Pricing and Public Policy Issues

Companies adopt pricing policies to maximize the revenues and profits generated. Some of the policies are not fair. Major public policy issues in pricing include unfair pricing practices within distribution channel levels such as price-fixing and predatory pricing, and across distribution channel levels such as retail price maintenance, deceptive pricing, and discriminatory pricing. Companies set dynamic pricing and high prices for products to cover distribution costs, advertising and promotion costs, and excessive mark-ups. Companies try adopting fair pricing policies. Nevertheless, laws and regulations are enforced to ensure that the policies are followed and customers are benefited. Sometimes, it is difficult to ensure that the practices are legal and ethical. Governments and companies should also be aware about the pricing implications of the social goods used by customers. Proper understanding and implementation of pricing policies will benefit both companies and customers and help in developing sustainable strategies and long-term customer relationships.

Pricing and Public Policy Issues

Companies adopt pricing policies to maximize the revenues and profits generated. Some of the policies are not fair. Major public policy issues in pricing include unfair pricing practices within distribution channel levels such as price-fixing and predatory pricing, and across distribution channel levels such as retail price maintenance, deceptive pricing, and discriminatory pricing. Companies set dynamic pricing and high prices for products to cover distribution costs, advertising and promotion costs, and excessive mark-ups. Companies try adopting fair pricing policies. Nevertheless, laws and regulations are enforced to ensure that the policies are followed and customers are benefited. Sometimes, it is difficult to ensure that the practices are legal and ethical. Governments and companies should also be aware about the pricing implications of the social goods used by customers. Proper understanding and implementation of pricing policies will benefit both companies and customers and help in developing sustainable strategies and long-term customer relationships.

Achieving Business Excellence for Luxury Brands

Luxury brands possess specific characteristics which are different from that of other brands and require special considerations for marketing and promotion. The target market of luxury brands constitutes of high-end customers who have high aspirations and dreams which they wish to fulfill by possessing luxury products. Marketers of luxury brands require developing and implementing specific strategies for achieving business excellence. Luxury brands should have a strong customer focus and in-depth understanding of customers. Luxury brands require specific pricing, promotion, and distribution strategies. Pricing strategies include charging price premiums and having price-quality inferences. Luxury brands should communicate a unique value proposition and should justify high prices. Proper distribution strategies reflect exclusivity and uniqueness of luxury brands. Adopting and implementing such strategies will help luxury brands to convince their high-end customers, establish the brands, and achieve business excellence.

Tweaking Business Planning With Artificial Intelligence

Griffith AI&BD is a technology company that uses big data platform and artificial intelligence technology to produce products for schools. The company focuses on primary and secondary school education support and data analysis assistance system and campus ARTIFICIAL intelligence products for the compulsory education stage in the Chinese market. Through big data, machine learning and data mining, scattered on campus and distributed systems enable anyone to sign up to join the huge data processing grid, and access learning support big data analysis and matching after helping students expand their knowledge in a variety of disciplines and learning and promotion. Improve the learning process based on large data sets of students, and combine ai technology to develop AI electronic devices. To provide schools with the best learning experience to survive in a competitive world.

Exploring the Nature of Business Strategy Change for Mental Health Practices in the Age of COVID-19

The Convergence Lab (TCL), a mental health medical group practice that provides group and individual therapy for its adult clients. TCL is a 5-year old organization with five (5) clinicians inclusive of and one (1) full-time office manager and 5 clinicians are full time staff. As a result of COVID-19, TCL has experienced an 75% decrease in revenue since patients are unable to complete their appointments in person. The paper examines how one mental health medical group practice used a management consultant to help the practice change its business strategy to respond to COVID-induced business challenges using automation and technology driven strategic approaches. This inquiry uses organizational development action research intervention and a content analysis of the literature to create real-world solutions that will have value to scholar practitioners that are doing applied research to help similar organizations that are challenged to respond to the global pandemic.

Excellence and Customer Delight in Services Marketing

Innovation, differentiation, and e-adoption are imperative for companies to sustain in the competition. It is difficult to innovate and differentiate physical products. Service companies gain in importance because of higher scope of innovation and differentiation with the help of e-adoption. The importance of innovation in services, initiatives taken by service companies, and the roles of e-adoption and technology as enablers to achieve excellence and customer delight are discussed. The initiatives include a strategic orientation, commitment from the top management, maintaining high standards, having profit tiers, monitoring service performance, and prompt action on customer complaints. The study focuses on the differentiation incorporated in services, adoption of the internet, and the roles of the internet in the differentiation of services. The study discusses about those companies which excel in providing superior services and analyses the strategies adopted by them. Proper implementation and execution of strategies enable companies to delight customers and achieve excellence.

Smart Glasses Implementation in Hospital

Wearable Smart Glasses visualises information projected onto the lens, col-lects data over a wireless network, and uses a program to convert it into text or images to be transmitted to the display. This study discovers the usage of the products that will serve the medical industry, and as a result to design differ-ent products according to different uses, so to customize different prices and willingness of the targeted industry and people to purchase while meet the needs of more consumers. Therefore, the feasibility of using smart glasses in surgery was studied in this study, a technology acceptance model was used to analyze people's acceptance of the use of smart glasses in medical system. Mix mode analysis of the data was conducted through the explanatory study and the cross-sectional study, and relevant data were collected using an online questionnaire. The study found that surgeons using smart glasses could im-prove the success rate of surgery.

Influence of Policy Framework and Technology on Change Management in Selected Telecommunication Companies in Tanzania

The general objective of this study was to assess factors that affects change management in telecommunication companies. The design adopted for this study was descriptive research design. The study targeted managerial employees in selected telecommunications companies. The findings of the study revealed that both regulatory framework and technological advancement have a positive and significant influence on change management. The study concluded that regulatory framework and technological advancement are key factors in change management and therefore recommended the need to enhance both regulatory framework and technology as support mechanisms for change management in telecommunication companies. Based on the findings, the study recommended further studied in change management.

Toward An Ontology of Strategy in an Enterprise Context

What is meant by "strategy" and what concepts are involved in its creation are not well understood, and there is significant inconsistency in the way they are all used. It was hypothesised that current tools and techniques for ontology development and semantic analysis could be effectively applied to understand better what is meant by the term strategy and understand their nature and relationships. A literature review was conducted to identify how practitioners and academia view the subject, and the results organised using structured analysis. The result is a more complete, internally consistent view of the features of strategy definition. By applying structured analysis, the components and relationships used to form strategy and therefore the requisite structure of strategy in the enterprise context are uncovered. In this way, the specification that makes up a strategy is better understood using conceptual and systems dynamics models. In this way, the nature, and relationships necessary and sufficient to describe the multiple dimensions of strategy are exposed.

Marketing Information, Analytics, and Intelligence

Companies collect customer information, store the information in databases, and analyze it to generate customer insights. The study focuses on the roles of customer relationship management (CRM) in making proper usage of the information, marketing analytics, and the marketing intelligence generated to develop fruitful customer relationships. Companies employ advanced marketing analytics and big data to understand customers and implement CRM effectively. The customer insights generated should be distributed and used properly. Although companies benefit from implementation of CRM, the implementation has its own drawbacks. Implementation of CRM will not solve all issues related to customers. It has its own drawbacks. However, proper implementation and effective utilization of CRM will help companies in developing customer relationships, in growing their businesses, and in achieving business excellence in the long run.