Brand Personality, Social Status, and Physical Vanity in Building Luxury Fashion Branded Apps

While there have been an increasing number of researches done on branding and consumer behavior especially on brand personality, social status and vanity and its influence on purchase intention, there are little researches that focus on the influence of all these factors collectively on Apps purchase intention. In addition, the fact that the influence of some factors will vary from country to country could not be ignored. This chapter conceptually argues that brand personality, social status, and physical vanity are important in building luxury fashion branded Apps. While brand personality and luxury fashion branded Apps as an internal factor plays an important role in deciphering if it has an influence on an individual's Apps purchase intention for luxury fashion brands; therefore, it is important to look into how external factors have an influence on an individual. The theoretical and future research directions are discussed.

Mobile Social Commerce

S-commerce and M-commerce become buzz word recent years. The social and mobile elements have brought new ways of thinking as well as challenging opportunities in e-commerce. In this chapter, we firstly introduce the concepts of online social commerce, its classifications and social shopping behaviors. Secondly, we analyze the evolution from online social commerce to mobile social commerce. Different case studies are given to demonstrate the concept of mobile social commerce, to precisely define how mobile and social feathers add value to traditional e-commerce.

How Cross-Platform Technology Can Facilitate Easier Creation of Business Apps

Applications for mobile devices – apps – have seen unprecedented growth in importance. Ever better apps keep propelling the proliferation of mobile computing. App development is rather easy, particularly if it is based on Web technology. However, implementing apps that are user friendly and useful in the long-run is cumbersome. Thereby, it typically is expensive for corporate developers. Nonetheless, business apps are embraced by enterprises. To overcome the overhead of developing separately for multiple platforms and to mitigate the problems of device fragmentation, cross-platform development approaches are employed. While many such approaches exist, few have found widespread usage. In this chapter, we argue what the path towards future solutions could look like. We thereby take a rather technological look, but always keep business-orientation in mind. Our findings suggest that much effort is needed to enable the next generations of business apps. However, such apps will provide many merits and possibilities. Moreover, they provide the chance to master several of today's challenges.

Apps-Commerce in Emerging Markets

The Internet and Apps related technologies are considered as information “super highway” since they are able to connect people, computers, and data to one another. Because of them, a new communication medium has risen, which provides an access to the large flow of information across various broad extensions. As a consequence, there has been a need for understanding the behaviors of online consumers, since Information Technology and its usage have had a massive impact on shopping behaviors as well as the rate of market success. This chapter's aim will be to sanitize the current understanding of Apps/online consumer behavior to shape Apps marketing strategies and implementations.

Augmented Reality Apps for Tourism Destination Promotion

Current chapter focuses on the effectiveness of Augmented Reality (AR) supported applications for mobile and wearable devices during the visitation of tourist destinations. AR as an innovative technology tool becomes inseparable part of destinations' marketing in different countries across the world. However, the use of AR for marketing purpose in tourism destinations is fully dependent on access and resource availabilities. Hence the effective of AR application in tourism destination marketing remains a subject to detailed and accurate information availability of a particular destination or a region. This chapter draws particular reference to the AR supported ‘Mobile guides' that replaced conventional human tourist guides. The chapter is indebted to AR literature written in the Turkish. Results demonstrate that AR as an innovative technology can be applied for tourism destination promotion.

Post-Purchase Apps Usage Attitudes

The importance of relationship between customer and retailer has become prevalent in the ever-increasing competitive online market. The customers buying process often begin with the downloading of the required Apps in relation to the products they intended to purchase. Hence, customer satisfaction depends on customers' post-purchase evaluation on their experience with the use of the Apps. The aim of this chapter is to conceptualize the apps usage for online shopping, by examining the role of trust and satisfaction gained from the market interaction between the customers and retailers. Customers rely heavily on the information as well as the experiences encountered from the use of the apps. The retailers need to gain insights from the customer's perspective on the apps usage in order to improve customer relationship. This has impact on retailers' marketing efforts for winning the customers' loyalty.

Essential of Apps Marketing Implementation and E-Commerce Strategies

Consumer behaviors and attitudes represent a continuously evolving field, thus, by understanding consumer behavior towards Apps from marketing strategy standpoint, managers can benefit from acquiring much information from applying and translating new insights into strategies and tactics that could be helpful for retailer's decision makers. Furthermore, the buying behavior of online shoppers is substantial in the prosperity of Apps marketing strategies and by identifying and understanding the factors that influence the consumer's buying decision, Apps retailers can design their online marketing strategy accordingly to maximize customer satisfaction and ultimately increase the sales volume. This chapter mainly proposed an integration of Internet consumer attitudes, behavior and Apps marketing strategy. This chapter is twofold in terms of having implications both in theory and practice. Indeed, this study helps in understanding consumer decision-making process in Apps environment and produce new knowledge to online and Apps retailers, marketing managers as well as marketing and IT scholars. The Apps related technologies have developed as an important medium for marketing in various areas, including expanded geographic scope, novel opportunities for appreciating customers and offering cost efficiencies.

Security Problems in Cloud Computing Environments

Cloud computing technology is a relatively new concept of providing scalable and virtualized resources, software and hardware on demand to consumers. It presents a new technology to deliver computing resources as a service. It offers a variety of benefits like services on demand and provisioning and suffers from several weaknesses. In fact security presents a major obstacle in cloud computing adoption. In this chapter, we will deal with security problems in cloud computing systems and show how to solve these problems using a quantitative security risk assessment model named Multi-dimensional Mean Failure Cost (M2FC). In fact, we present first a deep analysis of security issues related to cloud computing environments and then propose a generic framework that analysis and evaluate cloud security problems and then propose appropriate countermeasures to solve these problems.

Let´s Talk SMAC

Social Mobile Analytics and Cloud – SMAC the new abbreviation that every business leader is thinking off. It is also part of everyone's lives these days. SMAC technologies are creating enormous opportunities across industries while the consumer willingly gives up personal information. Cloud technologies have made it possible to collect and store such large amounts of data. While each of these four technologies are able to enhance the business on its own, using these four technologies together as a stack has changed the way businesses are looking to maximize their customer base, enhance brand value and off course, increase company profit. For example, SMAC has forced businesses leaders to make analytics part of their marketing strategy and business operation as a whole.

The Future of Apps

Apps have the solutions for many things and consumers have them right in their pocket. Just think about a holiday. From the booking of flight tickets, making a hotel reservation, sharing it with your friends, ordering a rental car, paying for apparel, and so on. You can use your smartphone for almost everything these days and most apps are connected with social media sites. Even though many users do not want to pay lots of money for apps, experts still forecast huge growth. There is a big different on how consumers used apps 5 years ago and how they use apps today. Today consumers are demanding apps that can fulfil many different needs and are much more individualized. This high and consuming demand forces the developers the use large amounts of data before they can be able to meet these needs.