The Effects of Employee’s Customer Orientation and Competitor Orientation on Champion Behavior in Chinese Firms : The Mediated Effect of Empowerment

2018 ◽  
Vol 21 (1) ◽  
pp. 53-77
Author(s):  
Tianning Hu ◽  
Won Il Lee ◽  
Ki Hwan Kwon ◽  
Jong In Choi
Keyword(s):  
Customer Orientation ◽  
Chinese Firms ◽  
Competitor Orientation

scholarly journals The Relationship between Strategic Orientation, Service Innovation, and Performance in Hotels in Angola

2021 ◽  
Vol 13 (11) ◽  
pp. 6256
Author(s):  
Gerdina Handa Serafim ◽  
José Manuel Cristóvão Veríssimo
Keyword(s):  
Developing Countries ◽  
Customer Orientation ◽  
Positive Impact ◽  
Group Analysis ◽  
Strategic Orientation ◽  
New Business ◽  
Competitor Orientation ◽  
And Performance ◽  
Technology Orientation ◽  
The Impact

This paper aims to investigate the impacts of customer orientation, competitor orientation, learning orientation, technology orientation, and entrepreneurial orientation on hotel innovation and performance. Data from 69 hotels in four Angolan provinces were analyzed using the partial least squares (PLS) approach and multi group analysis. The results show that learning and entrepreneurial orientations have a positive impact on hotel innovation. As anticipated, innovation has a positive impact on performance. According to the multigroup analysis, only the hotel category has a moderating effect on performance. Results suggest that hotels in developing countries could add value to both customers and shareholders by promoting new services and exploring new business opportunities. To the best of our knowledge, this is one of the few studies that has researched the impact of strategic orientation on hotel innovation and financial performance in developing countries.

scholarly journals HUBUNGAN ANTARA ORIENTASI STRATEGIS DAN KEMAMPUAN INOVASI BERBASIS LAYANAN STUDI PADA UMKM KREATIF DI INDONESIA

2017 ◽  
Vol 19 (2) ◽  
pp. 249
Author(s):  
Dwitya Aribawa
Keyword(s):  
Intellectual Capital ◽  
Customer Orientation ◽  
Service Innovation ◽  
Least Square Method ◽  
Business Environment ◽  
Least Square ◽  
Three Dimensions ◽  
Innovation Capability ◽  
Ordinary Least Square ◽  
Competitor Orientation

Industri kreatif menjadi competitive advantage tersendiri bagi Indonesia yang memiliki potensi berlimpah pada intellectual capital yang tersebar di seluruh pulau untuk memunculkan model bisnis yang inovatif dan membuka lapangan kerja baru. Sasaran dari penelitian ini adalah untuk mengidentifikasi dan menganalisis hubunga antara orientasi strategis (dimana pada penelitian ini terdiri dari orientasi pelanggan, orientasi pesaing dan orientasi biaya) dengan kemampuan inovasi berbasis layanan. Unit penelitian ini adalah usaha mikro, kecil dan menengah (UMKM) yang beroperasi pada salah satu dari sub-sektor industri kreatif dan terletak di Bandung, Denpsar, Jakarta atau Yogyakarta. Dengan analisis kuantitatif, penelitian ini melihat hubungan antara variabel independen dan dependen melalui tes hipotesis menggunakan metode ordinary least square. Metode pertanyaan terbuka digunakan untuk melihat pola pengembangan bisnis kreatif responden. Hasil dari penelitian ini menemukan bahwa orientasi pelanggan dan orientasi biaya memiliki hubungan positif terhadap kemampuan inovasi berdasarkan jasa. Sedangkan, orientasi pesaing tidak memiliki hubungan yang siginifikan terhadap kemampuan inovasi berbasis layanan. Dari penelitian ini, dapat disimpulkan bahwa pelaku usaha (dalam hal ini UMKM) memiliki fokus pada konsumen dan efisiensi biaya yang pada akhirnya akan membentuk budaya inovasi yang sesuai dengan lingkungan bisnis mereka.Creative industry is becoming competitive advantages to Indonesia. It has huge potency of intellectual capital around islands. Creative business aim to creating innovative business model and open absorb labor force. The objective of this study is to examine and analyze the relationships between strategic orientation (in this research consist of three dimensions; customer orientation, competitor orientation and cost orientation)and service innovation capability. Object of this study was Micro, Small and Medium Enterprises (MSMEs) that operates in one of creative subsector industry and located at in Bandung, Denpasar, Jakarta or Yogyakarta. By using quantitative analysis, this study analyzed the relationship between independent and dependent variables through testing hypotheses using ordinary least square method. Open question method also used to show the pattern of creative business development from owners point of viewt. The result of this study found customer orientation and cost orientation positively related to service innovation capability. While, competitor orientation shows not have significant relationship to service innovation capability. From this research can be conclude that creative business (MSMEs) has focus on deserve customers interest. Besides, at the same time they create efficiency in cost. Mix of both orientations in the end will creating innovation culture that fit to their business environment.

