Analytic Investigation of a Structural Differentiation Model for Social Media Production Groups

2017 ◽  
pp. 69-84
Author(s):  
Sorin Adam Matei ◽  
Brian C. Britt
Keyword(s):  
Social Media ◽  
Media Production ◽  
Structural Differentiation ◽  
Analytic Investigation ◽  
Differentiation Model

(Not) Just for the Fun of It: The Labor of Social Media Production

2017 ◽  
Author(s):  
Brooke Erin Duffy
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Young Women ◽  
Career Success ◽  
Creative Expression ◽  
Relationship Building ◽  
Media Production ◽  
The Social ◽  
Media Creation

This chapter exposes the deep cracks in narratives of social media leisure and amateurism. It looks at how forms of value-generating, gendered self-expression are rife in the social media world through blogs, vlogs, Instagram, and more. Though these activities are superficially framed as amusement and sociality, this chapter contends that many young women do not produce and promote content just for the fun of it. Rather, they approach social media creation with strategy, purpose, and aspirations of career success. Hence, this chapter explores some of the most salient conditions and features of aspirational labor: narratives of creative expression, relationship-building in online and offline contexts, and modes of individualized self-expression that both reveal and conceal normative feminine consumer behavior.

Brief Reminders: Muslim Preachers, Mediation and Time

2020 ◽  
pp. 132-152
Author(s):  
Simon Stjernholm
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
Multimodal Communication ◽  
Media Production ◽  
The Everyday ◽  
The Media ◽  
Religious Nature ◽  
Media Practices

This chapter explores a willingness on behalf of certain Muslim preachers to move beyond traditional preaching styles and create material that fits well within current social media practices. Focusing on the media productions of two Muslim preachers in Sweden, the chapter analyses how they experiment with oratory genres and modes. Using self-imposed brevity and multimodal communication in a type of media production defined here as a ‘reminder’, these preachers try to exhort their audiences to consider matters felt to be of pressing religious nature. The examples illustrate attempts to expand the reach of Islamic religious discourses beyond mosque environments and into the everyday life of an audience, with the potential of achieving a different kind of rhetorical work than a regular lecture or sermon.

scholarly journals Screening Job Candidates With Social Media

2020 ◽  
Vol 32 (4) ◽  
pp. 63-84 ◽  
Author(s):  
John R. Drake ◽  
Christopher P. Furner
Keyword(s):  
Social Media ◽  
Privacy Protection ◽  
Media Production ◽  
Popular Press ◽  
Job Candidates ◽  
Candidate Characteristics ◽  
Positive Impression

With the proliferation of social media, job candidate screening and evaluation professionals have new avenues to gather information regarding job candidates. Job candidates recognize that recruiters will examine their social media, and tailor their profiles to foster a positive impression. However, recent popular press news suggests that some employers are taking social media screening to more invasive levels. This study seeks to evaluate how job candidates respond to social media screening from recruiters. Using a scenario-based experiment with 290 subjects, the authors tested relationships between candidate characteristics and trust in the recruiter as well as hesitancy to accept an offer. This research found that under all conditions, trust reduces hesitancy to accept the offer and that age reduces trust in the company. Further, this article found differences in the relationships between privacy protection competence, social media production and trusting stance on trust in the company based on the level of social media screening.

Gendering The Labor Of Social Media Production

2015 ◽  
Vol 15 (4) ◽  
pp. 710-714 ◽  
Author(s):  
Brooke Erin Duffy
Keyword(s):  
Social Media ◽  
Media Production

scholarly journals Clout Chasing for the Sake of Content Monetization: Gaming Algorithmic Architectures with Self-Moderation Strategies

2021 ◽  
Vol 1 (1) ◽  
pp. 24-31
Author(s):  
Thales Bertaglia ◽  
Adrien Dubois ◽  
Catalina Goanta
Keyword(s):  
Economic Growth ◽  
Social Media ◽  
Media Production ◽  
Short Discussion ◽  
Discussion Paper ◽  
Platform Governance

This short discussion paper addresses how controversy is monetized online by reflecting on a new iteration of the shock value in media production, identified on social media as the ‘clout chasing’ phenomenon. We first exemplify controversial behavior, and subsequently proceed to defining clout chasing, which we discuss this concept in relation to existing frameworks for the understanding of controversy on social media. We then outline what clout chasing entails as a content monetization strategy, and address the risks associated with this approach. In doing so, we introduce the concept of ‘content self-moderation,’ which encompasses how creators use content moderation as a way to hedge monetization risks arising out of their reliance on controversy for economic growth. This concept is discussed in the context of the automated content governance entailed by algorithmic platform architectures, to contribute to existing scholarship on platform governance.

