Pemanfaatan Media Sosial Instagram Koalisi Pemuda Hijau Indonesia (KOPHI) Sebagai Media Publikasi Kegiatan

Koalisi Pemuda Hijau Indonesia (KOPHI), a community engaged in the environment, often discusses issues and phenomena that occur at that time. In carrying out their activities, Media and Communication (MedCom) team utilized instagram social media as a media publication activity, descriptive study: on the instagram account @_kophi. However, the low instagram engagement is an obstacle in gaining feedback from followers. The purpose of this study is to find out how to use instagram @_kophi social media throught several stages of share, manage, optimize, and manage. This research uses the main theory of social media namely The Circular Model of SoMe from Regina Luttrell. This study used a descriptive qualitative method and this study contained 3 key informats and 5 informants in this study. The results showed that at the share stage, the instagram social media chosen by KOPHI community was appropriate. In the optimize stage, the use of instagram @_kophi is quite optimal but KOPHI does not have a spacific strategy in developing its instagram account. At the manage stage, to carry out media monitoring KOPHI community uses Insight Instagram Analytics. At the engage stage, it is known that KOPHI Instagram followers do not always actively follow KOPHI Instagram developments and rarely respond to KOPHI Instagram posts. KOPHI community continues to optimize the use of the Instagram feature to support publication on their Instagram accounts. Keywords: Koalisi Pemuda Hijau Indonesia (KOPHI), Instagram, The Circular Model of SoMe

Kampanye KOMNAS Perempuan Pada Kampanye 16 Hari Anti Kekerasan Terhadap Perempuan

The 16 Days Against Women Violence Campaign is a campaign to encourage liberation struggles against women throughout the world. As a national human right in Indonesia. This campaign has been carried out since 2003 and is routinely carried out every period with a 16-day campaign set in November. Problems in the 16-Day Campaign Against Violence Against Women, this campaign has been running for 15 years, but this is not directly proportional to the protected numbers against women has increased over the past three years. The main theory in this research is campaign theory using Nowak & Warneryd's campaign model. The method used is a descriptive qualitative research method that looks for facts with the right interpretation. Descriptive research on problems in society, views, and processes - ongoing parts and effects of phenomena. Komnas Perempuan is still too broad in setting its campaign targets, as well as a lot of messages to be conveyed. the extent of challenging the campaign audience makes KOMNAS Perempuan against barriers ranging from language and culture, there is a GAP about knowledge of challenges, to obstacles in choosing what campaign techniques to use. In the 16 Days Anti Violence against Women campaign, KOMNAS Perempuan chose to generalize the message to be conveyed, accepting their own challenges, which made the objectives of the 16 Days Anti Violence Against Women Campaign unsuccessful. Keywords: Campaign, KOMNAS Perempuan, Violence

Bukan Hanya Situs Berita Ikhtisar dan Tren Jurnalisme Online Indonesia

Jurnalisme online telah mengalami evolusi sejak hampir dua dekade terakhir sehingga menghasilkan berbagai produk jurnalistik yang menggabungkan budaya jurnalisme cetak dan teknologi media baru. Penelitian ini menyelidiki tren evolusi dalam pencarian dan penyajian berita online di Indonesia dengan mempertimbangkan dinamika konvergensi yang ditimbulkan oleh kehadiran internet. Jurnalisme online di Indonesia menyajikan berbagai model penyajian berita dengan memanfaatkan web atau situs atau laman dan media sosial. Pekembangan jurnalisme online di Indonesia tidak hanya ditunjukkan melalui kehadiran situs-situs berita, melainkan juga keberadaan laman pembaca umpan atau aggregator berita. Perubahan praktik jurnalisme online di Indonesia ini memberikan tantangan bagi dosen yang mengajarkan jurnalisme secara khusus dan ilmu komunikasi secara umum. Penelitian ini bertujuan menjelaskan konsep jurnalisme online yang berlaku di Indonesia. Dalam penelitian ini, peneliti akan mengumpulkan studi-studi terdahulu mengenai jurnalisme online di Indonesia untuk kemudian menggambarkan permasalahan yang muncul pada jurnalisme online di Indonesia, metode yang digunakan untuk menelitinya, dan teknik pengumpulan data. Peneliti berharap penelitian ini menjadi tahap awal penelitian tentang jurnalisme online di Indonesia sehingga nantinya ada modul pengajaran bagi mahasiswa ilmu komunikasi secara umum dan ilmu jurnalistik secara khusus.

