scholarly journals Understanding customers’ intention to use social network sites as complaint channel: an analysis of young customers’ perspectives

2018 ◽  
Vol 31 ◽  
pp. 11014
Author(s):  
Retno Agus Setiawan ◽  
Djoko Budiyanto Setyohadi ◽  
Pranowo
Keyword(s):  
Social Network ◽  
Business Strategy ◽  
Structural Equation ◽  
Structural Model ◽  
Social Network Sites ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use

Social network sites (SNSs) have grown rapidly in recent years. More and more companies have used SNSs as part of their business strategy. SNSs offer numerous advantages, especially in enhancing communication. SNSs have a potential as a new complaint channel for young customers to file their complaints to companies. The objective of this study is to investigate the acceptance of SNSs as complaint channel based on TAM. A structured questionnaire was distributed to young participants, which collected 222 valid questionnaires. Furthermore, structural equation modeling was utilized to investigate the structural model. The results revealed that perceived ease of use and perceived usefulness have a positive correlation on the attitude towards SNSs. While the attitude plays an important role in understanding customers’ intention to use SNSs to voice complaints. However perceived usefulness has no significant impact on intention to use. Limitations and further research were also discussed.

scholarly journals Factors Influencing Continuous Intention to Use of Event Management Electronic Portals in 4 and 5 Star Hotels

2017 ◽  
Vol 8 (3) ◽  
pp. 1
Author(s):  
Ra’ed Masa’deh ◽  
Ali Al-Badi ◽  
Aseel Rashaideh ◽  
Jaafer Abu-Zahra ◽  
Jamal Alsmadi
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Event Management ◽  
Perceived Enjoyment

The purpose of this study is to examine the associations among perceived relative advantages, compatibility, perceived ease of use, perceived usefulness, perceived enjoyment, and continuous intention to use event management electronic portals in Aqaba 4 and 5 Star hotels. A survey instrument was used to examine the relationships in the proposed model. The collected primary data (n=200) from employees who are familiar with hotels’ event management electronic portals located in Aqaba city is conducted to test the relationship between exogenous and endogenous construct expressed in the proposed structural model. By employing SEM (Structural Equation Modeling) analysis, the findings revealed that while both variables perceived relative advantages and compatibility directly, positively, and significantly impacted perceived usefulness; both variables did not impact perceived enjoyment. Also, perceived ease of use has significant impacts on perceived usefulness and perceived enjoyment. In addition, both of perceived usefulness and perceived enjoyment found to impact continuous intention to use.

Examining the intentions of a Ghanaian technical university students to use e-library

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eugene Okyere-Kwakye ◽  
Khalil Md Nor
Keyword(s):  
University Students ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Library Resources ◽  
Technical University

Purpose Electronic library (E-library) is a form of computer mediated system that uses electronic media, such as Web/internet devices and distributes resources to improve on the quality of teaching and learning. Students’ use of e-library for learning is essential and as such the government has invested hugely into its subscription for several university libraries in Ghana. However, most university students feel reluctant to use the e-library resources for their studies. The purpose of this paper is therefore to examine the factors that influence students’ intention to use e-library resources for their studies. Design/methodology/approach Questionnaire was used to collect data from 200 students from one Technical University in Ghana. Structural equation modeling (SmartPLS) was used to analyze the data. Findings The study found that accessibility, attitude, perceived ease of use, perceived usefulness and relevance to studies have positive significant effect on students’ attitude to use e-library. In addition, self-efficacy, subjective norm and attitude have positive significant influence on students’ intention to use e-library. Research limitations/implications Although the sample frame used for this study may be unique, but the total amount of data collected was limited to providing the general representative of the Ghanaian students in one particular university. Other researchers may consider collecting data from other universities to extend the sample frame for a larger sample size of students. Practical implications Academic administrators need to organize training and workshops on how to use the e-library portal for their search and other didactic assignments. Most importantly, students should be given IT or internet tutorials as foundation for the use of the e-library portal. Social implications Universities have to provide internet access such as hotspot and network routers at the labs, classrooms and other vantage points. It is believed that with these in place, adequate access to the internet would promote students’ engagement on the e-library facility. Originality/value The study examines the factors that influence students’ intention to use e-library resources for their studies in Ghana.

