The integration of Internet and Multimedia Computer Technology provides new opportunities for e-commerce such as B2B/B2C. Web3D is emerging from the development of Internet and virtual reality. In this paper, we will use the specialty engine Unity3D as a development platform and JSP as a tool, to achieve the Web display system of virtual theater model, provided with accurate data, strong performance, virtual exhibition, interactive application. The platform across time and space limitations achieves a visual, vivid, more convenient information exchange to meet the demand for high-speed and efficient e-commerce information age for artistic performance enterprise publicity and marketing.