Program Brandstart Oleh Roemah Martha Tilaar Gombong Sebagai Community Development Martha Tilaar Group

Penelitian ini bertujuan untuk mengetahui bagaimana program Brandstart oleh Roemah Martha Tilaar Gombong sebagai community development Martha Tilaar Group. Metode yang digunakan adalah studi deskriptif dengan jenis data kualitatif dan menggunakan paradigma positivisme. Teknik pengumpulan data berupa wawancara mendalam, observasi pasif, dokumentasi dan studi kepustakaan. Hasil penelitian menunjukkan bahwa engagement, RMT sudah bisa membangun pemahaman, penerimaan, dan kepercayaan terhadap program namun belum terbangun kesadaran masyarakat tentang pentingnya program Brandstart, sehingga belum tercipta kontrak sosial dengan masyarakat. Pada tahap assessment RMT sudah dapat mengidentifikasi masalah dan kebutuhan masyarkat yang akan dijadikan dasar perumusan program berdasarkan needs based approach dan right based approach. Pada tahap plan of action, perencanaan dilakukan dengan menyinergikan antara kebutuhan masyarakat dengan berbagai aspek dalam organisasi namun belum ada perumusan target secara tertulis dan struktur organisasi dalam pelaksanaan program. Pada tahap action and facilitation dilakukan dengan difasilitasi pendampingan, monitoring, dan supervisi dari pihak RMT dan juga Gambaran Brand Indonesia. Pada tahap evaluation and termination or reformation, RMT menilai sejauhmana keberhasilan pelaksanaan program yang telah dijalankan namun belum ada alat ukur kepuasan peserta sehingga belum benar-benar mengetahui impact dari pelatihan tersebut dalam keseharian UMKM dan belum ada dokumen evaluasi. Saran untuk RMT sebaiknya dalam tahap engangement lebih diperhatikan dalam memberikan sosialisasi agar tercipta kesadaran masyarakat akan pentingnya program Brandstart sehingga pada saat pelaksanaan dapat memenuhi target. Pada tahap evaluation and termination or reformation sebaiknya dibuat alat ukur terhadap kepuasan peserta agar diketahui sejauhmana keberhasilan dari pelatihan yang telah dilakukan, serta perlu dibuat dokumen evaluasi agar menjadi pedoman untuk program selanjutnya.

Analisis Framing Pemberitaan Kasus Dugaan Penistaan Agama Ustadz Abdul Somad dalam Kompas TV

Komunikasi tidak pernah lepas dari kehidupan manusia sebagai makhluk social. Komunikasi sebagai instrumen dari interaksi sosial, yang berguna untuk mengetahui dan memprediksi sikap orang lain, serta mengetahui keberadaan diri sendiri. Pada awalnya, komunikasi hanya bisa dilakukan dengan bertatap muka, namun seiring berkembangnya zaman, komunikasi telah membuat batas ruang jarak dan waktu menjadi kabur. Faktor yang mendukung hal ini yaitu karena keberadaan media massa. Pada akhir Agustus 2019, media massa di gemparkan dengan kasus dugaan penistaan agama yang diduga dilakukan oleh Ustadz Abdul Somad. UAS dilaporkan ke kopilisian daerah NTT oleh Ormas Brigade Meo karena diduga melakukan penistaan terhadap simbol agama yaitu salib. Atas fenomena ini penulis tertarik untuk meneliti pembingkaian berita oleh Kompas TV yang bertujuan untuk mengetahui bagaimana keberimbangan berita dalam Kompas TV mengenai pemberitaan kasus dugaan penistaan agama oleh Ustadz Abdul Somad.Jenis penulisan yang kami gunakan adalah penulisan kualitatif dengan metode analisis framing dari model Zhongdang Pan dan Koscki. Penulisan ini menggunakan dua jenis data yakni Data primer yang diperoleh dengan mengumpulkan data ( dokumentasi ) dari beberapa program berita di Kompas TV yang telah diunggah dalam channel youtube resmi Kompas TV yang terkait dengan kasus dugaan penistaan agama UAS pada pemberitaan Agustus 2019. Sedangkan data sekunder diperoleh melalui buku-buku, artikel, dan data-data internet yang relevan dengan masalah yang di teliti.Hasil penulisan ini menunjukkan bahwa pembingkaian berita oleh Kompas TV lebih menunjukkan tanda netral karena dalam pemberitaannya seringkali Kompas TV menghadirkan beberapa narasumber dari beberapa pihak dengan agama terkait untuk memberikan pendapat atau solusi mengenai kasus ini. Kompas TV pun cenderung tidak menyudutkan UAS selaku pihak terlapor. Kompas TV dominan menggunakan bahasa yang lebih halus saat menyuguhkan beritanya. Jadi bisa disimpulkan bahwa pemberitaan Kompas TV dalam kasus dugaan penistaan agama oleh Ustadz Abdul Somad ini tergolong berimbang dan tidak mewakili kepentingan golongan manapun.