Role of market orientation in sustainable performance

Humanomics ◽  
2016 ◽  
Vol 32 (3) ◽  
pp. 352-375 ◽  
Author(s):  
Soheil Kazemian ◽  
Rashidah Abdul Rahman ◽  
Zuraidah Mohd Sanusi ◽  
Abideen A. Adewale
Keyword(s):  
Market Orientation ◽  
Structural Equation ◽  
Customer Orientation ◽  
Partial Least Square ◽  
Least Square ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Competitor Orientation

Purpose Without prejudice to the efficacy of other poverty alleviation mechanisms, micro-financing arguably enjoys relative prominence. However, notwithstanding the remarkable loan repayment rate that the microfinance firms report, they still face the challenge of sustainability. The paper aims to provide insights into how three dimensions of market orientation, namely, customer orientation, competitor orientation and inter-function coordination, affect the two aspects of the sustainability of microfinance institutions (MFIs; management and financial). Design/methodology/approach To achieve this goal, this study focuses on Amanah Ikhtiar Malaysia (AIM), a leading microfinance provider which is also the largest MFI in South East Asia. Data elicited via a survey questionnaire administered on 190 management staff of AIM across Malaysia are subjected to statistical analysis via the partial least square-structural equation modeling using SmartPLS 2.0. Findings The results provide empirical evidences that indicate that management sustainability is significantly influenced by customer orientation and inter-function coordination. However, only customer orientation affects the financial sustainability of AIM. Nevertheless, competitor orientation has non-significant effects on both aspects of sustainability of AIM. Research limitations/implications The result of the paper contributes to the literature in understanding the long-term sustainable financial and social performance-based market orientation. Originality/value Findings are useful for policy makers, management of MFIs, practitioners and academics to enhance microfinance system. Managerial implications, limitation of the study and suggestions for future research are also included.

scholarly journals Accountability via social and financial performance of the hospitality sector: the role of market orientation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Soheil Kazemian ◽  
Hadrian Geri Djajadikerta ◽  
Saiydi Mat Roni ◽  
Terri Trireksani ◽  
Zuraidah Mohd-Sanusi
Keyword(s):  
Financial Performance ◽  
Market Orientation ◽  
Customer Orientation ◽  
Social Performance ◽  
Three Dimensions ◽  
Content Type ◽  
Top Managers ◽  
The Social ◽  
Competitor Orientation ◽  
Hospitality Sector

Purpose This study aims to examine the three dimensions of market orientation, namely, customer orientation, competitor orientation and inter-function coordination, which influence the accountability in the financial and social performance of tourism operators in large touristic cities. Design/methodology/approach In total, 95 usable questionnaires as the required data were collected from the top managers of four- and five-star hotels in Iran. Findings Partial least squares (PLS) results confirm that customer orientation and inter-function coordination influence both the financial and social performance of the hospitality sector yet reveal that competitor orientation has no significant relationship with social performance. Research limitations/implications These findings not only highlight the compatibility of PLS with various forms of statistical analyzes but also furthers the current understanding of hospitality networks in megacity economies, where literature are scarce. Practical implications The findings of this study can help policymakers, tourism associations and practitioners enhance the accountability and sustainable financial and social performance of the hospitality industry in megacities. This study proposes some unique measurements for the social and financial performance of the hospitality sectors. Originality/value The paper states some new measurements for the social performance of the hospitality sectors. In addition, measuring the impacts of market orientation on the financial and social aspects of hotels is totally unique.

