The moderating role of environmental munificence on innovativeness in B2B markets

2019 ◽  
Vol 35 (5) ◽  
pp. 795-802
Author(s):  
Misra Cagla Gul
Keyword(s):  
Multiple Regression ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Positive Impact ◽  
Middle Level ◽  
Content Type ◽  
Environmental Munificence ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to understand the relationship between two business orientations, namely, entrepreneurial orientation and market orientation, and innovativeness taking into account the moderating influence of environmental munificence. Design/methodology/approach This is a multiple respondent quantitative study. A total of 312 marketing managers middle level and above from 79 firms participated in the survey. Multiple regression and hierarchical multiple regression was the method of choice for data analysis. Findings Findings indicate that environmental munificence moderates the entrepreneurial orientation – innovativeness relationship. Findings reveal that even though a significant impact of entrepreneurial orientation is not present on innovativeness, this insignificance may be due to environmental munificence. Market orientation has a direct positive impact on innovativeness, and environmental munificence negatively moderates this relationship suggesting that when the environment is less munificent, the market orientation – innovation link becomes stronger. Practical implications Managers should be aware that the more munificent an environment becomes, having an entrepreneurial orientation will be more important for innovativeness. In addition, results of this study suggest that being market oriented more strongly impacts a firm’s ability to innovate in non-munificent environments where growth opportunities are undesirable. Originality/value This study is unique in that it is a multi-respondent study with respondents from different layers of each participating organization, incorporating the moderating impact of the business environment’s munificence on business orientations–innovativeness relationship.

scholarly journals Impact of founder CEO and CEO ownership on entrepreneurial orientation, moderating role of CEO narcissism

2019 ◽  
Vol 13 (2) ◽  
pp. 153-167 ◽  
Author(s):  
Aiza Shabbir ◽  
Shazia Kousar
Keyword(s):  
Entrepreneurial Orientation ◽  
Design Methodology ◽  
Sampling Method ◽  
Content Type ◽  
Validated Questionnaires ◽  
Direct Association ◽  
Ceo Narcissism ◽  
The Relationship ◽  
Moderating Role

Purpose This study aims to explore the moderating impact of narcissism overload on the relation between founder CEO and entrepreneurial orientation (EO) in registered private schools of Pakistan. Design/methodology/approach Data were collected through a stratified random sampling method with the help of previously validated questionnaires. A sample of 121 replies was gathered for analysis. SPSS has been used to find the results. Findings Results depict that CEO narcissism moderates the relation between founder CEO and EO and does not moderate the relationship between and CEO ownership and EO. Originality/value Many studies focused on the founder personality characteristics (such as generalized self-efficacy or locus of control) are not directly observed, but rather inferred their effect indirectly. The study contributes to examine how the founder CEO variable interacts with CEO personality to influence EO. This study will propose a practical approach to investigate whether and how the narcissism constructs moderate the founder CEO–EO relationship. Direct association between stock ownership and EO will also be examined.

Examining the impact of market orientation on service quality in shipping companies: the role of risk propensity

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Angelos Pantouvakis ◽  
Maria Karakasnaki
Keyword(s):  
Service Quality ◽  
Market Orientation ◽  
Risk Propensity ◽  
Confirmatory Factor Analyses ◽  
Content Type ◽  
The Impact ◽  
First Time ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this study is to investigate the relationship between market orientation and service quality in the context of shipping companies. Moreover, this study aims to explore the moderating role of risk propensity in the above-mentioned relationship. Design/methodology/approach A research study was carried out on a sample of 255 shipping companies located in Greece. Data were obtained through a structured questionnaire from the managing directors or other senior executives. Data were analyzed through exploratory and confirmatory factor analyses, while the hypothesized relationships were determined through regression analyzes. Findings The analysis of the empirical data shows that intelligence generation and responsiveness have a positive and significant impact on the service quality of shipping companies. Also, the findings showed that this relationship is influenced by the degree of risk propensity, revealing, thus its moderating role on the market orientation – service quality link. Originality/value The current study contributes to the literature by examining for the first time the moderating role of risk propensity in the relationship between market orientation and service quality. Additionally, this is the first study that attempts to investigate the way the dimensions of market orientation predict service quality in the context of shipping companies.

