Programmatic advertising: An exegesis of consumer concerns

The protracted outbreak of mad-cow disease, repeated episodes of dioxin and mycotoxin contamination, and the issue of labelling genetically modified foods have severely shaken public confidence in the food supply industry, increasing consumer concerns about the origins of the raw materials used in both animal feed and food products. The need to develop improved techniques to characterize feed and food components has consequently become more urgent, and DNA-based technologies promise to be able to meet these needs. DNA methods can establish the origin of species in meat- and fish-based products and feed ingredients, and are the most reliable analytical approaches for authenticating processed foodstuffs. The identification of ingredients in processed feed and food is mandatory not only to ensure correct labelling and assessment of value, but also to avoid health risks related to the presence of toxic contaminants or pathogenic agents.

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Market Reactions to Consumer Concerns

Privacy and the Commercial Use of Personal Information ◽

10.1007/978-1-4615-1719-1_4 ◽

2002 ◽

pp. 39-47

Author(s):

Paul H. Rubin ◽

Thomas M. Lenard

Keyword(s):

Market Reactions ◽

Consumer Concerns

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Regimes for Tapping and Resolving Consumer Concerns about Health Care

Protecting American Health Care Consumers ◽

10.1215/9780822383536-008 ◽

2002 ◽

pp. 127-149

Keyword(s):

Health Care ◽

Consumer Concerns

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Marketing Realities in the New Environment

International Journal of Business Strategy and Automation ◽

10.4018/ijbsa.2020070104 ◽

2020 ◽

Vol 1 (3) ◽

pp. 44-51

Author(s):

Pratap Chandra Mandal

Keyword(s):

Social Responsibility ◽

Technological Changes ◽

Dynamic Nature ◽

Marketing Environment ◽

Consumer Concerns ◽

Business Excellence ◽

Challenges And Opportunities ◽

New Challenges ◽

New Consumer

The marketplace is changing rapidly and is different from what it used to be previously. Today's marketplace has access to more information, is more competitive, and customers are more empowered. The change has happened because of several societal forces that have resulted in new consumer and capabilities. The four major forces that are transforming the marketplace include technological changes, globalization, social responsibility, and consumer concerns about sustainability. The study discusses about the changes these forces are bringing in the marketplace. These forces are creating new challenges and opportunities and significantly changing the marketing environment. Companies require acknowledging the dynamic nature of the marketplace, major forces causing the changes, growing with the new marketing realities, and achieving business excellence.

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Consumer Concerns: Motivating to Action

Emerging Infectious Diseases ◽

10.3201/eid0304.970415 ◽

1997 ◽

Vol 3 (4) ◽

pp. 511-515 ◽

Cited By ~ 46

Author(s):

Christine Bruhn

Keyword(s):

Consumer Concerns

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Consumer Concerns in Country Australia: Access to goods, services and information

Rural Society ◽

10.5172/rsj.10.1.87 ◽

2000 ◽

Vol 10 (1) ◽

pp. 87-104 ◽

Cited By ~ 1

Author(s):

Lisa Bourke ◽

Timothy Lockard ◽

John Reeve ◽

Catherine Curthoys

Keyword(s):

Consumer Concerns

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Consumer Concerns about Food

Organic Production and Food Quality ◽

10.1002/9781118244975.ch2 ◽

2012 ◽

pp. 13-23

Keyword(s):

Consumer Concerns

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Cloud Computing Technology Innovation Advances

International Journal of Cloud Applications and Computing ◽

10.4018/ijcac.2015010106 ◽

2015 ◽

Vol 5 (1) ◽

pp. 69-76 ◽

Cited By ~ 11

Author(s):

Vanessa Ratten

Keyword(s):

Cloud Computing ◽

Online Advertising ◽

Technological Innovations ◽

Adoption Process ◽

Cognitive Computing ◽

Computing Technology ◽

Computing Services ◽

Consumer Concerns ◽

Cloud Computing Services

This paper seeks to investigate the advances in the consumer adoption process of technological innovations in cloud computing services. The paper aims to focus on the increased role of cognitive computing and big data affecting adoption of emerging technologies. As more consumers worldwide are using mobile computing, the role of online advertising is examined to understand the marketing affects of cloud technology. This leads to a discussion about how the value of social capital to consumers adopting cloud computing technology, which highlights how consumers learn and interact with emerging technological innovations. To overcome the concerns about security and transparency of data stored on cloud computing servers, the role of cloud computing technology in alleviating consumer concerns is stated. The findings highlight the importance of changing the mindsets of consumers when using a technological innovation and the obstacles to the use of cloud computing technology. The paper describes the advances in cloud computing technology in connection to emerging innovations that can be of use to practitioners as well as researchers in the field.

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