Proactive personality and cross-cultural adjustment: Roles of social media usage and cultural intelligence

2020 ◽  
Vol 74 ◽  
pp. 42-57
Author(s):  
Shangui Hu ◽  
Hefu Liu ◽  
Shuqin Zhang ◽  
Guoyin Wang
2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shangui Hu ◽  
Lingyu Hu ◽  
Guoyin Wang

PurposeThis paper aims to investigate the adverse effects of addiction to social media usage on expatriates' cultural identity change in cross-cultural settings.Design/methodology/approachA questionnaire survey was conducted in two public universities in China. Among the questionnaires distributed, 333 useful responses were obtained from international students for data analysis.FindingsRegression results show addiction to social media usage exerts adverse effects by negatively moderating the relationship between associations with locals and the three dimensions of cultural intelligence. Addiction to social media usage impairs expatriates from developing cultural intelligence from associations with locals, which in turn affects their cultural identity change.Research limitations/implicationsResearch findings suggest that expatriates, administrators and educators should be highly aware of the adverse effects of addiction to social media usage in complex cross-cultural settings wherein expatriates are more dependent on information technology. The important role of cultural intelligence should also be highlighted for its bridging role in managing cultural identity change for acculturation purpose. No causal relationships between variables can be established considering the cross-sectional design of the research. Longitudinal or experimental design could be a promising methodology for future efforts.Originality/valueThe current research contributes to the knowledge on information management applied to cross-cultural settings. The present study combines an IT contingent view with cross-cultural study to explore the adverse effects of addiction to social media usage on the development of expatriates' cultural intelligence from associations with locals, thereby influencing cultural identity change. The research provides new perspectives to expand the nomological framework of cross-cultural studies by combining the enabling roles of information technology.


2019 ◽  
Vol 12 (6) ◽  
pp. 69 ◽  
Author(s):  
Regina Burnasheva ◽  
Yong GuSuh ◽  
Katherine Villalobos-Moron

The millennials are an important cohort in luxury market, because of their purchasing power and the power of social media interaction. However, little is known about factors underlying their attitudes toward luxury fashion brands and online purchase intentions. This study explores whether materialism, a need for uniqueness, susceptibility to informative influence, and social media usage affect millennials’ attitudes toward luxury fashion brands and online purchase intentions. In addition, this research examines cross-cultural differences between Russian and Korean millennials based on four cultural dimensions of Hofstede’s model. The results indicated that all factors significantly related to attitudes towards luxury brands, and this, in turn, positively effect on online purchase intentions. Moreover, the results indicated that millennials from Korea and Russia pursue a need for uniqueness, some differences were revealed regarding materialism, susceptibility to informative influence and social media usage. Theoretical and practical implications are further discussed.


2020 ◽  
Vol 12 (1) ◽  
pp. 23-39
Author(s):  
Soo Kwang Oh ◽  
Seoyeon Hong ◽  
Hee Sun Park

While previous researchers have addressed motivations to join and continue using social media, this paper focuses on why users quit certain social media and change their favorite platforms, such as the current shift from Facebook to Twitter to Instagram and Snapchat. Furthermore, this exploratory study seeks to build an understanding of social media usage and motivations for switching from a cross-cultural perspective by comparing findings from Korean and U.S. users. Findings from 19 focus group sessions (n = 118) highlight influences regarding modes of usage, user control, commitment, addiction, privacy, perceived relationships, self-construals, and social/cultural trends. Findings are further analyzed and compared in light of relevant theoretical frameworks and cultural differences.


2017 ◽  
Vol 30 (2) ◽  
pp. 265-281 ◽  
Author(s):  
Shangui Hu ◽  
Jibao Gu ◽  
Hefu Liu ◽  
Qian Huang

Purpose The purpose of this paper is to explore the moderating role of social media usage in the relationship among multicultural experiences, cultural intelligence, and creativity. Design/methodology/approach This study conducted a questionnaire survey in three public universities in China and obtained 310 useful responses from international students. Findings The authors categorized social media usage into informational and socializing usage. Findings show that socializing social media usage strengthens the relationship between multicultural experiences and cultural intelligence, whereas informational social media usage does not strengthen such relationship. Research limitations/implications The findings suggest that practitioners, such as managers or university administrators, should focus on well-designed multicultural activities in the development of individual creativity. They should also acknowledge the enabling role of cultural intelligence in developing individual creativity and realize that social media usage should be differentiated from the outcomes of its usage. Originality/value This study contributes to the knowledge on the moderating role of social media usage in the relationship between multicultural experiences and creativity based on experiential learning theory. The study presents the relationship among multicultural experiences, cultural intelligence, and creativity. Moreover, by investigating the moderating roles of informational and socializing social media usage, the authors presented that an IT contingent view of multicultural experiences is helpful in understanding the relationship between multicultural experiences and cultural intelligence.


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