Is polychronicity a panacea for innovative work behavior among nursing staff? Job embeddedness and moderating role of decentralization

2019 ◽  
Vol 24 (1) ◽  
pp. 173-189 ◽  
Author(s):  
Zahid Yousaf ◽  
Abdul Majid ◽  
Muhammad Yasir
Keyword(s):  
Positive Impact ◽  
Job Embeddedness ◽  
Work Behavior ◽  
Healthcare Sector ◽  
Design Data ◽  
Content Type ◽  
Innovative Work ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to explore how polychronicity enables the possibility for nurses to behave in an innovative way through job embeddedness (JE). The notion of polychronicity remained an unexplored topic, especially in healthcare sector. This paper also investigates the moderating role of decentralization. Design/methodology/approach The study is drawn from a survey research based on a cross-sectional design. Data were collected from 117 doctors (supervisors) and their sub-ordinates (576 nurses) from public sector hospitals. To analyze the relationship among variables, this study used descriptive, correlation and hierarchical multiple-regression approach. Findings Results showed that polychronic behavior of nurses positively affects their innovative work behaviors (IWB). Furthermore, JE acts as a bridge in the relationship of polychronicity and IWB. Moreover, decentralization strengthens the relationship between polychronicity and IWB. Originality/value This research significantly contributes to existing literature by adding new knowledge about the positive impact of polychronicity on IWB. Moreover, this study adds to literature by analyzing the mediating role of JE in the relationship between polychronicity and IWB.

Organizational agility: do agile project management and networking capability require market orientation?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Adler Haymans Manurung ◽  
Randy Kurniawan
Keyword(s):  
Project Management ◽  
Organizational Performance ◽  
Market Orientation ◽  
Organizational Agility ◽  
Content Type ◽  
Telecommunication Technology ◽  
Agile Project Management ◽  
The Relationship ◽  
Moderating Role

PurposeThis study aims to examine the joint impact of networking capability and agile project management on organizational agility of telecommunication technology providers' in Indonesia. The study also examines the moderating role of market orientation as a predominant strategic orientation on the relationship between agile project management and organizational agility.Design/methodology/approachResearch data were collected via a questionnaire survey from the executive management of telecommunication technology providers in Indonesia to obtain 150 valid questionnaires for analysis. This study analyzed the overall model fit and causal relationship using confirmatory factor analysis and structural equation modeling.FindingsThe results indicate that networking capability positively affects organizational agility. However, agile project management's significant effect on organizational agility occurs only when the relationship is moderated by market orientation. The results of the study also demonstrate that organizational agility positively affects organizational performance.Research limitations/implicationsThis study is based on a cross-sectional nature and might fail to capture the studied variables' dynamic over an extended period.Originality/valueThe study enriches the previous literature in organizational agility by presenting the collective impact of networking capability and agile project management and the moderating role of market orientation. However, dissimilar with major prior studies, the results indicate that agile project management's direct effect on organizational agility is not significant. Agile project management needs to be moderated by market orientation to create exceptional customer values and overcome the competition for the organization to achieve organizational agility, responsiveness and adaptability to address customers' needs and requirements. Furthermore, the study's result corroborates the importance of organizational agility to achieve organizational performance in the highly dynamic telecommunication industry.

Entrepreneurial orientation and performance of SMEs: the roles of marketing capabilities and social media usage

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Perengki Susanto ◽  
Mohammad Enamul Hoque ◽  
Najeeb Ullah Shah ◽  
Andel Hopi Candra ◽  
Nik Mohd Hazrul Nik Hashim ◽  
...  
Keyword(s):  
Social Media ◽  
Entrepreneurial Orientation ◽  
Marketing Capabilities ◽  
Content Type ◽  
Media Usage ◽  
The Relationship ◽  
Mediation Moderation ◽  
Moderating Role ◽  
Insight Into

Purpose Small and medium-sized enterprises (SMEs) are an important contributor to emerging countries’ economic growth. However, SMEs have been struggling to sustain their performance in a highly competitive environment. Thus, this study aims to re-examine the effect of SMEs’ entrepreneurial orientation (EO) on firms’ performance during the COVID-19. This study has also studied the moderating role of social media usage and the mediating role of marketing capabilities and social media usage. Design/methodology/approach This study used a structured questionnaire for data collection, where the unit of analysis was the manager or owner of SMEs. The data were analyzed using partial least square-structural equation modeling. Findings The findings show that an EO has a significant and positive effect on an SME’s performance, but the outcomes are conditional on the role of social media and marketing capabilities. The empirical results reveal that marketing capabilities significantly mediate the relationship between EO and SME performance. In addition, social media usage moderates the relationship between EO and SME performance and it also partially mediates the EO-performance nexus of SMEs. Finally, this study discovers that the EO-Performance nexus of SMEs is serially mediated by social media usage and marketing capabilities. Research limitations/implications This study has important implications for SMEs that are seeking to gain a competitive advantage. For example, an SME should deploy market activities through social media channels. In situations such as a pandemic and uncertainty, this could be the most effective tool. Originality/value This study builds a theory-based mediation-moderation model to explain the link between EO and SME performance. In explaining mediation-moderation effects, the current study provides insight into EO-performance relationships. Moreover, the current model facilitates exploring whether serial mediation passes through social media usage and market capabilities. Therefore, with new findings, the study extends the literature on serial mediation in the EO-performance of SMEs. Additionally, this study extends the literature on the moderating role of social media on SMEs in Indonesia, which has not been investigated. Besides, the current study adds new insight into the EO-performance of SME in COVID-19 condition.

