The Tipping Point

2020 ◽  
Vol 12 (1) ◽  
pp. 23-39
Author(s):  
Soo Kwang Oh ◽  
Seoyeon Hong ◽  
Hee Sun Park
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Cultural Differences ◽  
Exploratory Study ◽  
Cross Cultural ◽  
Cultural Perspective ◽  
Theoretical Frameworks ◽  
Media Usage ◽  
Current Shift ◽  
Perceived Relationships

While previous researchers have addressed motivations to join and continue using social media, this paper focuses on why users quit certain social media and change their favorite platforms, such as the current shift from Facebook to Twitter to Instagram and Snapchat. Furthermore, this exploratory study seeks to build an understanding of social media usage and motivations for switching from a cross-cultural perspective by comparing findings from Korean and U.S. users. Findings from 19 focus group sessions (n = 118) highlight influences regarding modes of usage, user control, commitment, addiction, privacy, perceived relationships, self-construals, and social/cultural trends. Findings are further analyzed and compared in light of relevant theoretical frameworks and cultural differences.

A Cross-Cultural Perspective on Motives and Patterns of Brand Recommendation in Social Media

2018 ◽  
Vol 8 (2) ◽  
pp. 27-44 ◽  
Author(s):  
Castulus Kolo ◽  
Stefan Widenhorn ◽  
Anna-Lena Borgstedt ◽  
David Eicher
Keyword(s):  
Social Media ◽  
Principal Component Analysis ◽  
Cultural Differences ◽  
Formal Education ◽  
Principal Component ◽  
Cross Cultural ◽  
Substantial Influence ◽  
Cultural Perspective ◽  
The Us ◽  
Do So

This article describes how today, social media enable users to comment on brands in a multitude of ways. Although it is undoubted that this can have a substantial influence on the way brands impact on consumers, comparatively little is known about what motivates consumers to recommend brands in social media and whether there are cultural differences therein. This article aims to determine the factors leading to either positive or negative communication about brands on Facebook, YouTube, Twitter, and brand-related blogs based on a representative sample from Germany and the US, each with 1,000 adults. Complementary to an analysis of factors determining a general inclination to recommend, a principal component analysis of the diverse motives to do so exhibits patterns being largely consistent in a cross-cultural perspective, however, with differences in specific practices concerning gender, age, and formal education. A cluster analysis as well as taking a look at “influencers” provide a basis for developing differentiated strategies of brand communication and management respectively.

A Cross-Cultural Perspective on Motives and Patterns of Brand Recommendation in Social Media

2019 ◽  
pp. 388-406
Author(s):  
Castulus Kolo ◽  
Stefan Widenhorn ◽  
Anna-Lena Borgstedt ◽  
David Eicher
Keyword(s):  
Social Media ◽  
Principal Component Analysis ◽  
Cluster Analysis ◽  
Cultural Differences ◽  
Formal Education ◽  
Principal Component ◽  
Cross Cultural ◽  
Substantial Influence ◽  
Cultural Perspective ◽  
The Us

This article describes how today, social media enable users to comment on brands in a multitude of ways. Although it is undoubted that this can have a substantial influence on the way brands impact on consumers, comparatively little is known about what motivates consumers to recommend brands in social media and whether there are cultural differences therein. This article aims to determine the factors leading to either positive or negative communication about brands on Facebook, YouTube, Twitter, and brand-related blogs based on a representative sample from Germany and the US, each with 1,000 adults. Complementary to an analysis of factors determining a general inclination to recommend, a principal component analysis of the diverse motives to do so exhibits patterns being largely consistent in a cross-cultural perspective, however, with differences in specific practices concerning gender, age, and formal education. A cluster analysis as well as taking a look at “influencers” provide a basis for developing differentiated strategies of brand communication and management respectively.