A comprehensive acceptance model for smart home services

2022 ◽  
Vol 6 (1) ◽  
pp. 45-58 ◽  
Author(s):  
Amer Al-Husamiyah ◽  
Mahmood Al-Bashayreh
Keyword(s):  
Technology Acceptance ◽  
Smart Home ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Smart Devices ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Smart home services (SHSs) afford users an effective lifestyle management system, which provides human-oriented networking of smart devices and applications that enable users to control their homes from anywhere at any time. Despite the benefits of SHSs, however, their acceptance is very low. There remains a gap in the literature in terms of a comprehensive model that addresses users’ intention to use SHSs. To address this gap, the present study explored the factors that influence SHS acceptance among users based on well-established theoretical frameworks, such as the technology acceptance model, innovation diffusion theory, and the theory of planned behavior. To this end, the study integrated four additional factors, namely, perceived convenience, perceived connectedness, perceived cost, and perceived privacy risk, into the exploration and carried out structural equation modeling to quantitatively determine the effects of these factors. Questionnaires were administered to 750 users. The findings indicated that perceived compatibility, perceived convenience, perceived connectedness, perceived cost, perceived behavioral control with perceived usefulness, and perceived ease of use directly and indirectly exerted a significant influence on users’ intention to use SHSs.

scholarly journals The Determinants of Intention to use E-voting System: The Case of Generation X in Malaysia

2020 ◽  
Vol 10 (1) ◽  
pp. 47-64
Author(s):  
Koay Ying Yin ◽  
Kuah Yoke Chin ◽  
Chan Ling Meng ◽  
Ng Chee Pung
Keyword(s):  
Generation X ◽  
Structural Equation ◽  
Heavy Traffic ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
The Internet ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Voting System

The internet has opened doors for electronic voting (E-voting). A review of the loopholes of the 14th General Election in Malaysia including the delay of votes from overseas voters, the declaration of a public holiday on voting day and the extraordinary heavy traffic, implies that E-voting could be a better alternative to the paper-based ballot voting. Therefore, the objective of this study is to examine the determinants of the intention to use the E-voting system among Generation X in Malaysia. This study focused only on Generation X because most internet users are from this age group (22 to 37-year olds) compared to other age groups. Hence, Generation X may be the focus of E-voting. A survey of 351 respondents on their intention to use E-voting system was conducted throughout 13 states and the Federal Territory of Kuala Lumpur (Wilayah Persekutuan). Additionally, an empirical model was drawn from adopted theories and data was analyzed using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) approach. The findings showed that compatibility, relative advantages and perceived ease of use significantly contributed to the intention to participate in E-voting. However, perceptions of image, complexity of use, perceived usefulness, trust in the internet and in the government are not significantly related to the intention to use E-voting.

An Exploration of Pre-Service Teachers' Intention to Use Mobile Devices for Teaching

2015 ◽  
Vol 7 (3) ◽  
pp. 1-17 ◽  
Author(s):  
Jung Won Hur ◽  
Ying W. Shen ◽  
Ugur Kale ◽  
Theresa A. Cullen
Keyword(s):  
Mobile Devices ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
The Us

Teachers in the US have been increasingly adopting mobile devices for teaching, but little research has examined how pre-service teachers perceive mobile device integration in classrooms. To address this issue, the study developed a research model that explained factors affecting pre-service teachers' intention to use mobile devices and the relationship among the factors. A total of 386 pre-service teachers participated in an online survey, and the model was tested using structural equation modeling. The results showed that 72.5% of variances in pre-service teachers' intention to use mobile devices were explained by perceived usefulness and self-efficacy for technology integration jointly, where perceived usefulness was the strongest predictor. The findings also demonstrated that constructivist beliefs and perceived ease of use indirectly influenced pre-service teachers' intention to use mobile devices for teaching.

scholarly journals Platform Adoption Factors in the Internet Industry

2018 ◽  
Vol 10 (9) ◽  
pp. 3185 ◽  
Author(s):  
Junic Kim
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Positive Effects ◽  
Internet Industry ◽  
Acceptance Model

This study examines the factors influencing the choices of Internet platform services by applying the technology acceptance model. For this purpose, the analysis is conducted with 222 people who use different types of Internet platforms by utilizing structural equation modeling. The results show that perceived usefulness had positive effects on the intention to use, perceived ease of use, diversity, and security risks affected by the perceived usefulness, and the indirect influences on the intention to use. In addition, satisfaction (in relation to service quality) was found to affect both perceived ease of use and perceived usefulness. This research is significant because it will make it possible to predict users’ perceptions of Internet platforms, which is important for establishing relevant strategies.

