Swarm intelligence goal-oriented approach to data-driven innovation in customer churn management

Author(s):  
Jan Kozak ◽  
Krzysztof Kania ◽  
Przemysław Juszczuk ◽  
Maciej Mitręga
Author(s):  
Hussein Moselhy Syead Ahmed

This article analyzes the impact of customer churn factors on improving the customer loyalty towards telecommunication service providers in Egypt. To accomplish this, a descriptive method is used. 1500 unique e-mails of customers of telecommunication service providers who have used telecommunication services of these providers were randomly selected. With a 25.6% response rate, the questionnaires were distributed through email and self-administered for data collection. Linear regression analysis was used on the responses. The results showed that there is a statistically significant relationship between customer churn factors and customer loyalty to improve factors and increase loyalty achievement to the telecommunication service providers in Egypt, The implications of the study are that the providers should better manage their relationships with the customers as a competitive policy in the telecommunication service marketplace. It can do that by customer churn management to decrease churn rate and increase customer loyalty.


2016 ◽  
Vol 129 (5) ◽  
pp. 971-979 ◽  
Author(s):  
K. Gajowniczek ◽  
A. Orłowski ◽  
T. Ząbkowski

2007 ◽  
Vol 34 (10) ◽  
pp. 2902-2917 ◽  
Author(s):  
John Hadden ◽  
Ashutosh Tiwari ◽  
Rajkumar Roy ◽  
Dymitr Ruta

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