Factors affecting students' knowledge sharing over social media and individual creativity: An empirical investigation in Pakistan

2022 ◽  
Vol 20 (1) ◽  
pp. 100598
Author(s):  
Muhammad Arif ◽  
Nasim Qaisar ◽  
Saima Kanwal
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Empirical Investigation ◽  
Factors Affecting

scholarly journals Social media as a tool of knowledge sharing in academia: an empirical study using valance, instrumentality and expectancy (VIE) approach

2020 ◽  
Vol 24 (10) ◽  
pp. 2531-2552
Author(s):  
Sheshadri Chatterjee ◽  
Nripendra P. Rana ◽  
Yogesh K. Dwivedi
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Knowledge Sharing ◽  
Higher Education Institutions ◽  
Knowledge Exchange ◽  
Perceived Usefulness ◽  
Content Type ◽  
Factors Affecting ◽  
Indian Higher Education ◽  
Use Of Social Media

Purpose The purpose of this paper is to understand the factors that determine the knowledge exchange intention and behavioural nature of academics by the help of social media tools in the Indian higher education. Design/methodology/approach This study has used valance–instrumentality–expectancy (VIE) theory to determine the knowledge exchange behaviour of academics. The study has considered the effects of knowledge contributor (KC) and knowledge seeker (KS) as moderators. The model has been validated by using a survey with 320 usable respondents. Findings The results highlight that if the stakeholders of higher education institutions feel the deficits of knowledge exchange, they realize importance of knowledge sharing and use social media to increase effect of knowledge exchange. Besides, perceived usefulness impacts on the use of social media for knowledge exchange by the concerned stakeholders. Moreover, it is observed that experience of the use of social media impacts the use of this tool for knowledge exchange. Research limitations/implications The use and application of VIE theory have successfully been able to interpret the factors affecting use of social media for knowledge exchange in higher educational institutes. The use of VIE theory has also been able to explain the proposed model better as the model could achieve a high explanative power (87%). Practical implications This study has provided meaningful insights to the practitioners and policymakers to realize how the stakeholders of the higher education institutions in India can be motivated to feel the need of sharing of knowledge and how they can use social media with ease for this purpose. Originality/value Not much research has been conducted with regard to the usage of social media as a tool for knowledge sharing in higher education sector in India. In that sense, this study is a novel attempt to undertake such research.

Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy

2021 ◽  
pp. 104262
Author(s):  
Mosharrof Hosen ◽  
Samuel Ogbeibu ◽  
Beena Giridharan ◽  
Tat-Huei Cham ◽  
Weng Marc Lim ◽  
...  
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Emerging Economy ◽  
Learning Performance ◽  
Media Influence ◽  
Student Knowledge ◽  
Individual Motivation

scholarly journals Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns

2019 ◽  
Vol 83 (5) ◽  
pp. 78-96 ◽  
Author(s):  
Christian Hughes ◽  
Vanitha Swaminathan ◽  
Gillian Brooks
Keyword(s):  
Social Media ◽  
Empirical Evidence ◽  
Empirical Investigation ◽  
Social Media Platform ◽  
Firm Strategies ◽  
Brand Engagement ◽  
Response Data ◽  
Source Expertise ◽  
Online Engagement ◽  
Media Platform

Influencer marketing is prevalent in firm strategies, yet little is known about the factors that drive success of online brand engagement at different stages of the consumer purchase funnel. The findings suggest that sponsored blogging affects online engagement (e.g., posting comments, liking a brand) differently depending on blogger characteristics and blog post content, which are further moderated by social media platform type and campaign advertising intent. When a sponsored post occurs on a blog, high blogger expertise is more effective when the advertising intent is to raise awareness versus increase trial. However, source expertise fails to drive engagement when the sponsored post occurs on Facebook. When a sponsored post occurs on Facebook, posts high in hedonic content are more effective when the advertising intent is to increase trial versus raise awareness. The effectiveness of campaign incentives depends on the platform type, such that they can increase (decrease) engagement on blogs (Facebook). The empirical evidence for these findings comes from real in-market customer response data and is supplemented with data from an experiment. Taken together, the findings highlight the critical interplay of platform type, campaign intent, source, campaign incentives, and content factors in driving engagement.

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