Rebranding LPP TVRI Melalui Logo Baru

ABSTRACT Rebranding process undertaken by LPP TVRI through its creation of new logo has been undisclosed, specifically to millennials. This research aims to perceive the information about the objective, process, and as well to analyze the impact of rebranding process through the new logo. This research utilizes a main concept about rebranding process in accordance to Ahonen, M (2008) which comprises of four stages, namely analyzing, planning, implementation, and evaluation. The method used is descriptive qualitative research. The technique used is intrinsic study case supported by data collection technique by conducting an in-depth interview, observation, and literature study. One key interviewee and four other interviewees are chosen using purposive technique. The result of this research shows that the objective of rebranding of LPP TVRI by creating a new logo is to mobilize the public perception to a positive image of corporate identity. The new logo-rebranding attempt is consisted of four stages, first is analyzing to know the state of affair of the corporate. Second, it takes planning which ensues two strategies. They are re-positioning, which it used to be merely a single platform and turns out it becomes a media that unites the multiplatform, and re-design of TVRI logo with the assistance of DMID brand consultant service. Third, implementation that can be evidenced through a show called New Logo Launching TVRI. Fourth, it ends with evaluation which has not done completely yet. The aftermath of new logo-rebranding process is to create a betterment of TVRI image, escalates the rating and numbers of audience, performance, and public perceptions. The conclusion of this research is the implementation attempted by TVRI by launching a brand-new logo is inefficacious, it hasn’t reached to all levels of population. The suggestion offered by this research is TVRI to directly involve millennials as they are the main targets of the corporate brand acknowledgement. Other than that, corporate is advised to execute a publication strategy through social media with impressive and consistent contents. Keywords: Rebranding; Image; Logo

Perilaku Komunikasi Digital Native dalam Pengungkapan Identitas Keagamaan di Media Sosial Instagram

The development of information technology in the past ten years has influenced communication behavior. Digital natives are a generation who are used to using gadgets in their daily lives since they were small. The emergence of social media applications such as: Facebook, Instagram, WhatsApp and others are accompanied by mobile communication devices. make someone share communication content easily simultaneously with other people both personally and in bulk (broadcast). Their self-disclosure of religious identity is demonstrated through social media applications. This study uses descriptive qualitative method that will observe the behavior of their cpmmunication for self-disclosure of their religious identity. Keywords: Communication behavior, religious identity, digital natives

Teoritisasi Komunikasi Dalam Tradisi Sosiokultural

ABSTRACT The Last Samurai is a Hollywood production film made by Edward Zwick (2003) which won 4 (four) Oscars for several categories at the 2004 Academy Award. In this film, we can see Katsumoto and Algreen at first debating or disagreeing about ways the customs. Socioculturally, there are keywords that can be seen in the film's story, namely "culture" and "interaction". First, that there are different cultural settings from the two figures. They think in terms of two different structural meanings. Sociocultural theories provide explanations in many communication contexts. In general, this tradition explains the following ideas (Littlejhon and Foss, 2005: 45). First, our way of understanding, meaning, norms, roles and rules work interactively in communication. Sociocultural traditions authorize communication in a concept of "reproduction of social order". In this case the interaction as a discussion of communication events becomes an activity that involves the symbols that are based on the meaning, interpretation. And in interaction there is also a convention, an agreement based on the division of meaning of symbols between community members that determines the internal factors (self-concept, or identity, etc.) of each group member, so that the order or rules change as the actuality of the communication itself . Keywords: Sociocultural; Social Order; The Last Samurai

Intensitas Warga High Reputation Dalam Melaporkan Informasi Keluhan Aplikasi Qlue : Studi Gamefikasi Dalam Aplikasi Smartcity

Pada saat ini saluran komunikasI berupa aplikasi menjadi platform yang digunakan oleh masyarakat di DKI Jakarta. Oleh karena itu Pemerintah Daerah DKI Jakarta menyediakan platform smartcity sebagai sarana keterlibatan warga dalam menyampaikan aspirasinya kepada pemerintah. Dengan adanya saluran ini maka terjadi komunikasi dari warga ke pemerintah. Peneliti mencoba menganalisis seberapa antusias warga dalam melaporkan permasalahan kota dengan mengukur itensitas warga. Pengukuran itensitas menggunakan metodelogi data science yaitu dengan menggunakan big data untuk melihat prilaku manusia. Peneliti menemukan bahwa gamifikasi yang berbentuk permainan pelaporan dapat meningkatkan intensitas pelaporan warga mengenai keluhan kepada pemerintah.

Diffusion Innovations of the Ministry of Social Affairs of the Republic of Indonesia in Disseminating Innovation of the E-Warong Program

This research aims to find out and to depict the public relations activities in spreading the information of E-Warong program, as well as to discover the obstacles in running the aforementioned public relations activities. A descriptive-qualitative method is used to depict and to describe the examined objects according to the real facts in the field by using interviewees as the source of data. The data is presented using primary and secondary data through in-depth interview, documentation of activities, references related to the research, and data from the internet. The data analysis procedure used is qualitative data with interactive model from Metthew B. Miles and Michael Huberman. The results show that the public relations activities performed by the public relations team of the Ministry of Social Services in spreading the information include the following steps: 1) planning and decision-making in spreading the information of the E-Warong Program; 2) informing and performing the information spreading of E-Warong Program; 3) evaluating the performed information-spreading activity of E-Warong Program. Less appropriate selection of the communication channel for target audiences can be an obstacle faced during the means of information spreading of the E-Warong Program. In the end, the information spreading activity performed by the Ministry of Social Services ran well enough even though there were some flaws in the execution. Keywords: Public Relations activities, Spreading the Information