scholarly journals Market-driven management of start-ups: The case of wearable technology

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Milad Dehghani ◽  
A. Mohammed Abubakar ◽  
Mohsen Pashna

The purpose of this paper is to identify and describe the drivers of lean approaches and successful management of wearable technology start-ups. The paper is a descriptive study that employed a case study methodology based on semi-structured interviews with ten start-ups’ managers in Wearable Technology 2017 conference. Participants were selected based on convenience sampling and the pre-set criteria. The current study contributes to this field through the main findings, which suggest that four stages need to be considered by starts-up for a successful market readiness, including the time of entry and overcoming market entry barriers, product attributes, product development process, and commercialization. Finally, findings were categorized in the form of an iterative learning loop model and also, practical strategies and methods were recommended for successfully going through each stage.

Author(s):  
Tamara L. Wandel

This chapter focuses on the role of social media consumption on older children and adolescents during the bereavement process of a childhood friend. Using case study methodology surrounding an 11-year-old girl's tragic death, surveys were administered to peers and semi-structured interviews with peers, counselors, and the deceased's mother were conducted in order to collect in-depth information on the opinions and feelings of those utilizing social media as they cope with loss, specifically the loss of a friend. The idea of virtual mourning is significant to explore as social media is ubiquitous for most older children and adolescents.


Author(s):  
Abdeleh Bassam Al Amoush ◽  
Kamaljeet Sandhu

Digital learning management systems (DLMSs) are an important and a necessary educational tool for learning activities. The universities are using the digital LMS (DLMS) tools that are unique to their environment. Different universities have different DLMS tools that are software driven and allow the users (management, instructors, and students) to use them for regular tasks. This research discusses the qualitative data collected using the case study methodology. In this research, case study design was selected for the qualitative methodology and semi-structured interviews were employed as the data collection method. The research provides an analysis of the interviews, to gain insights into instructors' perspectives regarding the factors influencing the implementation of the digital learning management system in the higher education sector.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Atif Saleem Butt

PurposeThis paper explores the steps/countermeasures taken by firms to address supply chain disruptions in the wake of COVID-19.Design/methodology/approachThis study employs a case study methodology and employs 46 semi-structured interviews with senior managers of the three buying firms, four distribution centres and four supplying firms based in four countries (Pakistan, Sri Lanka, China and India).FindingsResults reveal that manufacturers are refining production schedules to meet the production challenges. Distributors are working with secondary suppliers to meet the inventory shortage. Finally, supplying firms are evaluating the impact of demand, focusing on short-term demand-supply strategy, preparing for channel shifts, opening up additional channels of communication with key customers, understanding immediate customer’s demand and priorities and finally becoming more agile.Research limitations/implicationsThere are some limitations to this study. First, the results of this study cannot be generalized to a wider population. Second, this study explores the interpretations of senior managers based in four Asian countries only.Practical implicationsSupply chain firms can use these findings to understand how COVID-19 is affecting firms. Firms can also use the suggestions provided in this study to mitigate the impact of COVID-19 and make the best out of this pandemic.Originality/valueThis study contributes to the supply chain disruption literature by exploring the robust countermeasure taken by supply chain firms amid COVID-19 outbreak. In particular, it explores such countermeasures from the perspective of three different entities (buyer, supplier and distributor) based in four different countries in the South Asian region.


2020 ◽  
Vol 13 (8) ◽  
pp. 167
Author(s):  
Wendy Sánchez-Casanova ◽  
Bendreff Desilus

This paper aims to examine the redefinition of rural actors and practices in the context of the Wind Farm Corridor of the Isthmus of Tehuantepec. That redefinition addresses issues such as the benefits of wind farms, the role of the land in the use of wind energy, requirements for the use of wind, arguments of disagreement with wind farms, manifestations of that disagreement, and the feasibility of community wind farms. Adopting a case study methodology from a qualitative perspective, and “worded” data collected through semi-structured interviews, it was detected that, despite the disapproval of residents of the Oaxacan Isthmus due to a dispossession claimed to the Federal Electricity Commission (Comisión Federal de Electricidad, CFE) and private companies, many of the landowners in Ciudad Ixtepec have decided to become wind entrepreneurs by a community wind farm, facing opposition and mistrust regarding their capacities.


2016 ◽  
Vol 32 (3) ◽  
pp. 717-728 ◽  
Author(s):  
Shilpa Iyanna

The contemporary view in marketing literature is that value is a subjective process created and defined by consumers during use. This perspective of value is emphasised by high-quality interactions between the company and the customer, enabling the co-creation of unique value. However, very little appears to be known about how consumers combine resources. The aim of this research is to provide an in depth understanding of how customers integrate their own and other resources in the context of value co-creation. The case study methodology, with in-depth semi-structured interviews as the methodological tool was employed in this paper. 33 interviews were conducted with first, second and third-year, business school undergraduate students. The paper provides evidence of resource integration and value co-creation being context or activity-dependent. In addition, the findings illustrate the pre-requisites and consequences of resource integration in the context of value co-creation. 


Author(s):  
Tamara L. Wandel

This chapter focuses on the role of social media consumption on older children and adolescents during the bereavement process of a childhood friend. Using case study methodology surrounding an 11-year-old girl's tragic death, surveys were administered to peers and semi-structured interviews with peers, counselors, and the deceased's mother were conducted in order to collect in-depth information on the opinions and feelings of those utilizing social media as they cope with loss, specifically the loss of a friend. The idea of virtual mourning is significant to explore as social media is ubiquitous for most older children and adolescents.


