End-User Development and Social Big Data – Towards Tailorable Situation Assessment with Social Media

Author(s):  
Christian Reuter ◽  
Marc-André Kaufhold ◽  
Thomas Ludwig
2021 ◽  
Vol 4 (1) ◽  
pp. 81-97
Author(s):  
Ayu Amalia

Social big data merupakan potensi pengelolaan big data dengan pendekatan baru yang spesifik merujuk pada data-data yang dihasilkan dari media sosial. Universitas Muhammadiyah Yogyakarta sebagai institusi pendidikan tinggi yang bereputasi dengan media sosial @UMYogya, merupakan kontributor potensial dalam konteks big data. Penelitian ini merupakan penelitian deskriptif yang bertujuan mengungkap potensi media sosial @UMYogya secara kuantitaif dengan menggunakan alat bantu berupa fitur social media analytics. Media sosial sebagai mid-tier influencer memiliki intensitas engagement dengan viewers media sosialnya pada taraf yang cukup signifikan, dengan menerapkan skema pengelolaan media sosial yang merujuk pada diagram big social data, maka media sosial @UMYogya sebagai representasi dari Universitas Muhammadiyah Yogyakarta dapat meningkatkan impact­-nya dengan lebih melibatkan stakeholders dan mengembangkan media sosialnya dengan merujuk pada potensi social big data itu sendiri.


2020 ◽  
Vol 24 (4) ◽  
pp. 799-821 ◽  
Author(s):  
Pasquale Del Vecchio ◽  
Gioconda Mele ◽  
Giuseppina Passiante ◽  
Demetris Vrontis ◽  
Cosimo Fanuli

Purpose This paper aims to demonstrate how the integration of netnography and business analytics can support companies in the process of value creation from social big data by leveraging on customer relationship management and customer knowledge management (CKM). Design/methodology/approach This paper adopts the methodology of a single case study by using desk analysis, netnography and business analytics. The context of analysis has been identified into the case of Aurora Company, a well-known producer of fountain pens. Findings The case demonstrates how the integration of big data analytics and netnography is relevant for the development of a customer relationship management strategy. The results obtained have been categorized according to the three main categories of customer knowledge, such as knowledge for, from and about customer. Research limitations/implications This paper presents implications for the advancement of the theory on CKM by demonstrating, as the acquisition, storage and management of data generated by customers on social media require the adoption of a cross-disciplinary approach resulting from the integration of qualitative and quantitative approaches. The framework is structured as methodological tool to detect knowledge in virtual community. Practical implications Practical implications arise for managers and entrepreneurs in terms of value creation from knowledge assets generated on social big data through the management of the customers’ relationship and data-driven innovation patterns. Originality/value This paper offers an original contribution of integration of well-established research streams. The focus on the knowledge under the perspectives of information assets for, from and about customers in the debate on value creation and management of big data is an element of value offered by this study in addition to the comprehension of strategies of social customer relationship management as actual initiative embraced by a company in the leveraging of innovation and tradition.


Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-15
Author(s):  
Meysam Asgari-Chenaghlu ◽  
Mohammad-Reza Feizi-Derakhshi ◽  
Leili Farzinvash ◽  
Mohammad-Ali Balafar ◽  
Cina Motamed

Social networks are real-time platforms formed by users involving conversations and interactions. This phenomenon of the new information era results in a very huge amount of data in different forms and modalities such as text, images, videos, and voice. The data with such characteristics are also known as big data with 5-V properties and in some cases are also referred to as social big data. To find useful information from such valuable data, many researchers tried to address different aspects of it for different modalities. In the case of text, NLP researchers conducted many research studies and scientific works to extract valuable information such as topics. Many enlightening works on different platforms of social media, like Twitter, tried to address the problem of finding important topics from different aspects and utilized it to propose solutions for diverse use cases. The importance of Twitter in this scope lies in its content and the behavior of its users. For example, it is also known as first-hand news reporting social media which has been a news reporting and informing platform even for political influencers or catastrophic news reporting. In this review article, we cover more than 50 research articles in the scope of topic detection from Twitter. We also address deep learning-based methods.


2019 ◽  
Vol 58 (4) ◽  
pp. 259-270
Author(s):  
Min Soo Kim ◽  
Seung Wook Oh ◽  
Jin-Wook Han

2020 ◽  
Vol 25 (2) ◽  
pp. 18-30
Author(s):  
Seung Wook Oh ◽  
Jin-Wook Han ◽  
Min Soo Kim

2020 ◽  
Vol 9 (6) ◽  
pp. 3703-3711
Author(s):  
N. Oberoi ◽  
S. Sachdeva ◽  
P. Garg ◽  
R. Walia

2019 ◽  
Author(s):  
Amit Kumar Jadiya ◽  
Ramesh Thakur

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