scholarly journals Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators

2017 ◽  
Vol 20 (2) ◽  
pp. 112-123 ◽  
Author(s):  
Luis Ignacio Álvarez-González ◽  
Nuria García-Rodríguez ◽  
Marta Rey-García ◽  
María José Sanzo-Perez
Author(s):  
Mohammad Anwar Rahman ◽  
Abu Raihan ◽  
Rajitha Nakka

Advances in information technology (IT) improve functionality for major nonprofit organizations. Due to increased expectations, service needs and peer competition, nonprofits must prepare to incorporate IT-related resources such as emerging technology planning, web- based collaborative processes and constrained resource planning to obtain technological innovation and higher performance. The effective use of constrained resource management is crucial for the success of nonprofits. Although nonprofit organizations are familiar with common IT resources and applications, wide application of new methods and technology is required to build inter-dependent information resources and real-time decision making capacity. Nonprofit resource planning such as tracking inventory level, planning replenishment, and receiving continuous information updates can be measured through enterprise resource planning (ERP) and electronic supply chain (e-SC) management. IT implementation of ERP and e-SC in nonprofits contribute to improve collaboration among donors, partner organizations, governmental agencies, staff members, volunteers, local experts, clients and recipients. This article addresses critical IT procedures and emerging IT practices to improve nonprofit performance. The overall goal is to focus IT implementation in nonprofits to develop road maps to guide organization pathways, track progress and measure success for public services.


2010 ◽  
Vol 39 (4) ◽  
pp. 611-629 ◽  
Author(s):  
Dale E. Thomson

I examine the extent of outcome measurement in nonprofit organizations and the relationship that outcome measurement has to funders’ reporting mandates. Conclusions are derived from analysis of FY2002 survey and site visit data for 237 Detroit nonprofits and a comparison of FY2002 and FY2007 performance measures for 110 of those nonprofits that were subjected to new outcome reporting requirements instituted by the City of Detroit. Resource dependence and institutional theory frameworks are used to interpret the findings. The data support the conclusion that funders’ outcome reporting mandates affect the extent of outcome measurement among nonprofits, even where resource constraints limited measurement prior to the mandates. Yet the impact is not universal. Further research to better understand the contextual factors that affect responses to measurement mandates is proposed.


2020 ◽  
Vol 29 (2) ◽  
pp. 206-217
Author(s):  
Jianyuan Ni ◽  
Monica L. Bellon-Harn ◽  
Jiang Zhang ◽  
Yueqing Li ◽  
Vinaya Manchaiah

Objective The objective of the study was to examine specific patterns of Twitter usage using common reference to tinnitus. Method The study used cross-sectional analysis of data generated from Twitter data. Twitter content, language, reach, users, accounts, temporal trends, and social networks were examined. Results Around 70,000 tweets were identified and analyzed from May to October 2018. Of the 100 most active Twitter accounts, organizations owned 52%, individuals owned 44%, and 4% of the accounts were unknown. Commercial/for-profit and nonprofit organizations were the most common organization account owners (i.e., 26% and 16%, respectively). Seven unique tweets were identified with a reach of over 400 Twitter users. The greatest reach exceeded 2,000 users. Temporal analysis identified retweet outliers (> 200 retweets per hour) that corresponded to a widely publicized event involving the response of a Twitter user to another user's joke. Content analysis indicated that Twitter is a platform that primarily functions to advocate, share personal experiences, or share information about management of tinnitus rather than to provide social support and build relationships. Conclusions Twitter accounts owned by organizations outnumbered individual accounts, and commercial/for-profit user accounts were the most frequently active organization account type. Analyses of social media use can be helpful in discovering issues of interest to the tinnitus community as well as determining which users and organizations are dominating social network conversations.


Author(s):  
Alfred Vernis ◽  
Maria Iglesias ◽  
Beatriz Sanz ◽  
Àngel Saz-Carranza

2012 ◽  
pp. 48-63
Author(s):  
L. Yakobson

The article considers proper legislation as an essential prerequisite for actualization of NPOs comparative advantages. Restrictions imposed on NPOs are reasonable if they are compensated by benefits from greater trust. The rigidity of constrains and requirements should be optimized while accounting for peculiarities of a social medium, the state of the nonprofit sector, and the governments readiness to encourage the development of the latter. As empirical data suggests, Russian NPOs being on different stages of maturity need separate legal treatment. In the meanwhile, interests that prevail in the NPOs community are not always conducive to rapid changes.


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