We Seek and Use Visual Structure

Author(s):  
Jeff Johnson
Keyword(s):  
Semiotica ◽  
2018 ◽  
Vol 2018 (220) ◽  
pp. 123-153
Author(s):  
Andrea Rocci ◽  
Sabrina Mazzali-Lurati ◽  
Chiara Pollaroli

AbstractThe aim of this article is to contribute to the theoretical development of multimodal metonymy and the argumentative and rhetorical role that the trope can fulfil in multimodal advertising campaigns. A model for the analysis of multimodal tropes in page-based advertising messages is developed by drawing insights from different disciplines. This model involves the identification of the elementary and layout components of the message, the description of its multimodal structure (in terms of the visual structure and the contribution of the verbal component), the reconstruction of its meaning operation, and the reconstruction of its enthymematic structure. In particular, the meaning operation is reconstructed by the employment of Conceptual Integration Theory, which we have slightly revised in order to better account for metonymical mappings. The enthymematic structure is reconstructed following the Argumentum Model of Topics, a model of argument schemes that enables one to make explicit the contextual and the logical dimensions of arguments. Based on the tenets of the two frameworks, we claim that multimodal metonymy condenses and gives access to a complex chain of connections, which mirrors the argumentation the audience is invited to infer. This argumentation is based on causal schemes of reasoning. This claim results in the in-depth analysis of both a billboard belonging to an anti-AIDS campaign and a social campaign by Greenpeace against the use of environmental-damaging paper for toy packages by Mattel.


1999 ◽  
Vol 88 (2) ◽  
pp. 515-530 ◽  
Author(s):  
Thomas M. Nelson ◽  
Thomy H. Nilsson ◽  
David J. Piercey ◽  
Thomas Johnson ◽  
Jorge Frascara ◽  
...  
Keyword(s):  

Author(s):  
Novian Denny Nugraha ◽  
Sonson Nursholih

The simbol of municipality (big city) in Indonesia is changing from time to time, as well as changing according to the social and cultural conditions of the city. If in colonial era the simbol of the city is a representation of the power of the government or rule, and then the phenomenon is now beginning to change in the current era, where the simbol of the city functioned also for the needs of tourism. In the late Dutch East Indies colonial era around 1930s, some cities were considered to be self-reliant by government and economy, so that the government at that time made a simbol for the need to run the wheels of his government. The interesting phenomenon of the simbol of the city simbolically is the existence of simbols that are displayed, both simbols affiliated to the ruler (Dutch East Indies) and also the simbol that is a typical simbol of the city's local tradition. Composition and relationship between simbols in the city simbol is interesting to be studied and analyzed. Especially at visual structure area and meaning representation. The analysis is done by qualitative research method which is descriptive interpretative with semiotics theory approach for sign analysis and using postcolonial theory for understanding the meaning of the city simbol. The results of the analysis both in the visual structure and in the meaning shows the existence of different types of simbols that appear, as well as the discovery of the difference of simbol dominance in each simbol of the city. The relation between the simbols generated from the composition of the visual structure results in a new understanding, which in the postcolonial perspective will be interpreted by a binary opposition relationship, or the dominant/hegemonic relationship between the colonial government and the colony state, between “The Other” and “The Occident”, or between colonizing and colonized countries. Furthermore, the simbolic relation on the visual structure and meaning resulted in the ideological significance of the sociocultural conditions of the community at that time.


Author(s):  
Valentina V. Kuzlyakina ◽  
Marina V. Nagaeva

Laboratory work is an important element in engineering training, which should correspond to up-to-date tendencies in computer-based technologies in design, production, maintenance and preserving mechanisms. Computer-based laboratory work consists of 16 assignments. Seven assignments are carried out on laboratory stands, the remainder are provided on PC, using programs like “Visual Structure Editor”, “DYNAMO”, “APM Win Machine”. The system Visual Structure Editor (VSE) is designed by specialists of “Machine Mechanics and Computer-Aided Design” department, of the Maritime State University named after adm.G.I.NEVELSKOY, Vladivostok, under the direction of prof. Valentina V. Kuzlyakina. The system APM (Automated Projecting of Mechanism) is designed by the research-and-production centre “APM” under the direction of prof.V.Shelofast, from the city of Korolyov, Moscow area. These systems are multifunctional. They allow project different mechanical systems at the stage of structural and parametrical synthesis, carry out strength calculations and design elements of machines and mechanisms. They are good in operation. Teachers and students easily master the systems. Laboratory works with computer support allow students to pass from a concrete object to modeling on a PC, and to solve complex engineering tasks during the education process.


2009 ◽  
Vol 62 (7) ◽  
pp. 1343-1355 ◽  
Author(s):  
Kylie J. Barnett ◽  
Joanne Feeney ◽  
Michael Gormley ◽  
Fiona N. Newell

In one of the most common forms of synaesthesia, linguistic–colour synaesthesia, colour is induced by stimuli such as numbers, letters, days of the week, and months of the year. It is not clear, however, whether linguistic–colour synaesthesia is determined more by higher level semantic information—that is, word meaning—or by lower level grapheme or phoneme structure. To explore this issue, we tested whether colour is consistently induced by grapheme or phoneme form or word meaning in bilingual and trilingual linguistic–colour synaesthetes. We reasoned that if the induced colour was related to word meaning, rather than to the acoustic or visual properties of the words, then the induced colours would remain consistent across languages. We found that colours were not consistently related to word meaning across languages. Instead, induced colours were more related to form properties of the word across languages, particularly visual structure. However, the type of inducing stimulus influenced specific colour associations. For example, colours to months of the year were more consistent across languages than were colours to numbers or days of the week. Furthermore, the effect of inducing stimuli was also associated with the age of acquisition of additional languages. Our findings are discussed with reference to a critical period in language acquisition on synaesthesia.


1994 ◽  
Vol 122 (1) ◽  
pp. 72-92 ◽  
Author(s):  
Roger M. Wakimoto ◽  
Cathy J. Kessinger ◽  
David E. Kingsmill
Keyword(s):  

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