Innovation capability and SME performance in times of economic crisis: does government support moderate?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Innocent Otache ◽  
Obal Usang Edet Usang
Keyword(s):  
Economic Crisis ◽  
Dynamic Capabilities ◽  
Positive Impact ◽  
Vital Role ◽  
Government Support ◽  
Innovation Capability ◽  
Content Type ◽  
The Relationship ◽  
Moderating Role

PurposeDrawing on the dynamic capabilities theory, the purpose of this study is to empirically explore the moderating role of government support (GS) in the relationship between innovation capability (IC) and small and medium-sized enterprise (SME) performance in times of economic crisis.Design/methodology/approachThe study adopted a descriptive research design and collected data from 234 SMEs drawn from the six geopolitical zones of Nigeria using a self-reported questionnaire. PLS-SEM was performed to test the hypotheses.FindingsThe results showed that IC was positively associated with SME performance. Further analysis indicated that GS had a strong positive impact on SME performance and positively moderated the relationship between IC and SME performance.Originality/valueThere is a paucity of studies that specifically explore the moderating role of GS in the relationship between IC and SME performance. This study contributes to the literature on SMEs by demonstrating the moderating effect of GS on the relationship between IC and SME performance in times of economic crisis. The study offers valuable insights into the vital role played by IC and GS in times of economic crisis.

The relationship between CRM and customer loyalty: the moderating role of customer trust

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mirza Mohammad Didarul Alam ◽  
Rashed Al Karim ◽  
Wardha Habiba
Keyword(s):  
Customer Loyalty ◽  
Banking Sector ◽  
Positive Impact ◽  
Customer Engagement ◽  
Customer Knowledge ◽  
Content Type ◽  
Customer Trust ◽  
The Relationship ◽  
Moderating Role

PurposeThe present study investigates the moderating role of customer trust in customer relationship management (CRM) components and customer loyalty relationships in the context of the baking sector in Bangladesh.Design/methodology/approachData were collected through a survey using a structured questionnaire from 350 customers of commercial banks in Bangladesh.FindingsThe key finding is that all CRM components (customer orientation, customer advocacy and customer knowledge) except customer engagement have positive impact on customer loyalty. Moreover, customer trust only moderates the relationship between customer knowledge and customer loyalty, whereas other CRM components and customer loyalty do not moderate by trust.Originality/valueThe findings of the study add to the substantial pool of knowledge on CRM components, customer trust and customer loyalty literature. More specifically, the moderating role of customer trust between customer knowledge and customer loyalty is the novel contribution of this research which will enrich the existing CRM literature particularly in the banking sector of Bangladesh.

scholarly journals Moderating Role of Access to Finance on Entrepreneurial Orientation, Market Orientation, Learning Orientation and SMEs Performance of Gem and Jewelry Industry in Thailand

2017 ◽  
Vol 3 (1) ◽  
pp. 109-120
Author(s):  
Mohd Noor Mohd Shariff ◽  
Nifaosan Raden Ahmad ◽  
Muhammad Haroon Hafeez
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Primary Data ◽  
Learning Orientation ◽  
Clear Understanding ◽  
Access To Finance ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Purpose: This study aims to propose a model that depicts the moderating effect of access to finance on the relationship between entrepreneurial orientation, market orientation, learning orientation and SMEs performance. Design/Methodology/Approach: This study adopts a survey research design by collecting primary data from the respondents due to the study involves collecting data directly from SME owner-managers in order to determine the moderating role of access to finance on the relationship between entrepreneurial orientation, market orientation, learning orientation and SMEs Performance.  Findings: This study will provide a clear understanding of the impact of entrepreneurial orientation, market orientation, learning orientation on firm performance in the area of strategic management and entrepreneurship.    Implications/Originality/Value: The findings will be beneficial to owner-managers of SMEs to understand the key factors that should be encouraged and avoided in improving business performance.

scholarly journals Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hossein Mansouri ◽  
Saeed Sadeghi Boroujerdi ◽  
Michael Polonsky ◽  
Maizaitulaidawati Md Husin ◽  
Mehdi Seydi
Keyword(s):  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Internal Marketing ◽  
Content Type ◽  
Sports Clubs ◽  
Mediating Role ◽  
Sports Club ◽  
Employees Satisfaction ◽  
The Relationship

PurposeThis study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs.Design/methodology/approachThe research is a descriptive-correlational study based on private sports clubs employees within Iran (Sanandaj). A theoretical model was developed based on the literature and tested using SPSS and PLS-SEM software.FindingsThe findings indicate a positive relationship between internal marketing and employees' entrepreneurial orientation. Market orientation has also played a positive mediating role in the relationship between internal marketing and entrepreneurial orientation.Originality/valueThe results suggest a higher level of market orientation in the organization can increase teamwork and, consequently, entrepreneurship development among employees. This is important in sports clubs as employees have a significant role in the success of the sports club. Club employees' satisfaction, generated through internal marketing, provides is a prerequisite for customer satisfaction. This therefore creates an environment supportive of entrepreneurial orientation in the club.

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