2020 ◽  
Vol 6 (4) ◽  
pp. 847-862
Author(s):  
Vladimir Antchak ◽  
Eleanor Adams

Purpose This paper aims to identify the key quality attributes a museum or art gallery should possess and enhance to become an attractive business event venue. Design/methodology/approach The research adopted a two-stage case-study methodology. Firstly, three museums were selected in Manchester, UK, to explore the venues’ approaches to hosting business events. These were the Lowry Art Centre, Salford Museum and Manchester Art Gallery. Secondly, a business event at another museum in the city, Science and Industry Museum, was accessed to explore the audiences’ perceptions and industry requirements regarding the organisation of events in museums. In total, 21 qualitative semi-structured and structured interviews were conducted with the event delegates, event planners and museums’ management. Findings Thematic analysis was applied to identify three key attributes: venue character, memorability and functionality and feasibility. Venue character refers to the overall appeal of a venue, including its history, status and interior design. Memorability refers to the authenticity and uniqueness of the attendee experience at a corporate event organised in a museum. Finally, functionality and feasibility deals with the availability of functional facilities, space flexibility and diverse venue regulations. Originality/value The findings of the research provide valuable insights to both museums and event companies. The research reveals the main benefits and drawbacks of using a museum or an art gallery as a venue for business events and suggests key aspects to consider while staging a business event in a cultural institution. Museums could apply the findings in marketing to emphasise their uniqueness, authenticity and flexibility.


2022 ◽  
Author(s):  
Camilo Peña Ramírez ◽  
Alberto Levy

Networks are an emerging area within the literature related to how entrepreneurs transfer knowledge, seek partnerships, and ultimately interact with others. Some terms with which this area has been defined are Business Networks, Knowledge Networks & Collaboration Networks. It is a cross-cutting phenomenon in various areas of knowledge, such as open innovation and entrepreneurship. However, the relevance of the use of networks for entrepreneurs and the development of global start-ups leads us to the need to propose a conceptual framework for the planning and administration of these business networks. It is an analytical investigation with a case study methodology. They are cases of the cities of Sao Paulo (Brazil) and Santiago (Chile) mainly of consulting and software services. From the models usually used in entrepreneurship, those with integrated tools and methodologies for the development of business networks by founders or administrators of start-ups.


Author(s):  
Rana Rehman ◽  
Ajmal Waheed

The current research work aims to explore major activities performed by the university students during academic misconducts and their perception regarding such activities. The study further explores the ethical limits drawn by the students about academic dishonesty. Case study methodology is utilized in this research. Sixty-one post graduate and doctoral students were interviewed. Pattern analysis is conducted to analyze the information received through structured interviews of the participants. Study founds the key activities through which students are involved in such misconducts and make a comprehensive agreement on academic dishonesty that has become the normal part of life in education system of Pakistan. Furthermore, students opined that these activities are ethically wrong habits and may be avoided.


Author(s):  
Marine Lisboa Alves Ferreira ◽  
Daiane Scopel Boff

Resumo: O presente artigo apresenta aspectos que circundam a monitoria acadêmica enquanto atividade de iniciação à prática docente nos cursos presenciais de Licenciatura em Matemática ofertados nas Instituições de Ensino Superior (IES) presentes na Serra Gaúcha. Para tal, discute-se a formação de professores de matemática e a mediação permanente de suas vivências em sua constituição enquanto professor, partindo do que a legislação e alguns autores explicitam acerca destas atividades. Utilizou-se como metodologia o estudo de caso, com entrevistas estruturadas e questões abertas. Foram entrevistados coordenadores dos cursos de Licenciatura em Matemática, orientadores de projetos e estudantes que exercem a função de monitor. Foi possível identificar e mapear o perfil dos projetos que possuem como variável a atividade de monitoria, bem como explicitar suas características, atribuições comuns aos monitores e o entendimento dos participantes em relação às atividades de monitoria. Ainda, constatou-se que estas atividades se dão de maneira bastante semelhante, tanto em diferentes projetos, quanto em diferentes IES e que vêm atingindo os objetivos intentos à sua criação. Palavras-chave: Iniciação à docência. Licenciatura em Matemática. Monitorias acadêmicas. MONITORING IN ACADEMIC DEGREE COURSES IN MATHEMATICS Abstract: This article presents aspects that surround the academic monitoring as initiation activity to the teaching practice in the classroom courses of Degree in Mathematics offered in Higher Education Institutions (HEIs) in the Serra Gaúcha. To this end, we discuss the training of mathematics teachers and the permanent monitoring of their experiences in their constitution as a teacher, starting from the legislation and some authors explain about these activities. It was used as the case study methodology, with structured interviews and open questions. Coordinators were interviewed of Degree courses in mathematics, guiding projects and students engaged in the monitor function. It was possible to identify and map the profile of projects that have as variable monitoring activity and explain its characteristics, common tasks to monitor and understanding of participants in relation to monitoring activities. Still, it was found that these activities take place in much the same way, both in different projects and in different IES and which have afflicted the thoughts goals to its creation Keywords: Initiation to teaching. Degree in Mathematics. Monitors academic.


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