There is often a need for business organisations to evaluate their current and potential website in order to maximize the payoffs from website investments. Current evaluative approaches for the performance of e-commerce websites do not adequately address owners’ concerns regarding the payoffs from their e-commerce investment. This chapter establishes criteria to evaluate e-commerce websites based on an owner’s perception rather than the customer’s perception. Drawing upon theories of communication, resource based view and process oriented approach, an evaluation framework of three dimensions is developed. The three dimensions are: website offer, usage, and payoff. These three dimensions are used to explain the performance of a website, culminating in a website evaluation model. Each dimension is a business process of the website that the organisation needs to monitor.
Driving Supply Chain Transformation Through a Business Process Oriented Approach