists who wanted to understand social network users? behavior. Recognizing the lack of theoretical and empirical attention that has been given to this field, especially in Vietnam market, this study was conducted to examine the relationships among social benefits, online social network dependency,satisfaction, and youth?s habit formation in the context of Facebook. The findings of the study of 200 Facebook users indicated that the interrelationship among four factors of social benefits, online social network dependency, satisfaction, and habit formation affect each other. Indeed, dependency on online social network among the youth whose age ranged from 16 to 24 years old is significantly affected by social benefits factor and leads to the formation of habit. In addition, satisfaction plays a role in determining habitual Facebook use. This paper discusses theoretical and practical implication in marketing and psychology field.


2016 ◽  
Vol 3 (1) ◽  
pp. 1-3 ◽  
Author(s):  
Petter Bae Brandtzaeg ◽  
Asbjørn Følstad

This special issue on "Social media use and innovations" of the Journal of Media Innovation provides an engaging view into innovative uses of social media as well as approaches for utilizing social media in innovation.  With three papers included, we cover experiences with an online social network for children (Stephanie Valentine and Tracy Hammond), design by youth for youth in projects on social media for civic engagement (Henry Mainsah, Petter Bae Brandtzaeg, and Asbjørn Følstad), and social platforms for corporate and community innovation (Marika Lüders).


2013 ◽  
Vol 113 (3) ◽  
pp. 899-902 ◽  
Author(s):  
Cecilie Schou Andreassen ◽  
Ståle Pallesen

Our recent paper about a new Facebook addiction scale has stimulated an interesting and very welcome debate among researchers concerning the assessment of excessive use of social networking sites. The critique put forward by Griffiths (2012) is mainly built on the conception of “Facebook” as too narrow of a concept, and that assessment of addiction to social network sites in general would be more appropriate. We argue that the concept of “social network site” is not more specific than “Facebook,” so “Facebook addiction” rather than “social network addiction” is defensible. We acknowledge that more research in this area is needed and point specifically to new and important directions for future research that can shed light on the mechanism of addiction to social network sites.


Author(s):  
Bo Han

The answers to the question of how to build a user's loyalty have become the most desirable knowledge to academics and practitioners, when the competitions turn drastic among social network sites. This article proposes a new model to investigate the influential factors of the user's cognitive loyalty and affective loyalty to a social network site. The authors find that the user's actualization of hoped for self and the informativeness of a social network site both have significant positive effects on the user's perceived usefulness and perceived enjoyment, thereby positively influencing the user's loyalties to the Web site.


Author(s):  
Christine Greenhow ◽  
Beth Robelia

Online social network sites present opportunities for human service educators, practitioners, and clients. Human services education students can collaborate through multimedia networks, sharing ideas and experiences. Human services professionals can leverage online networks to problem solve, socialize and develop common resources, and clients can use such networks to engage in self-reflection and get support from those facing similar challenges. This chapter offers an introduction to online social network sites, summarizing their features, uses, demographics, and trends, and presents emerging research on their social and educational potential. An accompanying case study reveals how young adults might use online social network sites to further personal and educational goals. The chapter concludes with a discussion of how such sites might be employed by human services education students, practitioners and clients.


Author(s):  
Paramita Dey

The rapid growth of internet with large number of social network sites makes it easy to interconnect people from all over the world on a shared platform. Social network can be represented by a graph, where individual users are represented as nodes/vertices and connections between them are represented as edges of the graph. As social network inherits the properties of graph, its characterization includes centrality and community detection. In this chapter we discuss three centrality measures and its effects for information propagation. We discuss three popular hierarchical community detection measures and make a comparative analysis of them. Moreover we propose a new ego-based community detection algorithm which can be very efficient in terms of time complexity for very large network like online social network. In this chapter, a network is formed based on the data collected from Twitter account using hashtag(#).


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