An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation

2020 ◽  
Vol 28 (2) ◽  
pp. 71-82 ◽  
Author(s):  
Aman Abid ◽  
Paul Harrigan
Keyword(s):  
Social Media ◽  
Psychological Contract ◽  
Uses And Gratifications ◽  
Uses And Gratifications Theory ◽  
Dominant Orientation

scholarly journals How and why people are impolite in danmu?

2020 ◽  
Author(s):  
Jiayi Wang
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Focus Group ◽  
Uses And Gratifications ◽  
Focus Group Interview ◽  
Interview Data ◽  
Group Interview ◽  
Uses And Gratifications Theory ◽  
Video Sharing

Abstract This study explores how and why people are impolite in danmu. Danmu refers to anonymous comments overlaid on videos uploaded to video-sharing sites. Although there is wide recognition that impoliteness prevails in danmu, the questions of how and why people are impolite in this context have rarely been investigated. This study addresses this lacuna of research. Using both an analysis of comments identified as impolite by participants and an analysis of focus group interview data, this research identified seven impoliteness strategies, covering both conventionalised formulae and implicational impoliteness. By applying uses and gratifications theory, this study identified five uses and gratifications for performing impoliteness in danmu: social interaction, entertainment, relaxation, expression of (usually differing) opinions and finding connections. The dialectic of resonance and opposition that emerged from the data helped explain why impolite comments tended not to be perceived as inappropriate in danmu. Thus, this study contributes to the emerging research on impoliteness in social media.

scholarly journals Examining Social Commerce Intentions Through the Uses and Gratifications Theory

2021 ◽  
pp. 1203-1232
Author(s):  
Gokhan Aydin
Keyword(s):  
Social Media ◽  
Uses And Gratifications ◽  
Information Access ◽  
Survey Study ◽  
Purchase Decisions ◽  
Social Commerce ◽  
Uses And Gratifications Theory ◽  
Proposed Model ◽  
Networking Technologies ◽  
Use Of Social Media

Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has become an issue of utmost concern to retailers and related businesses. Adopting a uses and gratifications theory (UGT) perspective, the article aims to demonstrate motives of users utilizing social media in their purchase decisions. Drawing from digital marketing and e-commerce literature, relevant uses and gratifications for social commerce (s-commerce) were chosen as information access, escape, entertainment, passing time, cool and new trends, and socialization. The proposed model was analyzed and tested via OLS regression and ANOVA analysis using the data collected from a survey study on 361 subjects in Turkey. Information access, relaxing entertainment, and socialization motives emerged as significant antecedents of s-commerce intentions. No significant effect of demographics on social commerce intentions were observed in the analysis.

scholarly journals Spanish academics and social networking sites: Use, non-use, and the perceived advantages and drawbacks of Facebook, Twitter, LinkedIn, ResearchGate, and Academia.edu

First Monday ◽  
2019 ◽  
Author(s):  
Francisco Segado-Boj ◽  
Jesús Díaz-Campo ◽  
Erika Fernández-Gómez ◽  
María-Ángeles Chaparro-Domínguez
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Uses And Gratifications ◽  
Uses And Gratifications Theory ◽  
University Professors ◽  
Level Of Use ◽  
Depth Interviews

This study examines Spanish academics’ motives for using social networking sites (SNS) and their perceptions regarding the limitations of and drawbacks to social media. We analyse 18 in-depth interviews conducted with Spanish university professors chosen according to their disciplines, academic ranks and level of use. Our findings confirm prior research based on the uses and gratifications theory. Thus, we conclude that SNS are used for managing content, identifying experts in a researcher’s field of knowledge. In addition, academics need to manage different personal identities in each SNS they use.

Uses and Gratifications Theory dalam Media Sosial WA (WhatsApp)

2017 ◽  
Vol 5 (2) ◽  
pp. 27-37
Author(s):  
Ludwiq Suparmo
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Methodology ◽  
Uses And Gratifications ◽  
Mass Communications ◽  
Uses And Gratifications Theory ◽  
Uses And Gratification ◽  
The Social

It has been known for decades that the conventional mass communications have been eroded and transformed due to the information technology into advanced means of communication. One of these has become viral as the social media through WA (whatsApp) application, which surely has brought a phenomenal effect on the uses and gratifications theory that was more applied on mass communications. The research based on a qualitative methodology exploring to several WA Groups has revealed the rank of uses and gratification in using the WA social media.

Motivating issues affecting students’ use of social media sites in Ghanaian tertiary institutions

2018 ◽  
Vol 36 (1) ◽  
pp. 167-179
Author(s):  
Nasir Koranteng Asiedu ◽  
Edwin Ellis Badu
Keyword(s):  
Social Media ◽  
Social Engagement ◽  
Survey Methodology ◽  
Uses And Gratifications ◽  
Uses And Gratifications Theory ◽  
Content Type ◽  
Tertiary Institutions ◽  
Kwame Nkrumah ◽  
Use Of Social Media ◽  
Major Factors

Purpose Social media usage has become popular among the youth. The popularity and acceptance of this tool by the youth in large numbers make it necessary to find out more about the reasons why the youth are so interested in social media sites and as a result rely so much on it in every social engagement irrespective of the dangers or demerits it poses. The paper aims to discuss these issues. Design/methodology/approach With the adoption of survey methodology, this paper randomly selected 204 students majoring in sociology from University of Ghana and Kwame Nkrumah University of Science and Technology to participate in the study. Findings Using the uses and gratifications theory, this study identified the following: WhatsApp was found to be the most widely used social media tool in both institutions; chatting and keeping in touch with loved ones and maintaining distant relationships are the major factors that motivate students in both institutions to use social media sites. The results further indicated that students are highly influenced by social media sites and, therefore, this has become their main medium of communication within and outside campus. Practical implications Social media, one way or the other is controlling the world and everything in it. The exposure of students to this tool requires the taking of certain relevant measures to direct the focus of its usage in tertiary institutions. It is against this background that this paper strongly recommended its integration into the academic system and the enshrinement of social media policies in the handbook of university students in Ghana. Originality/value This paper adds to existing literature on students frequent use of social media and confirms the assumptions of the uses and gratifications theory which simply asks the question why and how people use media.

scholarly journals "Hands Up, Don't Shoot": College Students, Social Media and the #BLACKLIVESMATTER Movement

2016 ◽  
Vol 3 ◽  
Author(s):  
Spencer Hall ◽  
Sam Baucham ◽  
Tim Harris
Keyword(s):  
College Students ◽  
Social Media ◽  
Uses And Gratifications ◽  
Information Gathering ◽  
Uses And Gratifications Theory ◽  
Shared Information ◽  
Social Media Platforms ◽  
Share Information

This study focused on how college students are using social media in the #Blacklivesmatter movement. There have been several socially galvanizing events surrounding the #Blacklivesmatter movement that have led to many people to turn to social media to voice their opinions, share information and debate different ideas. This study specifically focused on college student’s involvement on social media surrounding these events. The data suggests that Facebook was overwhelmingly the main choice for participants to gather information about this movement. While college students are gathering information about the #Blacklivesmatter movement on social media, the data suggests that participants rarely posted or shared information about the movement on their personal social media platforms. The study addressed how the Uses and Gratifications theory helps explain why people may or may not use social media for the purpose of news/information gathering.

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