Market orientation and technological innovation: the moderating role of entrepreneurial support policies

2014 ◽  
Vol 11 (3) ◽  
pp. 645-671 ◽  
Author(s):  
Li Cai ◽  
Qing Liu ◽  
Xiumei Zhu ◽  
Shengliang Deng
Keyword(s):  
Market Orientation ◽  
Technological Innovation ◽  
Moderating Role

Market orientation, innovation commercialization capability and firm performance relationships: the moderating role of supply chain influence

2017 ◽  
Vol 32 (7) ◽  
pp. 913-924 ◽  
Author(s):  
Jeen-Su Lim ◽  
William K. Darley ◽  
David Marion
Keyword(s):  
Supply Chain ◽  
Firm Performance ◽  
Market Orientation ◽  
Innovation Management ◽  
Strategy Formulation ◽  
Content Type ◽  
Positive Effects ◽  
The Impact ◽  
Moderating Role

Purpose The study aims to explore supply chain influence (SCI) on the linkages among market orientation, innovation capabilities and firm performance (FP), using the resource-based view as a theoretical backdrop. Design Survey data from 182 top managers who are involved in strategy formulation and innovative direction of their companies was collected and analyzed using moderated multiple regression analysis. Findings Results revealed a moderating role of the SCI in that the proactive market orientation (PMO) and FP relationship is stronger when SCI is high, and innovation commercialization capability (ICC) and FP relationship is stronger when SCI is low. Practical implications Firms pursuing high PMO strategy must collaborate with supply chain function to achieve the full effect of PMO. Additionally, as supply chain is critical to meeting customers’ needs, these firms should allow supply chain to exert greater influence to enjoy the positive effects of PMO in addition to ensuring full integration into marketing strategy implementation. Also, firms with high ICC need to limit SCI to maximize the benefit of ICC on FP, just as innovation management needs to be cognizant of other functional areas. Originality/value The study investigates the potential moderating role of SCI on the relationships among market orientation, ICC and FP. The study fills a gap in the understanding of the nature and role of supply chain in the marketing–supply chain interaction, and the impact on FP.

scholarly journals Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation

2019 ◽  
Vol 35 (7-8) ◽  
pp. 662-692 ◽  
Author(s):  
Mujahid Mohiuddin Babu ◽  
Hongfei Liu ◽  
Chanaka Jayawardhena ◽  
Bidit Lal Dey
Keyword(s):  
Market Orientation ◽  
Employee Orientation ◽  
Moderating Role

scholarly journals Integrator’s Coordination on Technological Innovation Performance in China: The Dual Moderating Role of Environmental Dynamism

2019 ◽  
Vol 12 (1) ◽  
pp. 308
Author(s):  
Lina Mao ◽  
Jinghua Li ◽  
Changwei Guo
Keyword(s):  
Technological Innovation ◽  
Dynamic Environment ◽  
Innovation Performance ◽  
Strategic Development ◽  
Trade Friction ◽  
Product Systems ◽  
Complex Product Systems ◽  
The Relationship ◽  
Moderating Role

As the backbone of national strategic development, Complex Product Systems (CoPS) have made great achievements in China, the world’s largest demand market and second largest economy. However, their further development is challenged by the dynamic environment, including the ongoing Sino-US trade friction, for example. The aim of this research is to investigate the influence of the dynamic external environment on CoPS innovation. Based on contingency theory, this study identifies and investigates the moderating effects of technological and market dynamism on the relationship between the integrator’s coordination and its technological innovation performance. Using survey data from 209 CoPS integrator enterprises in China, the findings show that (1) the positive effect of an integrator’s coordination on technological innovation performance is strengthened by technological dynamism, while (2) weakened by market dynamism. In addition, (3) the technological dynamism acts as a higher-order moderating role in inhibiting the negative moderating effect of market dynamism on the main effect in general. Furthermore, (4) an unexpected but inspiring finding shows that the integrator’s coordination facilitates innovation most when both the technology and market dimensions are highly dynamic. This study may indicate that managerial recognition may have significant influence on enterprise’s behavior.

scholarly journals THE MODERATING ROLE OF TECHNOLOGICAL INNOVATIONS ON THE RELATIONSHIP BETWEEN OPERATIONAL PERFORMANCE AND PATIENT SATISFACTION

2021 ◽  
Vol 4 (2) ◽  
pp. 176-184
Author(s):  
Sulaiman Abdullahi Bambale ◽  
Kaltume Mohammed Kamselem ◽  
Saheed Ademola Lateef ◽  
Ng Mui Qing ◽  
Abdullahi Bala Ado
Keyword(s):  
Patient Satisfaction ◽  
Technology Acceptance ◽  
Organizational Performance ◽  
Technological Innovation ◽  
Operational Performance ◽  
Technological Innovations ◽  
Acceptance Model ◽  
The Relationship ◽  
Moderating Role

Abstract: The main purpose of this study is to explore the moderating role of technological innovations on the relationship between operational performance towards patient satisfaction. The study presented the first step towards a systematic and theoretical approach in understanding the patient satisfaction. To achieve this, the theory synthesizing and model approaches are adopted. Self-administrated questionnaires will be used to gather data. The findings highlighted that healthcare establishments need to focus on technology-based services due to the decreasing level of satisfaction when population rises. In order to cope with this issue, technological based management system and equipment’s need to be introduced to enhance the operational performance of hospitals, which reduces the delays in treatment and ease the burden of practitioners. The strategy also brings improvement in patient care services and higher level of trust towards hospitals. The study also benefits scholars and open a new avenue for researchers and academia. The paper concluded that appropriate measuring protocols such as technology acceptance model (TAM) and technology readiness model (TRM) need to be incorporated to effectively gauge the effectiveness of the organizational performance and patient satisfaction in the light of technological innovation. Keywords: Technological innovation, Operational performance, Patients satisfaction

The moderating role of environmental munificence on innovativeness in B2B markets

2019 ◽  
Vol 35 (5) ◽  
pp. 795-802
Author(s):  
Misra Cagla Gul
Keyword(s):  
Multiple Regression ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Positive Impact ◽  
Middle Level ◽  
Content Type ◽  
Environmental Munificence ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to understand the relationship between two business orientations, namely, entrepreneurial orientation and market orientation, and innovativeness taking into account the moderating influence of environmental munificence. Design/methodology/approach This is a multiple respondent quantitative study. A total of 312 marketing managers middle level and above from 79 firms participated in the survey. Multiple regression and hierarchical multiple regression was the method of choice for data analysis. Findings Findings indicate that environmental munificence moderates the entrepreneurial orientation – innovativeness relationship. Findings reveal that even though a significant impact of entrepreneurial orientation is not present on innovativeness, this insignificance may be due to environmental munificence. Market orientation has a direct positive impact on innovativeness, and environmental munificence negatively moderates this relationship suggesting that when the environment is less munificent, the market orientation – innovation link becomes stronger. Practical implications Managers should be aware that the more munificent an environment becomes, having an entrepreneurial orientation will be more important for innovativeness. In addition, results of this study suggest that being market oriented more strongly impacts a firm’s ability to innovate in non-munificent environments where growth opportunities are undesirable. Originality/value This study is unique in that it is a multi-respondent study with respondents from different layers of each participating organization, incorporating the moderating impact of the business environment’s munificence on business orientations–innovativeness relationship.

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