Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

scholarly journals Role of Social Media in Radicalizing Protests in Thailand

2021 ◽  
pp. 192-203
Author(s):  
Irina N. Lipilina ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Constitutional Court ◽  
Digital Space ◽  
The Impact

Throughout 2020 youth protests did not stop in Thailand. They began as a reaction to the dissolution by the Constitutional Court of the New Future party, which is aimed at a youth audience. After the introduction of antiepidemiological restrictions street demonstrations stopped, but the activity of their participants shifted to social networks. In a digital space that is less subject to government censorship, the protest agenda has expanded and escalated significantly. As soon as the ban on demonstrations was lifted, the performances continued, but with more drastic demands, which were originally formulated on social networks. This article examines the impact of social media on the radicalization of youth protest in Thailand.

Play It Like Beckham!

2017 ◽  
pp. 43-61
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Academic Research ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Media Usage ◽  
Future Research Directions ◽  
The Impact

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

scholarly journals MODEL OF PSYCHOLOGICAL INFLUENCE IN SOCIAL MEDIA

2021 ◽  
pp. 4-38
Author(s):  
А. Н. Занковский ◽  
В. В. Латынов
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Environment ◽  
Theoretical Approaches ◽  
Impact Processes ◽  
Psychological Influence ◽  
The Subject ◽  
The Impact ◽  
Flow Of Information

Статья посвящена изложению предложенной авторами модели психологического воздействия в социальных сетях. Основанием модели послужили теоретические подходы, направленные на понимание особенностей реагирования отдельного человека, столкнувшегося с потоком информации в социальных сетях, а также концепции, ориентированные на анализ роли социальной идентичности человека и его социального окружения в процессах воздействия. Описаны элементы модели: субъект воздействия, объект воздействия, средства, эффекты и контекст воздействия. Охарактеризованы четыре группы факторов эффективности психологического воздействия в социальных сетях: характеристики субъекта воздействия, особенности средств и контекста воздействия, характеристики объекта воздействия. The article is devoted to the presentation of the model of psychological influence on social media proposed by the authors. The model is based on theoretical approaches aimed at understanding the characteristics of the individual's response to the flow of information in social networks, as well as concepts focused on analyzing the role of a person's social identity and social environment in the impact processes. The elements of the model are described: subject of influence, object of influence, means, effects and context of influence. Four groups of factors of the effectiveness of psychological influence in social media are characterized: characteristics of the subject of influence, features of the means of influence and context of influence, characteristics of the object of influence.

ROLE OF SOCIAL MEDIA IN COVID PANDEMIC; A BOON OR BANE ???

2021 ◽  
pp. 53-56
Author(s):  
Rajitha J ◽  
Anirudh Khetarpal ◽  
Rhea Chatrath ◽  
Muskan Aggarwal ◽  
Ashna Malhotra
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Infection Control ◽  
Natural World ◽  
Digital Era ◽  
New Information ◽  
Alternative Techniques ◽  
The Impact

The Covid-19 pandemic has struck at a moment when the natural world is more intertwined than ever before. It's the rst pandemic of the digital era, and never before has it been possible to communicate and stay connected so swiftly during a pandemic.Though physical connectivity has hastened the disease's spread over the globe due to extensive travel, social media connectivity is a tool that, when utilised properly and judiciously, can inuence people's behaviour and enhance individual’s and global health.These social media portals may be used to quickly broadcast signicant new information, relevant new scientic results, discuss diagnosis, treatment, and follow-up protocols, and evaluate alternative techniques globally, removing potential geographic barriers. Simultaneously, a massive volume of potentially harmful misinformation is spreading at a faster rate via social media than the disease itself. As a result, it is vital to give timely, reliable, and trustworthy information addressing critical infection control issues. In this review, we present the most signicant facts on the impact, benets, and drawbacks of using social networks during the COVID-19 pandemic .

Behavioral Implications of International Social Media Advertising: An Investigation of Intervening and Contingency Factors

2018 ◽  
Vol 26 (2) ◽  
pp. 43-61 ◽  
Author(s):  
Wesley J. Johnston ◽  
Shadab Khalil ◽  
Angelina Nhat Hanh Le ◽  
Julian Ming-Sung Cheng
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Moderating Effect ◽  
Theoretical Understanding ◽  
The Social ◽  
Media Types ◽  
Social Media Advertising ◽  
The Impact ◽  
Interaction Behaviors

Despite the rapid growth of social media and the enthusiasm surrounding social media advertising (SMA), scant theoretical and empirical knowledge exists on the cross-border effectiveness of SMA and its influence on consumer behavior in the social media environment. This research develops a four-stage belief–value–attitude–behavior framework to understand the intervening role of SMA value and attitude and reflect how consumers react to SMA across cultures and global social media types. The results confirm the mediating effects of value and attitude and reveal that positive attitude toward SMA increases social media–specific behaviors (i.e., message and social interaction behaviors). The moderating effect results of culture reveal a greater impact of infotainment on SMA value and of credibility on SMA value and attitude in the higher-uncertainty-avoidance culture. Infotainment has a larger effect on SMA value and attitude in global content community sites than in global social networking sites, but there is a reverse moderating effect on the impact of credibility. The research provides a better theoretical understanding of consumers’ behavioral responses to SMA in international marketplaces.