scholarly journals ANALYSIS OF STRATEGY ORIENTATION TO INCREASE BUSINESS INNOVATION AND PERFORMANCE (Study On SME In Kasongan, Bantul District, Special Region of Yogyakarta)

2018 ◽  
Vol 27 (1) ◽  
pp. 1
Author(s):  
Muhammad Abdul Aziz ◽  
Susilo Toto Raharjo ◽  
Amie Kusumawardhani
Keyword(s):  
Structural Equation ◽  
Business Performance ◽  
Customer Orientation ◽  
Sampling Technique ◽  
Research Problem ◽  
Equation Modeling ◽  
Performance Study ◽  
Purposive Sampling ◽  
Competitor Orientation ◽  
Technological Orientation

Innovation in SMEs (Small and Medium Enterprises) like art craft pottery in Kasongan Bantul Regency, certainly can improve in terms of business performance of SMEs. This study aims to analyze the factors that affect business performance using variables such as customer orientation, competitor orientation, technological orientation, and innovation as an intervening variables. Departing from the research problem, this study aims was how to improve business performance through innovation and factors that influence innovation that is customer orientation, competitor orientation and technological orientation.The sample of the study was 130 respondents, where 10 respondents not willing to return the questionnaire that has been in charge, within the deadline of the return. So this study yields final respondents as much as 120 respondents, but there are some questionnaires that are not fully answered. So, the results of finals questionnaire that can be analyzed was 110 respondents. Determination of sample was done by purposive sampling technique, where purposive sampling is sampling technique of data source with certain consideration. The respondents in this study are the owners of SMEs art craft pottery in Bantul District. The tool used to analyze was Structural Equation Modeling (SEM). The results of this study were are four hypotheses accepted from seven research hypotheses. The significant factors that influencing innovation are competitor orientation and technological orientation, and factors that directly influence significant to business performance were innovation and technological orientation.

Linking Market Orientation To Strategy Through Segmentation Complexity

2010 ◽  
Vol 8 (9) ◽  
Author(s):  
Mohammad Ali Zolfagharian ◽  
Angelica Cortes
Keyword(s):  
Market Orientation ◽  
Indirect Effects ◽  
Customer Orientation ◽  
Cost Leadership ◽  
Competitor Orientation

Relying on the cultural view of market orientation, we introduce segmentation complexity as a key mediator between market orientation (i.e., customer orientation and competitor orientation) and the strategies of differentiation, cost leadership, and innovation.  Customer orientation is positively related to segmentation complexity, differentiation, and innovation, and negatively to cost leadership.  Competitor orientation is positively related to all of these strategies.  The indirect effects of both customer and competitor orientation are mediated through segmentation complexity, which is positively related to differentiation and innovation, and negatively to cost leadership.

Measuring Market Orientation: Further Evidence on Narver and Slater's Three-Component Scale

2003 ◽  
Vol 93 (3_suppl) ◽  
pp. 1070-1072 ◽  
Author(s):  
Subhra Chakrabarty ◽  
Joseph N. Rogé
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Market Orientation ◽  
Random Sample ◽  
Customer Orientation ◽  
Factor Model ◽  
Mail Survey ◽  
Marketing Managers ◽  
Confirmatory Factor ◽  
Competitor Orientation

A mail survey of a national random sample of 2,000 marketing managers was conducted. The data provided by 222 respondents were analyzed to assess the dimensionality of Narver and Slater's 15-item measure of market orientation. A confirmatory factor analysis, using LISREL 8.53, provided support for each of the separate dimensions of customer orientation, competitor orientation, and interfunctional coordination. However, a combined 3-factor model of market orientation was not supported. Directions for research are suggested.

