The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

2011 ◽  
Vol 51 (1) ◽  
pp. 42-52 ◽  
Author(s):  
Heng Xu ◽  
Xin (Robert) Luo ◽  
John M. Carroll ◽  
Mary Beth Rosson
2019 ◽  
Vol 16 (2) ◽  
pp. 24-46
Author(s):  
Lin Xiao ◽  
Chuanmin Mi

This exploratory study used a qualitative approach to segment consumers in an online group buying context based on benefits pursued. 58 participants who have online group buying experience were interviewed. A cluster analysis was conducted on the interview data. The authors found three sub-groups of consumers: economic shoppers, balanced shoppers, and destination shoppers. A hierarchical decision-making process model was developed for different sub-groups of consumers. The results showed that these three sub-groups of consumers are different in terms of their decision-making process. This study overcomes the shortcomings of traditional segmentation studies by proposing a new segmentation method.


2012 ◽  
Vol 35 (3) ◽  
pp. 184-195 ◽  
Author(s):  
Mette J. Stochkendahl ◽  
Werner Vach ◽  
Jan Hartvigsen ◽  
Poul F. Høilund-Carlsen ◽  
Torben Haghfelt ◽  
...  

2022 ◽  
Vol 20 (1) ◽  
pp. 1-20
Author(s):  
Sakhhi Chhabra

In this exploratory study, the main aim was to find, ‘why do people disclose information when they are concerned about their privacy?’. The reasons that provide a plausible explanation to the privacy paradox have been conjectural. From the analysis of the eighteen in-depth interviews using grounded theory, themes were then conceptualized. We found rational and irrational explanations in terms of cognitive biases and heuristics that explain the privacy paradox among mobile users. We figured out some reasons in this context of mobile computing which were not emphasized earlier in the privacy paradox literature such as Peanut Effect, Fear of Missing Out- FoMo, Learned Helplessness, and Neophiliac Personality. These results add to the privacy paradox discourse and provide implications for smartphone users for making privacy-related decisions more consciously rather than inconsiderately disclosing information. Also, the results would help marketers and policymakers design nudges and choice architectures that consider privacy decision-making hurdles.


2006 ◽  
Vol 19 (3) ◽  
pp. 225-234 ◽  
Author(s):  
Josiane Fahed-Sreih ◽  
Salpie Djoundourian

This article explores the characteristics of Lebanese family businesses using a sample of 114 firms and tests various propositions regarding the relationships between correlates of effective succession planning and longevity. Successful family businesses in Lebanon exhibit a variety of responses to the variables that are conducive to success. The findings indicate that older firms are more inclined to use a participatory decision-making process, as evidenced by more reliance on advisory boards. A significantly larger proportion of older firms relative to younger ones holds family meetings and has formal redemption and liquidity plans. Firms in our sample are characterized by liberal attitudes: more than 75% consider female ownership acceptable and more than two-thirds of the firms respond positively to potential female CEOs.


2015 ◽  
Vol 20 (1) ◽  
pp. 36-53
Author(s):  
Imam- Tamim ◽  
Muhammad Kamaldeen ◽  
Najibah Mohd Zin ◽  
Norliah Ibrahim ◽  
Roslina Che Soh

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