When we talk about products with a low impact on the environment, e.g., organic, traditional, or having the European ecological label, their sales are a central element of the economy. Many variables and local cultural values influence consumer behavior, including education and life requirements. Sustainable development involves education on consumption habits and low-environmental-impact production. This article aims to identify the role of education and remuneration in the consumption of sustainable products. Different working hypotheses are formulated. The first hypothesis of our study tests the existence of a direct correlation between the consumer’s level of education and their opinion on consuming low-environmental-impact products, influencing the ability to make appropriate decisions. The second one refers to the level of income and consumption behavior. The research method is a statistical one, based on a quantitative analysis and using a questionnaire as a tool. For 60% of the high-level graduate respondents, a product’s source is significant in their choices. Over 70% of the responders who earn above the median income believe it is essential to consume organic products. The results obtained confirm our initial assumptions. Our findings underline the current knowledge regarding consumption of sustainable products, their characteristics, and consumers’ interest in them.
Consumers’ Intention and Cognition for Low-Carbon Behavior: A Case Study of Hangzhou in China