Fake news detection and social media trust: a cross-cultural perspective

2021 ◽  
pp. 1-20
Author(s):  
Amal Dabbous ◽  
Karine Aoun Barakat ◽  
Beatriz de Quero Navarro
Keyword(s):  
Social Media ◽  
Cross Cultural ◽  
Fake News ◽  
Cultural Perspective ◽  
Media Trust

From campfire to coliseum: motivations for using social networks

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paula Castro Pires de Souza Chimenti ◽  
Marco Aurelio de Souza Rodrigues ◽  
Marcelo Guedes Carneiro ◽  
Roberta Dias Campos
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Exploratory Study ◽  
Design Methodology ◽  
Qualitative Approach ◽  
Content Type ◽  
Media Usage ◽  
Practical Implications ◽  
Collective Narrative

Purpose Through a literature review, a gap has been identified regarding the role of competition as a driver of social network (SN) usage. This study aims to design to address this gap, seeking motivators for SN usage based on how SN consumption may be related to users’ experience of competition. Therefore, the purpose of this study is to investigate the influence of competition in social media usage. Design/methodology/approach The authors used an exploratory qualitative approach, conducting a set of focus groups with young social media users. Data was analyzed with software. Findings Two new drivers for SN use are proposed, namely, competition and collective narrative. Research limitations/implications This is an exploratory study, and it does not seek to generalize results or quantify causal relationships among variables. Practical implications This paper offers SN managers a deeper understanding of key growth drivers for these media. Social implications This research can help society understand and debate the impacts of SNs on users’ lives, providing insights into drivers of excessive usage. Originality/value This paper proposes the following two SN usage drivers yet to be described in the literature: competition and collective narrative.

scholarly journals Selfies as expressively authentic identity performance

First Monday ◽  
2017 ◽  
Author(s):  
Linh Nguyen ◽  
Kim Barbour
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Theoretical Frameworks ◽  
Self Identity ◽  
Face To Face ◽  
Digital World ◽  
Online Social Media ◽  
Social Media Platforms ◽  
The Individual ◽  
The University

This paper explores whether or not our online social media persona is viewed as authentic. The selfie is a fundamental part of the structure of the online identity for young people in today’s digital world. The relationship between an individual’s self-identity in the physical face-to-face environment was analysed and compared to a carefully constructed, modified virtual representation in a selfie posted on social media platforms. Data was obtained through four focus groups at the University of Adelaide. Two key theoretical frameworks provide a basis for this study: Erving Goffman’s concept of the self as a performance, and Charles Horton Cooley’s concept of the looking glass self. In examining the focus group discussions in light of these two frameworks as well as associated literature, we conclude that the authenticity of the selfie as a way of visualising a social media persona is subjective and dependent on the individual posting a selfie. Ultimately, authenticity involves a degree of subjectivity. It was on this basis that focus group participants argued that selfies could be considered authentic expressions of identity.

How Contemporary Publics Understand and Experience Happiness: A Cross-Cultural Perspective

2010 ◽  
Vol 11 (1) ◽  
pp. 1-19 ◽  
Author(s):  
DOH CHULL SHIN
Keyword(s):  
United States ◽  
Cultural Differences ◽  
The United States ◽  
Cross Cultural ◽  
Cultural Perspective ◽  
The West ◽  
China And India ◽  
Cross Cultural Differences ◽  
The People ◽  
Culturally Different

AbstractHow do contemporary publics understand happiness? What makes them experience it? Do conceptions and sources of their happiness vary across culturally different societies? This paper addresses these questions, utilizing the 2008 round of the AsiaBarometer surveys conducted in six countries scattered over four different continents. Analyses of these surveys, conducted in Japan, China, and India from the East; and the United States, Russia, and Australia from the West, reveal a number of interesting cross-cultural differences and similarities in the way the people of the East and West understand and experience happiness. Specifically, the former are much less multidimensional than the latter in their conceptions of happiness. Yet, they are alike in that their sense of relative achievement or deprivation is the most pervasive and powerful influence on happiness.

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