PENGUJIAN MODEL PENERIMAAN TEKNOLOGI INTERNET PADA MAHASISWA

2005 ◽  
Vol 1 (1) ◽  
pp. 51
Author(s):  
Petra Surya Mega Wijaya
Keyword(s):  
Structural Equation ◽  
Goodness Of Fit ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Future Research ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Behavior Intention ◽  
And Behavior

The rapid growth of investment in information technologt by orgoniza tions worldwide has made user acceptance an increasingly criticol technologt implementation and *orogr*rnt issues. User"icceptance has received fairly extensive attention from previous studies, particularly those involving dffirent technologies, user populations, and/or organizationalcontexts. The Technologt Acceptance Model @M is amongmost influential research models to determine information systems/information technologt use. The objective of thk study is to assess the TAM in world-wide-web usage. Data were collected from 127 undergraduate accounting students in Duta Wacana Christian (Jniversity-Yogyakarta and were tested using the structural equation modeling approach. The results of the study showed that, even though goodness of fit the model is not very well, there are significant coruelations among the perceived ease of use variable against perceived usefulness andattitude variable, perceived usefulness variable against attitude and behavior intention to use, attitude variable against behavior intention to use, and behavior intention to use variable against behavior to use. Implications of the future research areos ore discussed.Keywords: Perceived ease of use, perceived usefulness, attitude, behavior intention to use, behavior to use, TAM, SEM.

scholarly journals Mobile Applications in Tourism

2022 ◽  
Vol 18 (1) ◽  
pp. 0-0
Keyword(s):  
Technology Acceptance ◽  
Mobile Applications ◽  
Structural Equation ◽  
Mobile App ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Personal Innovativeness

Based on an extended version of the Technology Acceptance Model (TAM), this study aims to understand the intention to use tourism mobile applications. WOM about app and personal innovativeness was added to the original model along with perceived usefulness, perceived ease of use and attitude. A questionnaire was distributed through the convenience sampling method and 440 valid respondents were retained and analysed using Structural Equation Modeling (SEM). The results of this study show that WOM about app represents the strongest predictor of the intention to use of tourism mobile applications followed respectively by perceived usefulness, attitude toward using tourism mobile applications and personal innovativeness. The findings provide implications that would benefit managers in the hospitality and tourism sector as well as mobile app developers in order to ensure the effectiveness of their marketing and communication strategies and adapt their activities to the needs of a customer of the digital age.

scholarly journals Modeling the Continuance Intention to Use Automated Writing Evaluation Among Chinese EFL Learners

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110607
Author(s):  
Rui Li
Keyword(s):  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Efl Learners ◽  
Writing Evaluation ◽  
Automated Writing Evaluation

Despite the growing attention being paid to the use of Automated Writing Evaluation (AWE) in China, it is still uncertain what factors lie behind EFL (English-as-a-foreign-language) learners’ continuance intention to use it. To this end, by adding two external factors (i.e., computer self-efficacy and perceived ease of use) to the expectation confirmation model (ECM), we surveyed 345 Chinese EFL learners and tested a number of proposed hypotheses using their response data. Data were analyzed using descriptive statistics and structural equation modeling (SEM). Results demonstrated that four factors directly influenced EFL learners’ continuance intention to use AWE, of which perceived ease of use was the most significant factor. Furthermore, confirmation was the most important factor impacting on EFL learners’ satisfaction and perceived ease of use of AWE. Perceived ease of use of AWE played an important role in influencing EFL learners’ perceived usefulness of AWE. Implications regarding the findings were also discussed.

scholarly journals Determinants of Intention to Use Digital Technology for Older Adults by Environmental Dimensions

2021 ◽  
Vol 5 (Supplement_1) ◽  
pp. 258-258
Author(s):  
Sangyoon Han ◽  
Seok In Nam
Keyword(s):  
Older Adults ◽  
Technology Acceptance ◽  
Digital Technology ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Digital Inequality

Abstract Due to the COVID-19 pandemic, it is common to hear news of older adults being socially isolated due to difficulties in purchasing or accessing online services and in interacting with family or friends through video calling apps. Despite an increasing ease of access to digital devices, such access far from universal. Thus, digital inequality has become a serious problem for older adults. To understand why digital inequality issues are so relevant for older adults, we must understand older adults' entire life contexts and the potential of digital technologies in their lives. With these understandings, the purpose of this study was to explore the technology acceptance process and identify key precursors to acceptance of digital technology using the Technology Acceptance Model (TAM) 3 as a framework. This study used data from the 2018 Digital Divide Survey of the Ministry of Science and ICT. A total of 1,662 older adults (aged 55+) were analyzed using structural equation modeling with bootstrap sampling. Model fit indices (CFI = .928; SRMR = .074; RMSEA = .044) suggested an acceptable fit. Results indicated that two environmental dimensions, personal environment (self-efficacy and value recognition) and social environment (social norms and social support systems), had a significant impact on the intention to use technology both directly and indirectly. Furthermore, perceived usefulness and perceived ease of use mediated between environmental domains and the intention. This study indicates that providing appropriate digital support for older adults is important to achieve greater digital inclusion.

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