Two-Mode Classification in Advertising Research

Author(s):  
M. Schwaiger
Keyword(s):  
2020 ◽  
Vol 60 (4) ◽  
pp. 353-360
Author(s):  
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ANDREW PARK ◽  
LEYLAND PITT
Keyword(s):  

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pp. 83-95 ◽  
Author(s):  
Sidney Weinstein ◽  
Ronald Drozdenko ◽  
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1988 ◽  
Vol 39 (1) ◽  
pp. 73-81 ◽  
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Vol 46 (2) ◽  
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