“Soft” Urban Arrival Infrastructures in the Periphery of Metropolitan Areas: The Role of Social Networks for Sub-Saharan Newcomers in Aalst, Belgium

2018 ◽  
pp. 153-177 ◽  
Author(s):  
Didier Boost ◽  
Stijn Oosterlynck
Keyword(s):  
Social Networks ◽  
Metropolitan Areas ◽  
Sub Saharan

Marketing to the “middle of the pyramid” in emerging markets using a social network perspective

2014 ◽  
Vol 9 (3) ◽  
pp. 400-423 ◽  
Author(s):  
Tendai Chikweche ◽  
Richard Fletcher
Keyword(s):  
Social Networks ◽  
Middle Class ◽  
Potential Role ◽  
Content Type ◽  
Business Executives ◽  
Advanced Economies ◽  
Sub Saharan ◽  
Corporate Social ◽  
The Impact

Purpose – The purpose of this paper is to expand knowledge about how middle class consumers in Sub-Saharan African markets behave, focusing on the potential role of social networks and the subsequent interactions that take place between these consumers and firms. Design/methodology/approach – A qualitative research method approach comprising personal interviews and observations targeted at consumers and business executives was used covering all four countries. Findings – Key findings include identification of middle of the pyramid (MOP) social networks, their impact on consumer behaviour and nature of consumer and firm interactions that take place as a result of the impact of social networks. Research limitations/implications – The sample size was restricted to 80 consumers in each of the four countries. This might limit generalisability. Practical implications – The study provides managers with insights on the potential role of social networks on marketing to the MOP in Africa. Social implications – The study provides managers with insights on the potential opportunities for corporate social responsibility solutions at the MOP. Originality/value – Research into the middle class in markets other than western advanced economies is a relatively new area of study. The majority of studies on the middle class have focused on North America and Europe ignoring the merging middle class in Africa. Hence, this research expands knowledge by providing basis for exploring new insights on the emerging marketing opportunity within the middle class in Africa.

scholarly journals Doing research with police elites in Ghana

2018 ◽  
Vol 19 (5) ◽  
pp. 537-553 ◽  
Author(s):  
Emmanuel Addo Sowatey ◽  
Justice Tankebe
Keyword(s):  
Social Networks ◽  
Police Officers ◽  
Cultural Practices ◽  
Ethical Dilemmas ◽  
Sub Saharan Africa ◽  
Informal Social Networks ◽  
Challenges And Opportunities ◽  
Sub Saharan ◽  
Senior Officers

Much of our methodological insights from researching policing in sub-Saharan Africa comes from studies of frontline officers. Consequently, many important methodological questions about research on senior police officers remain unanswered. This article addresses this gap by drawing on insights from interviewing senior officers in Ghana. It focuses on the challenges and opportunities in negotiating access, establishing trust during interviews and dealing with ethical dilemmas. We highlight the role of informal social networks and cultural practices of surprise visits, what we have termed strategic ambush, in securing formal approval for our research. However, this represented mere or putative access for which deference towards institutional gatekeepers was key to its actualization. Deference towards officers and extensive knowledge of the policing environment helped to put the senior officers at ease, and enhanced the chances of a successful interview. Finally, we offer reflections on our responses to unexpected ethical dilemmas that we faced in the field.

Mobile Money and Financial Inclusion in Sub-Saharan Africa: the Moderating Role of Social Networks

2018 ◽  
Vol 19 (3) ◽  
pp. 361-384 ◽  
Author(s):  
George Okello Candiya Bongomin ◽  
Joseph M Ntayi ◽  
John C. Munene ◽  
Charles Akol Malinga
Keyword(s):  
Social Networks ◽  
Financial Inclusion ◽  
Sub Saharan Africa ◽  
Mobile Money ◽  
Sub Saharan ◽  
Moderating Role

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

The Role of Social Networks in the Monitoring and Treatment of Adolescent Diabetes

2017 ◽  
Vol 1 (2) ◽  
pp. 49-53
Author(s):  
Başak DELİKANLI ÇORAKÇI ◽  
Muammer BİLİCİ ◽  
Yasin ÖZTÜRK ◽  
Taner BAYRAKTAROĞLU
Keyword(s):  
Social Networks
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