VIDEO PROFILE SEBAGAI MEDIA PROMOSI PADA MTS AL-HUSNA YPIHN CURUG KABUPATEN TANGERANG

2020 ◽  
Vol 6 (1) ◽  
pp. 39-51
Author(s):  
Sugeng Widada ◽  
Adi Kusuma Widya Tama ◽  
Nanda Lestari
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Information Needs ◽  
School Facilities ◽  
Media Production ◽  
Prospective Students ◽  
Effective Media ◽  
Adobe Photoshop ◽  
Mission School

The technology and sophistication of social media is growing very fast, marketing is increasingly growing in proportion to the information needs of the community. Therefore we need an appropriate strategy to deliver information well, and be able to achieve success. The purpose of this study was to help MTS Al-Husna YPIHN in an effort to focus on new prospective students. The problem that occurs in marketing MTS Al-Husna YPIHN is the lack of effective media in delivering messages. The marketing used is only using a brochure, brochures and there is no media video profile that explains in full about the school profile, excellence, vision, mission, school achievements and school facilities. The method used is the method of data collection (Observation, Interview, Library Study) and the method of the Concept of Media Production (KPM). The results of this study were in the form of Vidio Profile of the MTS Al-Husna YPIHN school, which included all school profiles designed using Adobe Premier Pro and Adobe Photoshop software. Through the design of promotional media using this video profile will increase the interest of new prospective students to join MTS Al-Husna YPIHN every year and can be useful as a medium of information for the community.

scholarly journals Clout Chasing for the Sake of Content Monetization: Gaming Algorithmic Architectures with Self-Moderation Strategies

2021 ◽  
Vol 1 (1) ◽  
pp. 22-29
Author(s):  
Thales Bertaglia ◽  
Adrien Dubois ◽  
Catalina Goanta
Keyword(s):  
Economic Growth ◽  
Social Media ◽  
Media Production ◽  
Short Discussion ◽  
Discussion Paper ◽  
Platform Governance

This short discussion paper addresses how controversy is monetized online by reflecting on a new iteration of the shock value in media production, identified on social media as the ‘clout chasing’ phenomenon. We first exemplify controversial behavior, and subsequently proceed to defining clout chasing, which we discuss this concept in relation to existing frameworks for the understanding of controversy on social media. We then outline what clout chasing entails as a content monetization strategy, and address the risks associated with this approach. In doing so, we introduce the concept of ‘content self-moderation,’ which encompasses how creators use content moderation as a way to hedge monetization risks arising out of their reliance on controversy for economic growth. This concept is discussed in the context of the automated content governance entailed by algorithmic platform architectures, to contribute to existing scholarship on platform governance.

scholarly journals Clout Chasing for the Sake of Content Monetization: Gaming Algorithmic Architectures with Self-Moderation Strategies

2021 ◽  
Vol 1 (1) ◽  
pp. 24-31
Author(s):  
Thales Bertaglia ◽  
Adrien Dubois ◽  
Catalina Goanta
Keyword(s):  
Economic Growth ◽  
Social Media ◽  
Media Production ◽  
Short Discussion ◽  
Discussion Paper ◽  
Platform Governance

This short discussion paper addresses how controversy is monetized online by reflecting on a new iteration of the shock value in media production, identified on social media as the ‘clout chasing’ phenomenon. We first exemplify controversial behavior, and subsequently proceed to defining clout chasing, which we discuss this concept in relation to existing frameworks for the understanding of controversy on social media. We then outline what clout chasing entails as a content monetization strategy, and address the risks associated with this approach. In doing so, we introduce the concept of ‘content self-moderation,’ which encompasses how creators use content moderation as a way to hedge monetization risks arising out of their reliance on controversy for economic growth. This concept is discussed in the context of the automated content governance entailed by algorithmic platform architectures, to contribute to existing scholarship on platform governance.

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