Development and Empirical Validation of Symmetric Component Measures of Multidimensional Constructs: Customer and Competitor Orientation

2008 ◽  
Vol 103 (1) ◽  
pp. 199-213 ◽  
Author(s):  
Hans Eibe Sørensen ◽  
Stanley F. Slater
Keyword(s):  
Market Orientation ◽  
Content Validity ◽  
Customer Orientation ◽  
Empirical Validation ◽  
A Posteriori ◽  
Symmetric Component ◽  
Step Procedure ◽  
Symmetrical Component ◽  
Average Variance ◽  
Competitor Orientation

Atheoretical measure purification may lead to construct deficient measures. The purpose of this paper is to provide a theoretically driven procedure for the development and empirical validation of symmetric component measures of multidimensional constructs. Particular emphasis is placed on establishing a formalized three-step procedure for achieving a posteriori content validity. Then the procedure is applied to development and empirical validation of two symmetrical component measures of market orientation, customer orientation and competitor orientation. Analysis suggests that average variance extracted is particularly critical to reliability in the re-specification of multi-indicator measures. In relation to this, the results also identify possible deficiencies in using Cronbach alpha for establishing reliable and valid measures.

Managerial networks and strategic orientation in SMEs

2014 ◽  
Vol 7 (4) ◽  
pp. 376-397 ◽  
Author(s):  
Debadutta Kumar Panda
Keyword(s):  
Customer Orientation ◽  
External Validation ◽  
Strategic Orientation ◽  
Content Type ◽  
Subject Line ◽  
Top Managers ◽  
Study Results ◽  
Competitor Orientation ◽  
Functional Orientation ◽  
Technology Orientation

Purpose – The purpose of this paper is to igvestigate how strategic orientation influences managerial networks in Indian SMEs and the role competitive intensity as a moderator. Design/methodology/approach – Structured pre-tested questionnaire was employed to gather information from 147 top managers from Indian SMEs. Statically models were used for internal and external validation, hypothesis testing and data analysis. Findings – The study results support the positive significant influence of strategic orientation including market orientation (customer orientation, competitor orientation and inter-functional orientation), technology orientation and entrepreneurship orientation on managerial network (business and political networks) building in Indian SMEs. Originality/value – This study is one of the few studies on the subject line in Indian context, and among the first few studies in the Indian SME sector.

scholarly journals Impact of Market Orientation Components on Organizational Performance of SMEs. The single-industry approach " Food and Beverage Sector"

2021 ◽  
Vol 8 (5) ◽  
pp. 504-516
Author(s):  
Akram Abdulsamad ◽  
Noor Azman ALI ◽  
Anuar Shah Bali Mahomed ◽  
Haslinda Hashim ◽  
Abdulwahab Jandab ◽  
...  
Keyword(s):  
Organizational Performance ◽  
Market Orientation ◽  
Latent Variables ◽  
Latent Variable ◽  
Structural Equation ◽  
Customer Orientation ◽  
Equation Model ◽  
Food And Beverage ◽  
Competitor Orientation ◽  
Main Components

This study examines the direct effect of the three main components of the market orientation on the organizational performance of SMEs in Yemen. Four variables are used in the research, are competitor orientation, customer orientation, and inter-functional coordination, as the exogenous latent variables, whereas organizational performance, as the endogenous latent variable. The quantitative approach is applied in this study with causal and descriptive research. The single-sector method is adopted, is the food and beverage sector, by using random sample sampling, the sample size was 640 managers/owners. only 459 samples were valid to conduct the analysis by using the Structural Equation Model (SEM) in SmartPLS Software version 3.0. The findings of the study reveal that the three main components of the market orientation have a positive and significant impact on SMEs' organizational performance. However, the effect size of customer orientation on organizational performance was more than competitor orientation and inter-functional coordination.

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