scholarly journals The Role of Social Media in Sports Vision

2021 ◽  
Vol 18 (10) ◽  
pp. 5354
Author(s):  
Henrique Nascimento ◽  
Clara Martinez-Perez ◽  
Cristina Alvarez-Peregrina ◽  
Miguel Ángel Sánchez-Tena
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Web Of Science ◽  
Care Services ◽  
Visual Skills ◽  
Sports Vision ◽  
Number Of Citations ◽  
The Impact ◽  
Alternative Metrics

Background: Sports vision is a relatively new specialty. The objective is to provide ophthalmological and optometric care services for the care of vision in the sports field. An increasing number of athletes and coaches are trying to improve visual skills and they seek information on social media. The current excess of information has made it increasingly difficult to identify high quality articles. For this reason, alternative metrics are useful tools to identify publications that draw attention to society. This research aims to study the influence of social networks on the importance of vision in sport. Methods: Altmetric Explorer was used to perform a search using “sport”, “vision” and “eye” as keywords. The 100 outcomes with the most attention were analyzed and correlated with the number of citations in the Web of Science (WoS) using the Spearman correlation coefficient. Results: The 100 best Altmetric Attention Scores (AASs) were published in 67 journals and had a mean AAS value of 30.22 ± 62.37 The results were discussed mainly on Twitter, with a mean of 113.99 ± 43.86 tweets and retweets and a mean of 75.92 ± 79.92 readers in Mendeley. There was no correlation between AAS and WoS Cites for the top 100 outcomes and the correlation was low if we considered the total research results rather than the top 100. Conclusions: The citations are not related to the impact of scientific articles on social networks. Sports vision is a specialty with a growing interest in social media.

Play It Like Beckham!

2018 ◽  
pp. 62-81
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Academic Research ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Media Usage ◽  
Future Research Directions ◽  
The Impact

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

scholarly journals The Role of Social Networks in Emergency Management

2019 ◽  
Vol 10 (4) ◽  
pp. 1346
Author(s):  
Alexey SMIRNOV ◽  
Natalia BELOZEROVA ◽  
Natalia ALANICHEVA ◽  
Irina TRUBNIKOVA ◽  
Yuriy MOTORYGIN
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Emergency Management ◽  
Information Dissemination ◽  
The Social ◽  
The Russian Federation ◽  
Definition Of ◽  
The Impact

The article is focused on the impact of social networks which are becoming increasingly important for information dissemination, user-centered response and efficient coordination between residents and governmental departments at all stages of a disaster. We intend to examine the definition of ‘social network», the most important types of emergency domain-related social media, their functions and benefits. We also propose to investigate the recent activities of the Ministry of Emergencies of the Russian Federation in the sphere of emergency prevention and risk reduction via accessing the social networks pages and assessing their effectiveness.

scholarly journals Role of Social Networks in the Spread of the Arabic Revolutions

2015 ◽  
Vol 16 (SE) ◽  
pp. 309-317
Author(s):  
Ehsan Madmalil ◽  
Hamed Mohagheghnia
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Middle East ◽  
New Media ◽  
North Africa ◽  
The Internet ◽  
Wide Range ◽  
The Right ◽  
The Impact

Recent political developments in the Middle East and North Africa have been occurred in the globalization era. With the advent of globalization and the information revolution, human relations have been greatly altered. The impact of these developments is in such a way that the policy can be analyzed and classified into the periods of before and after the advent of the information technology. Accommodating a wide range of social and political actors in cyberspace, internet and social networks are means to advertise and promote political, social and cultural entities on the one hand and provide a source of political and social awareness on the other hand. They link the political activists to people, and finally provoke the actions of protest and mobilize protests. Hence, the role of the new social media such as the internet and social networks in the acceleration and continuity and expansion of the revolutionary developments in the Middle East and North Africa cannot be ignored. The role of the internet and new media in these revolutions has been so strong that some of them are called revolutions of Facebook and Twitter. Thus, in order to access the right results, you should understand the features and functions of social media, analyze their role in the development of revolutionary upheavals in the Middle East and North Africa. The current study is trying to explain the effect of social networks in the context of globalization on the formation and expansion of recent political developments in the Middle East and North Africa, for instance, in Tunisia, Egypt and Bahrain.

scholarly journals New technologies, Social Media and Democracy

2021 ◽  
Vol 20 (41) ◽  
pp. 253-274
Author(s):  
Edilene Lôbo ◽  
José Luis Bolzan de Morais
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Political Parties ◽  
New Technologies ◽  
Fake News ◽  
Human Right ◽  
Traditional Media ◽  
Free Thought ◽  
The Impact

This article aims to consider the impact of new technologies in the Brazilian elections of 2018, questioning about the possibilities of its transformation with the prominent use of social networks to directly connect citizens and candidates, without the customary intervention of political parties and traditional media. It also aims to discuss the role of fake news in the electoral process and the means to fight it, so it does not denature the free thought formation as a human right essential to the practice of citizenship in the new digital age.

Sign in / Sign up

Export Citation Format

Share Document